This document discusses exporting Gelugpa passion fruit from Colombia to Switzerland. It provides background on the Gelugpa fruit and its nutritional benefits. When doing business in Switzerland, it is important to respect schedules, be punctual, and value order. Health and wellness are major concerns for Swiss consumers. Gelugpa could appeal to this market due to its nutritional profile and health benefits. There will be competition from other Colombian exotic fruit exporters. Advertising strategies could promote daily fruit consumption and Gelugpa's health benefits. A free trade agreement between Colombia and Switzerland facilitates this export opportunity.

1. Gelugpa or fruit passion
Submitted by: Felipe Moreno Cristian Soto
Submitted to: Specialist Diaz Betty
University Antonio Nariño
faculty of economy in international trade
Ibague-Tolima-Colombia 2013

2. The Gelugpa
The Gelugpa is a tropical fruit belonging to the
so-called passion flowers or wreaths of Christ,
which is commonly referred to as the
Passiflora. In this case the scientific name of
this tropical fruit is Passiflora pinnastitipula,
although in Colombia is called Passiflora edulis
f. edulis.
The purple passion fruit is a berry-shaped fruit,
round or oval with thick pericarp aryl little
pulpy orange.
Color: green to purple (depending on
maturity).
Taste: slightly acidic, with good organoleptic
qualities of flavor and aroma.
Size: 4-8 cm. In diameter.
Weight: 50-60 grams (G).
Ph :2.5-3 .5.
º brix: 15-16.

3. Economic viability of an export of
Gelugpa Tolima the Switzerland
Confederation
Doing business:
• When doing business in Switzerland, it
is important to take into account
regional differences. In Switzerland,
there are cultural differences between
people who live in the northeast
(Germans), the West (Francophone)
and southern (Italian). Despite this, the
business principles and Switzerland
culture are similar: conservative,
formal and hierarchical.

4. • They appreciate that each topic is very structured and respect the rules, what
makes people know you can expect from them. They also appreciate the
respect and submission to schedules and timelines.
• The Swiss appreciate the order, privacy and timeliness. They work hard and they
are known as perfectionists. They have a high sense of social and environmental
consciousness.
• Business breakfasts are not part of Swiss business culture, so lunch and dinner are
the most popular times to talk business.
• Avoid business schedule visits in July and August, as most people take their
annual leave at this time.

5. Health and wellness are major concerns for consumers of all ages, have
been incorporated into this lifestyle healthy products, healthy eating and
exercise. This has led to increased life expectancy and in turn an increase
in products and services related to disease prevention.
As the Switzerland Confederation is concerned about the health of the
population, Gelugpa could play an important role in health and that as
the passion fruit has some benefits such as soothing as it works as a natural
sedative, lowers blood pressure and is a rich source of vitamin c. Gelugpa
likewise the sleep aid, controls tension and improves digestive functions.
Gelugpa also helps provide the essential vitamins that the body needs like
vitamin A, B12 and C. this fruit is a source of calcium, fiber, phosphorus,
iron, protein and magnesium. It also contains potassium and
carbohydrates.

6. COMPETITION
In Colombia there are exporters of exotic fruits (gooseberry, purple passion
fruit, passion fruit, passion fruit, tree tomato, Tahiti lime, yellow dragon fruit,
papaya and avocado Hass) and which have been certified by international
quality GLOBALG.AP or HACCP, certifications necessary to enter the
European market.
Some of these companies are: Santana Fruits, Frutireyes, Caribbean Exotics,
Andiequip, Asoppitaya, InterfreshFruit, slabs Fruit, Garden Herbs, Native
Produce, Vegetables Gourmet, Country Fruits and Novacampo.

7. ADVERTISING STRATEGY
increasing domestic consumption of fruits especially Gelugpa population of
the Switzerland Confederation, encouraging the habit of consuming certain
portions a day.
promote and spread the health benefits of fruit are especially Gelugpa with
its nutritional values ​they bring to our organization.

8. FREE TRADE AGREEMENT BETWEEN COLOMBIA AND SWITZERLAND
( TLC COLOMBIA AND SWITZERLAND )
under the free trade agreement with Colombia, the Confederation of
Switzerland agreed to implement several projects in the area of ​trade
capacity building. projects cover the areas of business intelligence /
market analysis, in accordance with international standards and
enterprise networks.
the TLC between Colombia and Switzerland entered into force on July
1, 2011