This document summarizes a presentation on public relations with local government units. The objective is to gain LGU support for the Sustainable Livelihood Program by creating good relationships and maintaining them. Public relations is defined as managing relationships between an organization and the public. The challenges are convincing LGUs that the program aligns with reducing poverty among their constituents, despite competing priorities. The goals are to make the program a high priority and elicit supportive behavior. An effective approach focuses on perception, attitude, and behavior change through preparation, promoting value added, emphasizing the LGU's role, and using real stories to humanize the program.
Annabel Smith and Anne-Marie Greene present their research findings at AVM 2016. Using the example of the National Trust, the reasearch looked at the extent to which the practices of managing volunteers aligned to managing paid staff.
Presented by Andrea White of Housing Innovations and Anne Melbin of NNEDV.
Interest in voluntary models of case management is growing with the increased use of rapid re-housing and permanent supportive housing models. Speakers in this workshop will discuss engagement strategies and the organizational shift needed to serve families through a voluntary approach. Panelists will focus on services for young mothers and survivors of domestic violence.
This document discusses strategies for voluntary case management. It begins by stating the purposes of social justice work and that people are experts in their own lives. It then discusses what voluntary services entail, including being goal-based and addressing identified needs. Common misconceptions about voluntary services are addressed. The document provides strategies for engagement, assessment, finding common ground between workers and participants, and developing plans. It emphasizes the importance of choice, respect, and focusing on participants' goals. Challenges and successes experienced by programs using voluntary services are also described.
This document discusses considerations and techniques for family social workers intervening with families. It emphasizes maintaining professional distance while avoiding fostering dependency. Specific recommendations are provided for working with different minority families in a culturally sensitive manner, such as being flexible with meeting times for African American families and showing respect for family hierarchy with Asian American families. The goal is to empower families and help them address problems in a way that is appropriate for their cultural context.
This document discusses human services and provides information about careers in the field. It explains that human services aims to help community members by improving their quality of life and access to resources. Some potential jobs include personal care attendant, case manager, and social worker. While the work can involve stress and bureaucracy, the document emphasizes that human services offers the reward of directly helping others and making a positive impact. It advocates starting with an associate's degree and gaining experience to be able to advance and create more systemic change.
This document provides an overview of assessment in social work. It defines assessment as the process of gathering and analyzing information about individuals to understand their situation and determine recommendations. The document discusses the significance and critical role of assessment, noting that accurate assessment is fundamental to determining goals and interventions. It also summarizes different definitions of assessment and factors that should be addressed, such as problems, strengths, resources, and causes. The document frames assessment as an ongoing process as new information emerges throughout a case.
CHAPTER 10 COMMUNICATION AND GROUP PROCESSRenz Diaz
This document discusses communication in management and organizations from the perspectives of several experts. It covers topics like defining communication, the importance of communication for managers, downward and upward channels of communication, and the benefits of two-way communication between managers and subordinates. Key points include that communication is important for coordinating work, transmitting information and attitudes is challenging but necessary, and that organizations should provide opportunities for subordinate-initiated communication in addition to manager-initiated communication.
Annabel Smith and Anne-Marie Greene present their research findings at AVM 2016. Using the example of the National Trust, the reasearch looked at the extent to which the practices of managing volunteers aligned to managing paid staff.
Presented by Andrea White of Housing Innovations and Anne Melbin of NNEDV.
Interest in voluntary models of case management is growing with the increased use of rapid re-housing and permanent supportive housing models. Speakers in this workshop will discuss engagement strategies and the organizational shift needed to serve families through a voluntary approach. Panelists will focus on services for young mothers and survivors of domestic violence.
This document discusses strategies for voluntary case management. It begins by stating the purposes of social justice work and that people are experts in their own lives. It then discusses what voluntary services entail, including being goal-based and addressing identified needs. Common misconceptions about voluntary services are addressed. The document provides strategies for engagement, assessment, finding common ground between workers and participants, and developing plans. It emphasizes the importance of choice, respect, and focusing on participants' goals. Challenges and successes experienced by programs using voluntary services are also described.
