The document discusses a strategic approach to marketing that adapts to the evolving consumer journey, aiming to enhance efficiency and reduce costs. It emphasizes collaboration with experts to create effective marketing strategies for brands, particularly in the context of modern consumer preferences. The example of Laurent-Perrier illustrates how this strategy can inspire traditional businesses to rethink their marketing in light of contemporary consumer values.

1. We write
remarkable
strategy.

2. Because shopper
and consumer
journeys have
merged.
Becoming
immediate,
dynamic and
unmapped.

3. We write
strategy
dedicated to
reducing the
cost of your
marketing.

4. and making
creativity
more
efficient.

5. Creatingnewpaths.
Clearingcrowdedpaths.
Shorteningpaths.
Weaimtochange
behavioursacrossyour
consumerpathways.

6. International
& Big Brand
Experience
Extensive Consumer
& Shopper
Journey Experience
A Passion for
Unique
Channel
Understanding

7. Ourstrategyismakingthesebrandscreativemoreefficient

8. Wecollaboratewith
expertstodeliverthe
strongestandmost
appropriatecreative
product.

10. ‹#›
Consumers under 40
don’t see the relevance of
traditional champagne
marketing
!
Laurent-Perrier is the ultimate family
owned, craft business.!
!
We defined modern discernment
and the role champagne can play
in a Millennial lifestyle that
seeks authenticity in craft skills
!
“Working with Path has inspired !
Laurent-Perrier to look !
afresh at it’s business’ !
David Hesketh MW, Managing Director. Laurent-Perrier UK!

11. Instigators, Collaborators, Creators.