Omar G. Vigetti is the Corporate Manager of E-commerce for Grupo Cañuelas. The document discusses 9 key topics for moving from offline to online retail and e-commerce: 1) the growth of e-commerce sales, 2) the basics of the business including domains, logistics, hosting, and payments, 3) focusing on catalog building and updates, 4) relevant and usable content, 5) image and video handling, 6) online and social media marketing strategies, 7) establishing mobile strategies, 8) developing multichannel strategies, and 9) measuring, adjusting, improving, and measuring. The presentation ends by thanking the audience.

1. Omar G. Vigetti
Gerente Corporativo
de Comercio Electrónico
Grupo Cañuelas
El RETAIL
& EL e-COMMERCE
#Como pasar
del Offline al Online
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eCommerce DAY Montevideo - 25 de Julio 2012.

2. # 1- “We are All E-Commerce Companies Now”
“ The day of e-commerce is finally here. Online sales of everyday items — soap, orange juice, toothpaste — more than
doubled between 2006 and 2010, and are expected to double again by 2014. Nielsen estimates that online consumer
packaged goods (CPG) sales in the US will reach 25 billion by 2014. A staggering figure, to be sure, but I believe this growth
is grossly underestimated, because when it comes to CPGs, the e-commerce we are seeing today is not the e-commerce
we were expecting just a few years ago………..” HBR – Mayo 03/2012 – Bonin Bough
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eCommerce DAY Montevideo - 25 de Julio 2012

3. # 2- La Base
del negocio
Dominios Logística
Hosting Medios de pago
Plataforma
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eCommerce DAY Montevideo - 25 de Julio 2012

4. # 3- Foco en el armado y actualización del catálogo
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eCommerce DAY Montevideo - 25 de Julio 2012

5. # 4- CONTENIDO RELEVANTE Y USABILIDAD
.
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eCommerce DAY Montevideo - 25 de Julio 2012

6. # 5- MANEJO
DE IMÁGENES
& VIDEOS
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eCommerce DAY Montevideo - 25 de Julio 2012

7. # 6 - ESTRATEGIAS DE MARKETING ON LINE & SOCIAL
COMMERCE
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8. # 7- ESTABLECER
ESTRATEGIAS
MOVILES
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eCommerce DAY Montevideo - 25 de Julio 2012

9. # 8- DESARROLLO
DE ESTRATEGIAS
MULTICANAL
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eCommerce DAY Montevideo - 25 de Julio 2012

10. # 9 – MEDIR, AJUSTAR, MEJORAR, MEDIR
Fuente: P.Jebsen & J.Odian, presentaciones e-commerceday.
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eCommerce DAY Montevideo - 25 de Julio 2012

11. GRACIAS!
Omar G. Vigetti
Gerente Corporativo de Comercio
electrónico-Grupo Cañuelas
ovigetti@gmail.com
Skype: omar.vigetti
@ovigetti
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eCommerce DAY Montevideo - 25 de Julio 2012