This document discusses considerations and techniques for family social workers intervening with families. It emphasizes maintaining professional distance while avoiding fostering dependency. Specific recommendations are provided for working with different minority families in a culturally sensitive manner, such as being flexible with meeting times for African American families and showing respect for family hierarchy with Asian American families. The goal is to empower families and help them address problems in a way that is appropriate for their cultural context.
This document discusses human services and provides information about careers in the field. It explains that human services aims to help community members by improving their quality of life and access to resources. Some potential jobs include personal care attendant, case manager, and social worker. While the work can involve stress and bureaucracy, the document emphasizes that human services offers the reward of directly helping others and making a positive impact. It advocates starting with an associate's degree and gaining experience to be able to advance and create more systemic change.
This document provides an overview of assessment in social work. It defines assessment as the process of gathering and analyzing information about individuals to understand their situation and determine recommendations. The document discusses the significance and critical role of assessment, noting that accurate assessment is fundamental to determining goals and interventions. It also summarizes different definitions of assessment and factors that should be addressed, such as problems, strengths, resources, and causes. The document frames assessment as an ongoing process as new information emerges throughout a case.
CHAPTER 10 COMMUNICATION AND GROUP PROCESSRenz Diaz
This document discusses communication in management and organizations from the perspectives of several experts. It covers topics like defining communication, the importance of communication for managers, downward and upward channels of communication, and the benefits of two-way communication between managers and subordinates. Key points include that communication is important for coordinating work, transmitting information and attitudes is challenging but necessary, and that organizations should provide opportunities for subordinate-initiated communication in addition to manager-initiated communication.
Dünyada Gönüllülüğün Durumu Raporu 5 Aralık 2011’ta (Dünya Gönüllüler Günü) Birleşmiş Milletler Genel Kurulu'nda (New York) açıklandı. Aynı gün Türkiye'de TEGV'in evsahipliğinde gerçekleşen Dünya Gönüllüler Günü Konferansı’nda, 2011 Avrupa Gönüllülük Yılı kapsamında, AB Eğitim ve Gençlik Programları Merkezi Başkanlığı ve Birleşmiş Milletler Gönüllü Programı işbirliği ile lansmanı gerçekleşti.
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The document discusses mental health services provided at the University of Surrey. It outlines that having mental health provision on campus benefits students by providing early identification and support, benefits the university by minimizing disruption and maximizing student retention, and benefits local services by providing a single point of contact.
The University of Surrey offers mental health services through its Centre for Wellbeing, Additional Learning Support, and Student Health Care center, where a Mental Health Advisor is based. Students can be referred through various routes depending on the level of risk or distress. The advisor offers mental health education, advocacy, monitoring, and coordination within the university.
In the 2010-11 academic year, 118 students out of a total population of 15
This document provides an overview of a project to develop a mobile application that can locate text in images or video from a camera, translate the text using optical character recognition and machine translation, and display the translated text using augmented reality. It discusses related work, technologies considered, a preliminary prototype, planned user testing and evaluations, and a schedule for the project.
The document discusses using social media data and customer relationship management (CRM) data to perform customer segmentation, targeting, and positioning. Key points:
1. The study combines CRM purchase history and Facebook interaction data to calculate RFM scores and segment customers into four clusters.
2. The clusters represent different customer profiles based on shopping and dissemination behaviors - from high values in both to low values in both.
3. Customers in each cluster are targeted on Facebook pages and CRM categories. Positioning identifies topics of most interest for each cluster.
4. The hybrid analysis of social media and CRM data provides insights to better understand customer segments.
Artist talk at the "Machine Wilderness" ISEA 2012 conference in Albuquerque, New Mexico USA. Connecting projects of the past to my current day artistic practice, being the creation of dynamic interactive augmented reality installations.
Общероссийский форум "Частные операторы коммунальной инфраструктуры" пройдет 11 ноября 2014 года в Москве на площадке "Конференц-центра Swissotel Красные Холмы"
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The document discusses a groundhog job shadowing event held by the Federal Highway Administration on February 8, 2012. The FHWA Office of Technical Services hosted students to expose them to careers in transportation and discuss potential solutions to future transportation needs. The event aimed to bring awareness of tomorrow's transportation solutions to address current transportation challenges.
