Preparing to meet INVESTORS 1.pptx
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1. Investors look for strong founding teams with passion, experience, and a willingness to learn; large, fast-growing markets; and differentiated products that solve real problems and make customers happier. 2. To de-risk their investment, investors seek dynamic market opportunities, the team's ability to execute, commercial traction through customer engagement, an investor fit with relevant experience, and confidence from the entrepreneur. 3. Specialized impact investors are interested in entrepreneurs who can demonstrate social, environmental, or economic impact, while financial confidence is generally more important than knowledge for attracting investors and lenders.
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The Small-Scale Food Processor Association (SSFPA) is a national trade association that helps small food businesses grow. It found that over 66% of its members are women-led and face significant challenges accessing capital. In response, the SSFPA launched a Women's Initiative funded until 2024 to address these issues through policy reform and new financing tools. The SSFPA also created a policy brief with universities calling for recognition of small businesses' importance to the food system and tailored support through investment in regional food infrastructure.
Planning for Business Viability web.pptx
Planning is essential for business viability and reducing risks of failure. A strategic plan should be developed using common business planning tools to analyze the environment, such as PEST, SWOT, and SOAR analyses. The strategic plan establishes the business direction by documenting its mission, vision, values, long-term goals, and action plans to achieve goals, helping ensure the business idea is viable before launching.
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Facilitating Food processing Start-Up and Scale-Up (1).pptx
Facilitating Food processing Start-Up and Scale-Up (1).pptx
Preparing to meet INVESTORS 1.pptx
- 1. Investment Readiness How to prepare to attract the money you need for your business
- 2. The importance of investing in your own financial readiness: Poor financial decisions are among the main reasons why Canadian SMEs fail.
- 3. INVESTORS: FEW small businesses consider them at start-up
- 4. Investors are different from Lenders They want bragging rights: Exceptional products Exceptional teams They want to make money
- 5. What do investors look for? Founding team Market Product Finance
- 6. What are investors looking for? Founding Team • Entrepreneurial Passion • Previous Track Record • Willingness to learn and be mentored • How your ‘team’ operators Size of Market • Fast growing? • Can you dominate your niche • Related products in other markets
- 7. What are investors looking for? • Product • Must have pain-killer solution • Differentiation • Easy to demo benefits • Customer experience and can you make them happier • Finance • Your financing strategy • Your financing strategy depends on your business goal
- 8. What do Investors Look for to DE-RISK their investment? 1. A dynamic market opportunity: MOMENTUM
- 9. What do Investors Look for to DE-RISK their investment? 2. Your Team’s EXECUTION capacity: Founder needs to show they know what they don’t know and bring in key supporters so that together they can make it happen
- 10. What do Investors Look for to DE-RISK their investment? 3. Market engagement : COMMERCIAL TRACTION: i.e., Understanding what your customer need and will buy: Dynamic storytelling is important
- 11. What do Investors Look for to DE-RISK their investment? 4. Investor FIT: It’s important that the investor has experience in your market space and can easily ‘understand’ the importance of your unique selling proposition (USP)
- 12. What do Investors Look for to DE-RISK their investment? 5. The X factor: • your confidence • your preparation • your engagement with the investor • how hard are you willing to work on/in your business
- 13. Specialized investors are moving into the IMPACT market for entrepreneurs that can demonstrate their impact IMPACT INVESTORS ARE DRIVEN BY VALUES They are looking to make a clear difference *social *Environmental *Economic
- 14. When it comes to financial behaviors financial confidence is more important than financial knowledge when you deal with lenders and investors
- 15. Before you face an investor, you must be fully prepared and steady in your confidence • Prepare a strong PITCH • Be ready to avoid being trapped by defensive questions • Always answer but move directly into ‘ASPIRATIONAL’ responses that shows you know where you are going in your business (from ‘INVESTOREADY training)
- 16. Elevator pitch everyone to pitch—20 seconds—3 sentences—clear and succinct Who are you? The product I wish to sell is : This product helps (your target market – large? Growing?) Your value proposition (your product will: its benefits) To bring this product to market I need:
- 17. You and your Investor BANKERS have institutional rules to follow –its good to have a good relationship with your banker but s/he must follow the rules • Institutional investors have targets to meet • Private investors often become directly engaged in the business