Successful places 
with homes and jobs 
A NATIONAL 
AGENCY 
WORKING 
LOCALLY 
Housing: meeting the 
challenge, making an 
impact 
Ian Knight, head of area, Devon, Cornwall 
Somerset, HCA 
Housing: building a stronger economy 
Cranbrook, 19 November 2014
Understanding the South and 
South West 
Population: 8,721m 
More than 
40% live 
in rural 
areas 
More than 
1 in 5 people… 
are 60+
The housing challenge: affordability
The need for housing: 
a long-running issue 
400,000 
350,000 
300,000 
250,000 
200,000 
150,000 
100,000 
50,000 
Source: DCLG 
Housing Completions, England, 1946 - 2012 
0 
Private 
Enterprise 
Housing 
Associations 
Local 
Authorities 
To meet household projection 
1946 
1949 
1952 
1955 
1958 
1961 
1964 
1967 
1970 
1973 
1976 
1979 
1982 
1985 
1988 
1991 
1994 
1997 
2000 
2003 
2006 
2009 
2012
Why housing matters: construction 
contributes around 8% of GDP, housing 
accounts for 3% 
Source: DCLG / BBC
It is estimated that one construction job 
supports 0.78 elsewhere 
Source: DCLG / BBC
For every £1m of housing output, 20 workers 
are needed for a year 
Source: DCLG / BBC
Housing impact in the 
South and South West 
Total starts Total completions 
2012/13 2013/14 
4,676 
(target 3,964) 
6,867 
(target 6,303) 
2012/13 
6,803 
(target 4,846) 
2013/14 
6,470 
(target 5,812) 
24.6% 
of national 
output 
22.7% 
of national 
output 
* excludes Help to Buy sales of 3,283 (to 
date) and FirstBuy sales of 1,572 (2012/13)
Housing impact in the 
South and South West 
Help to Buy 
completions * 
Rural completions 
3,783 734 574 
* Including residual FirstBuy 
Get Britain Building 
completions 
19.5% 
of national 
output 
18.4% 
of national 
output 
29.5% 
of national 
output 
16.4% of England’s population live in South and South West operational area
Affordable Homes Programme 2015/18 
An opportunity for partners in 
the South and South West
Building on success: 
affordable homes in Cornwall
Unlocking large housing sites 
 Cranbrook: £20m to deliver 1,500 
jobs, education complex and 
6,300 homes 
 Sherford, near Plymouth: £32m 
loan to support building of 5,500 
homes, employment space and 
schools 
 Tadpole Farm, Swindon: £5.2m 
loan to accelerate building of 
1,695 homes 
 Great Western Park, Didcot: £42m 
to step up the pace of 3,300 home 
urban extension 
 Wokingham: £24.7m loan to 
unlock a site for 2,500 homes, 
two schools, a neighbourhood 
centre, shops and specialist 
research park 
 Wellesley Former Aldershot 
Garrison: £10.9m for highways 
and environmental works to 
support building of 3,850 
homes 
 East Anton Farm, Andover: 
£15.1m for roads and works to 
support 2,500 new homes 
across site 
£1.5bn Local Infrastructure Fund 
Approved local schemes
Delivering at Cranbrook, Devon
Investing in development 
Increasing private sector housing 
starts through equity loans and 
other market interventions: 
 £1bn Build to Rent 
 £570m Get Britain Building 
 £525m Builders Finance Fund 
 £10bn Guarantees – linked to 
£500m AHP funding for new 
housing delivery 
 Significantly increasing DCLG 
loan portfolio 
 £9.5bn Help to Buy to support 
aspiration
Making a difference: Bath Riverside 
 Stalled for more than 25 years 
 Largest development 
opportunities in Bath 
 Up to 2,000 homes and 3,000 
jobs 
 HCA investment and support
Bath Riverside 
 First phase complete 
 Part of City of Ideas 
Enterprise Area 
 Supported by a range of 
measures: 
- £6m National Affordable 
Housing Programme and 
£2m infrastructure in 
phase one 
- £2.8m Get Britain Building 
investment in phase two 
- Help to Buy across site 
- Local authority, LEP and 
former RDA support
Making a difference: 
Centenary Quay, Southampton 
 £500m redevelopment of former shipyard 
 More than 1,600 new homes and 1,000 jobs to Southampton 
 Investment in affordable and private housing using range of 
programme
Local homes matter, 
so let’s keep delivering!