This document instructs the reader to use a plus/delta chart to evaluate 5 announcements and submit the completed chart. It provides a framework to analyze announcements but does not include any actual announcement details to summarize.
The document discusses the results of a study on the impact of climate change on global wheat production. Researchers found that rising temperatures will significantly reduce wheat yields across different regions of the world by the end of the century. Under a high emissions scenario, the study projects a global average decrease in wheat production of 6% by 2050, and a 17% decrease by 2100, threatening global food security.
Michael C. Murphy Celebration of Life by Ray 1-20-15raymurphy9533
I wanted to share some family photos and my thoughts on celebrating my brother Mike life. He was Reverend Dr. Michael Murphy to many, but to family, he was simply Mike - these photos are more personal and depict the Mike the Murphy family knew. I have attempted to represent the truth of his life, as reflected as his brother for nearly 60 years and as the last Murphy along with my two sons, RayRay & Chris (and George IV) who are the only ones that will carry the Murphy name forward.
Thank you for all of your love & support!
El documento presenta una serie de números aleatorios que no parecen tener ningún patrón o significado evidente. No hay información clara que resumir en 3 oraciones o menos.
Larry O'Donnell of FHWA Chicago HS for Agricultural Sciences Shadow Day 02-...raymurphy9533
The document provides information about careers in structural (bridge) engineering. It discusses what structural engineers do, such as designing, constructing, and maintaining bridges. It also outlines the education and experience needed to become a structural engineer, including obtaining a bachelor's degree in civil engineering with a structural focus, getting experience through internships, and obtaining professional registration. The presenter is a senior structural engineer at the Federal Highway Administration who reviews bridge management systems and provides technical assistance on bridge inspection and management.
Presentation on relational leadership, presented to Union Productions staff, fall 2011; presented about at the 2012 Dalton Institute on College Student Values.
This document summarizes an advocacy strategy planning workshop. It covers defining advocacy and setting goals and objectives, analyzing issues and stakeholders, developing messages, identifying opportunities, and monitoring outcomes. Participants worked in groups to plan advocacy on issues like child separation. The workshop aimed to provide tools and a process for developing effective advocacy strategies to create positive change for children.
Dünyada Gönüllülüğün Durumu Raporu 5 Aralık 2011’ta (Dünya Gönüllüler Günü) Birleşmiş Milletler Genel Kurulu'nda (New York) açıklandı. Aynı gün Türkiye'de TEGV'in evsahipliğinde gerçekleşen Dünya Gönüllüler Günü Konferansı’nda, 2011 Avrupa Gönüllülük Yılı kapsamında, AB Eğitim ve Gençlik Programları Merkezi Başkanlığı ve Birleşmiş Milletler Gönüllü Programı işbirliği ile lansmanı gerçekleşti.
WWMLeung 2014 Feb10 - eces - engineer's perspective of green roofswwmleung
This document discusses green roofs from an engineer's perspective. It begins by looking at early and recent examples of green roofs and their benefits. It then discusses how green roofs need to be durable, practical, and safe. Specifically, it explores how green roofs provide strength, stability, and protect the building envelope. It also examines how green roofs need to be accessible, usable, and feasible. Finally, it analyzes safety aspects such as fall prevention and being secure, windproof and fireproof.
Helping Your Client Buy or Sell a Small-To-Medium Sized BusinessDecosimoCPAs
This document provides an overview of advising clients on buying or selling a small-to-medium sized business. It discusses assembling an advisory team, performing due diligence, creating letters of intent, and financing options. Business valuation methods like rules of thumb, income, asset-based, and market approaches are also covered. The goal is to guide clients through the process and structure deals to bridge valuation gaps.
This document discusses using Google Glass on guided tours to visualize local data and analyze social media posts in real-time. It describes an experimental tour where Glass was used to get to know the guide and analyze tweets from other locals. The tour raises questions about when Glass usage may not be appropriate or transparent.
The document discusses mental health services provided at the University of Surrey. It outlines that having mental health provision on campus benefits students by providing early identification and support, benefits the university by minimizing disruption and maximizing student retention, and benefits local services by providing a single point of contact.
