Preparation Guide for Midterm oral presentation
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This document provides guidance for a group presentation to propose a new product or service idea for easyGroup. The presentation should introduce the new product, explain how it fits easyGroup's brand values of providing affordable and innovative services online. It recommends researching easyGroup's existing travel/accommodation products and understanding their philosophy of "great value, relentless innovation, and making a difference in people's lives." Students should brainstorm new ideas that could expand easyGroup's industries using mind maps before presenting the proposal, including the product name, price, target market, promotion, and distribution strategies.
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationOperational Excellence Consulting
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentationsRecently uploaded (20)
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Best Competitive Marble Pricing in Dubai - ☎ 9928909666
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Preparation Guide for Midterm oral presentation
- 1. Preparation guide for midterm oral: Presentation of a new product / service idea for
- 2. Midterm oral: group presentation In class presentation: Nov. 28, 2013 • You and your teammates work in the same consulting company. • You’ve been invited by easyGroup to present a new product line to be added to its line of services. • Each group should consist of 4-5 students. • Each group will present their proposal and answer questions. • Presentation: 15 minutes • Visual aid: PPT
- 3. Understanding your client: easyGroup • To begin, you’ll need to learn more about the Easygroup’s philosophy and business model and what products and services it already offers. • This can be found at its website: http://easy.com/brand.html
- 4. Understand your client: easyGroup’s website http://easy.com/brand.html
- 5. EasyGroup’s values and missions: • The easy group would like to provide value, better, and affordable services for its target customers. And, the easy group would like to offer its services online. • So, your product should have a name such as easy _____.com • Also, make sure the new product is in line with the easyGroup brand values as shown below.
- 6. easyGroup’s brand values: http://easy.com/the-brand.htm 1. great value 2. taking on the big boys (fighting the industry giants) 3. for the many not the few 4. relentless innovation 5. keep it simple 6. entrepreneurial 7. making a difference in people's lives 8. honest, open, caring and fun
- 7. Brainstorming for the new product/service idea: • The easy brand currently operates mainly in travel, leisure, hotel and office accommodation industries. • Will your new product fits in any one of the industries listed above? • Or, would you recommend it to enter a related industry? If you, you will need to persuade the Board of Directors with good reasons.
- 8. Using mind-mapping to brainstorm for new product or service idea:
- 9. *New Product proposal for easyGroup • • • • • • • Presented by: ____________________(group) Product: _____________________________ Price: ________________________________ Target market: _________________________ Promotion:____________________________ Place (Distribution):_____________________ 3 reasons why you would include the new line of product to easyGroup’s product. • 1._____________________________________ • 2. _____________________________________ • 3.______________________________________
- 10. Advertising tools TV Internet & Social media Newspaper/ magazines Radio Outdoor, Direct mail telemarketing
- 11. Promotional tools :Internet & Social media Buying Keyword search ads at Google Buying banner ads at yahoo portal sites Facebook page Email marketing produce and post Viral videos on Youtube
- 12. Distribution strategy: • When choosing the place to sell the product or service, please think about the nature of your product/service and where you’ll most likely reach your target customer. • Distribution channels: • 1. Online: having a .com website • 2. Via travel agencies • 3. Others: _____________________