Any questions? 
@HCA_UK 
/homes-&-communities-agency

HCA Presentation to stakeholders - Ian Knight, Cranbrook, 19 Nov 2014

  • 1.
    Successful places withhomes and jobs A NATIONAL AGENCY WORKING LOCALLY Housing: meeting the challenge, making an impact Ian Knight, head of area, Devon, Cornwall Somerset, HCA Housing: building a stronger economy Cranbrook, 19 November 2014
  • 2.
    Understanding the Southand South West Population: 8,721m More than 40% live in rural areas More than 1 in 5 people… are 60+
  • 3.
  • 4.
    The need forhousing: a long-running issue 400,000 350,000 300,000 250,000 200,000 150,000 100,000 50,000 Source: DCLG Housing Completions, England, 1946 - 2012 0 Private Enterprise Housing Associations Local Authorities To meet household projection 1946 1949 1952 1955 1958 1961 1964 1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012
  • 5.
    Why housing matters:construction contributes around 8% of GDP, housing accounts for 3% Source: DCLG / BBC
  • 6.
    It is estimatedthat one construction job supports 0.78 elsewhere Source: DCLG / BBC
  • 7.
    For every £1mof housing output, 20 workers are needed for a year Source: DCLG / BBC
  • 8.
    Housing impact inthe South and South West Total starts Total completions 2012/13 2013/14 4,676 (target 3,964) 6,867 (target 6,303) 2012/13 6,803 (target 4,846) 2013/14 6,470 (target 5,812) 24.6% of national output 22.7% of national output * excludes Help to Buy sales of 3,283 (to date) and FirstBuy sales of 1,572 (2012/13)
  • 9.
    Housing impact inthe South and South West Help to Buy completions * Rural completions 3,783 734 574 * Including residual FirstBuy Get Britain Building completions 19.5% of national output 18.4% of national output 29.5% of national output 16.4% of England’s population live in South and South West operational area
  • 10.
    Affordable Homes Programme2015/18 An opportunity for partners in the South and South West
  • 11.
    Building on success: affordable homes in Cornwall
  • 12.
    Unlocking large housingsites  Cranbrook: £20m to deliver 1,500 jobs, education complex and 6,300 homes  Sherford, near Plymouth: £32m loan to support building of 5,500 homes, employment space and schools  Tadpole Farm, Swindon: £5.2m loan to accelerate building of 1,695 homes  Great Western Park, Didcot: £42m to step up the pace of 3,300 home urban extension  Wokingham: £24.7m loan to unlock a site for 2,500 homes, two schools, a neighbourhood centre, shops and specialist research park  Wellesley Former Aldershot Garrison: £10.9m for highways and environmental works to support building of 3,850 homes  East Anton Farm, Andover: £15.1m for roads and works to support 2,500 new homes across site £1.5bn Local Infrastructure Fund Approved local schemes
  • 13.
  • 14.
    Investing in development Increasing private sector housing starts through equity loans and other market interventions:  £1bn Build to Rent  £570m Get Britain Building  £525m Builders Finance Fund  £10bn Guarantees – linked to £500m AHP funding for new housing delivery  Significantly increasing DCLG loan portfolio  £9.5bn Help to Buy to support aspiration
  • 15.
    Making a difference:Bath Riverside  Stalled for more than 25 years  Largest development opportunities in Bath  Up to 2,000 homes and 3,000 jobs  HCA investment and support
  • 16.
    Bath Riverside First phase complete  Part of City of Ideas Enterprise Area  Supported by a range of measures: - £6m National Affordable Housing Programme and £2m infrastructure in phase one - £2.8m Get Britain Building investment in phase two - Help to Buy across site - Local authority, LEP and former RDA support
  • 17.
    Making a difference: Centenary Quay, Southampton  £500m redevelopment of former shipyard  More than 1,600 new homes and 1,000 jobs to Southampton  Investment in affordable and private housing using range of programme
  • 18.
    Local homes matter, so let’s keep delivering!
  • 19.
    Any questions? @HCA_UK /homes-&-communities-agency