The University of Surrey offers mental health services through its Centre for Wellbeing, Additional Learning Support, and Student Health Care center, where a Mental Health Advisor is based. Students can be referred through various routes depending on the level of risk or distress. The advisor offers mental health education, advocacy, monitoring, and coordination within the university.
In the 2010-11 academic year, 118 students out of a total population of 15
This document provides an overview of a project to develop a mobile application that can locate text in images or video from a camera, translate the text using optical character recognition and machine translation, and display the translated text using augmented reality. It discusses related work, technologies considered, a preliminary prototype, planned user testing and evaluations, and a schedule for the project.
The document discusses using social media data and customer relationship management (CRM) data to perform customer segmentation, targeting, and positioning. Key points:
1. The study combines CRM purchase history and Facebook interaction data to calculate RFM scores and segment customers into four clusters.
2. The clusters represent different customer profiles based on shopping and dissemination behaviors - from high values in both to low values in both.
3. Customers in each cluster are targeted on Facebook pages and CRM categories. Positioning identifies topics of most interest for each cluster.
4. The hybrid analysis of social media and CRM data provides insights to better understand customer segments.
Artist talk at the "Machine Wilderness" ISEA 2012 conference in Albuquerque, New Mexico USA. Connecting projects of the past to my current day artistic practice, being the creation of dynamic interactive augmented reality installations.
Общероссийский форум "Частные операторы коммунальной инфраструктуры" пройдет 11 ноября 2014 года в Москве на площадке "Конференц-центра Swissotel Красные Холмы"
FHWA and Chicago HS for Agricultural Sciences shadow day 02-08-12 picturesraymurphy9533
The document discusses a groundhog job shadowing event held by the Federal Highway Administration on February 8, 2012. The FHWA Office of Technical Services hosted students to expose them to careers in transportation and discuss potential solutions to future transportation needs. The event aimed to bring awareness of tomorrow's transportation solutions to address current transportation challenges.
This document instructs the reader to use a plus/delta chart to evaluate 5 announcements and submit the completed chart. It provides a framework to analyze announcements but does not include any actual announcement details to summarize.
The document discusses the results of a study on the impact of climate change on global wheat production. Researchers found that rising temperatures will significantly reduce wheat yields across different regions of the world by the end of the century. Under a high emissions scenario, the study projects a global average decrease in wheat production of 6% by 2050, and a 17% decrease by 2100, threatening global food security.
Michael C. Murphy Celebration of Life by Ray 1-20-15raymurphy9533
I wanted to share some family photos and my thoughts on celebrating my brother Mike life. He was Reverend Dr. Michael Murphy to many, but to family, he was simply Mike - these photos are more personal and depict the Mike the Murphy family knew. I have attempted to represent the truth of his life, as reflected as his brother for nearly 60 years and as the last Murphy along with my two sons, RayRay & Chris (and George IV) who are the only ones that will carry the Murphy name forward.
Thank you for all of your love & support!
El documento presenta una serie de números aleatorios que no parecen tener ningún patrón o significado evidente. No hay información clara que resumir en 3 oraciones o menos.
Larry O'Donnell of FHWA Chicago HS for Agricultural Sciences Shadow Day 02-...raymurphy9533
The document provides information about careers in structural (bridge) engineering. It discusses what structural engineers do, such as designing, constructing, and maintaining bridges. It also outlines the education and experience needed to become a structural engineer, including obtaining a bachelor's degree in civil engineering with a structural focus, getting experience through internships, and obtaining professional registration. The presenter is a senior structural engineer at the Federal Highway Administration who reviews bridge management systems and provides technical assistance on bridge inspection and management.
Presentation on relational leadership, presented to Union Productions staff, fall 2011; presented about at the 2012 Dalton Institute on College Student Values.
This document summarizes an advocacy strategy planning workshop. It covers defining advocacy and setting goals and objectives, analyzing issues and stakeholders, developing messages, identifying opportunities, and monitoring outcomes. Participants worked in groups to plan advocacy on issues like child separation. The workshop aimed to provide tools and a process for developing effective advocacy strategies to create positive change for children.
