Iron deficoency can severely threaten a pregnancy, but is easy to avoid with good supplementation.

1. FACTS – PROBLEMS - SOLUTION
3. Pregnancy

2. FACTS
In developing countries every second pregnant
woman and about 40% of preschool children are
estimated to be anaemic.
The major health consequences include poor
pregnancy outcome, impaired physical and cognitive
development, increased risk of morbidity in children
and reduced work productivity in adults.
Anaemia contributes to 20% of all maternal deaths.

3. FACTS
A negative iron balance causes not only physical and
mental fatigue, but may also lead to anemia. Iron
deficiency in children may disturb the learning ability,
which cannot be substituted along the way.
Iron deficiency results in low birth weight for the foetus.
Studies in Great Britain have shown that people who had
low birth weight were at increased risk of coronary heart
disease and the disorders related to it: stroke, non-insulin
dependent diabetes, raised blood pressure, and the
metabolic syndrome.

4. PROBLEMS
Children who have iron-deficiency anemia in infancy are at
risk for long-lasting developmental disadvantage as
compared with their peers with better iron status.
Iron deficiency is the most common deficiency state in the
world, affecting more than 2 billion people globally.
Iron deficiency is particularly prevalent in less-developed
countries,

5. PROBLEMS
Many patients cannot handle the usual iron medications
due to common side-effects in the form of stomach
problems.
Often iron preparations have multiple dosage per day and
rules for their timing as well as for other simultaneously
ingested foodstuff or drink.
Uptake for non-heme iron is only 2 – 4 %, so most of it
goes to waste.

6. REACTION
The success of any iron therapy is closely
related to user friendliness.
This means that tolerance and dosage-related
compliance is of central importance.

7. SOLUTION
Heme iron therapy has the simplest possible
dosage: One or more tablets once per day, at
anytime.
No need to consider other simultaneously
ingested foodstuff or drink.
Uptake for heme iron is 15 – 25 %.

8. SOLUTION
Heme iron is very well tolerated.
There are no known unpleasant side-effects.
Uptake or tolerance will
not change over time.

9. Swedish company FerroCare/MediTec
has a strong commitment to reach
people suffering from iron deficiency,
but have problems with existing
supplements.

10. • OptiFer® tablets are based on natural
bovine heme iron and will safely and
efficiently keep iron counts at an
optimal level.
www.ferrocare.se www.hemeiron.com