Iron deficiency is more common today than 50 years ago. What are some of the problems and what can be done.

1. FACTS – PROBLEMS - SOLUTION
2. Regular users

2. FACTS
Iron carries oxygen to all cells in the body and takes part in
many processes in the body.
Iron cannot be replaced by anything else.
All iron comes from the diet and when not sufficiently present,
levels will drop. Low iron
counts hamper the quality of life in many ways; physical and
mental performace deteriorates as well as looks.
Women lose more iron due to menstruation, up to every third
woman needs supplementation.

3. FACTS
Almost every third woman has low iron values. The
risk is especially high if menstruation lasts longer
than three days, during pregnancy and lactation.
A negative iron balance causes not only physical
and mental fatigue, but may also lead to anemia.

4. FACTS
Modern women often eats a varied diet and lives healthily.
Despite this iron deficiency is more common today than 50
years ago. This is mainly because women eat less in total and
comparatively less heme iron.
Iron deficiency in children may disturb the learning ability,
which cannot be substituted along the way. This concerns
mainly psychomotor development and cognitive performance.

5. PROBLEMS
Not complying is easy because of slow change of status (but the
quality of life will be lower).
Side-effects are very often leading to therapy failure.
Not all side effects are drastic, some are merely unpleasant but
lead to quitting all the same.
Too much iron can be dangerous, slow and steady
supplementation in moderate doses only when needed is
preferable

6. PROBLEMS
Many patients cannot handle the usual iron medications due to
common side-effects in the form of stomach problems.
Often iron preparations have multiple dosage per day and
rules for their timing as well as for other simultaneously
ingested foodstuff or drink.
Uptake for non-heme iron is only 2 – 4 %, so most of it goes to
waste.

7. PROBLEM
The process of building up adequate iron stores
takes months, much in the same way that depletion
doesn´t happen overnight.
This is why supplementary dosage is enough.
If the dosage is higher than 50 mgs per day zinc
absorption will be blocked.

8. REACTION
The success of any iron therapy is closely related to
user friendliness.
This means that tolerance and dosage-related
compliance is of central importance.

9. SOLUTION
Heme iron therapy has the simplest possible
dosage: One or more tablets once per day, at
anytime.
No need to consider other simultaneously ingested
foodstuff or drink.
Uptake for heme iron is 15 – 25 %.

10. SOLUTION
Heme iron is very well tolerated. There
are no known unpleasant side-effects.
Uptake or tolerance will
not change over time.

11. Swedish company FerroCare/MediTec
has a strong commitment to reach
people suffering from iron deficiency,
but have problems with existing
supplements.

12. • OptiFer® tablets are based on natural
bovine heme iron and will safely and
efficiently keep iron counts at an
optimal level.
www.ferrocare.se www.hemeiron.com