This document provides an overview of developing a public relations strategy. It includes an agenda that covers advertising versus public relations, identifying challenges and opportunities, setting goals and planning, public relations tactics and tools, and next steps. The document discusses defining target audiences, timelines, budgets, identifying a PR team, and selecting spokespeople. The goal is to help companies and organizations craft a strategic public relations plan to increase awareness, change perceptions, and achieve other communication objectives.
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Webinar: Finally, Brand Activism Is Driving More Meaningful Engagement!Falcon.io
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- A framework for engaging in corporate social activism
Watch on-demand: https://www.falcon.io/webinars/brand-activism/
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2) Defining goals and objectives for advocacy and PR efforts over the short, medium, and long term.
3) Developing targeted messaging and selecting appropriate communication channels to reach different stakeholder groups.
4) Engaging stakeholders through various in-person and digital engagement strategies to understand their perspectives and build support.
5) Creating a crisis management plan to effectively respond to and recover from potential crises through open communication and demonstrating commitment to transparency.
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1. Public Relations with Local
Government Units
By Ana Maria B. Raymundo
Presented by David Daniel P. Pagulayan
April 1-5, 2013
Albergo Hotel,
Baguio City
2. Local Government Units are our
external stakeholders.
Stakeholder (noun)
-a person with an interest or concern in
something, esp. a business.
-[ as modifier ] denoting a type of organization
or system in which all the members or
participants are seen as having an interest in
its success: a stakeholder economy.
3. Objective: to gain support from LGUs
As our partners
As field implementers
As public servants
As the officials entrusted to
LEAD and SERVE the public
4. PUBLIC RELATIONS as a strategy
Public Relations is a management function
designed to create and maintain good and
harmonious relationship between the
organization and its public.
5. DELIVERING THE
MESSAGE:
Pitching the
Sustainable
Livelihood
Program to LGUs
6. TRUTH:
LGUs have their own set of
priorities and your program will
not always necessarily be one of
them.
7. CHALLENGE:
To convince them that the DSWD
shares a common goal of
reducing poverty among their
constituents and we do so
through the Sustainable
Livelihood Program
8. GOAL:
To make the Sustainable
Livelihood Program one of their
main priorities
9. PERCEPTION
ATTITUDE
BEHAVIOR
Elicit a certain behavior among
LGUs.
10. PERCEPTION. ATTITUDE.
BEHAVIOR.
Perception (noun)
• a way of regarding, understanding, or
interpreting something; a mental impression
• intuitive understanding and insight
11. PERCEPTION. ATTITUDE.
BEHAVIOR.
Attitude (noun)
• a settled way of thinking or feeling about
someone or something, typically one that is
reflected in a person's behavior
12. PERCEPTION. ATTITUDE.
BEHAVIOR.
Behavior (noun)
• the way in which one acts or conducts
oneself, esp. toward others
• the way in which an animal or person acts
in response to a particular situation or
stimulus
13. OUR VISION
• Poverty reduction with institutional support
from the LGUs
OUR PROMISE
• Uplift the standard of living and improve the
quality of lives of their constituents
19. LGUs as partners
– the LGU’s thrust and priorities
– image of the LGU
– existing communication efforts
– personal background of the LGU heads and staff
– the existing advocacies
36. Advertisements as a tool for public
relations
Say more, talk less.
Try the elevator test.
In order to achieve a win-win situation, link your
argument to the local official’s institutional
objectives.
37. Ultimately, you do not have control
over the local official’s decisions.
You can influence them or at least challenge the
way they think.
Just do it: Present everything as best as you can.
Take note of the criticism and issues that emerge.
39. Sources:
Advertisements cited: Cartoons cited:
Fedex Tom Fishburne cartoons
Adidas Muhammad Ali cartoonstock.com
Nike Manny Pacquiao
Dubai Film Festival
Speedo Michael Phleps
Motorola David Beckham
Condomshop.ch
Peta Angela Simmons
Belo Jinkee Pacquiao
Levi’s
Fresh Life
Nicotinell
Australia Post
Bergmann funeral service
Fedex kinkos office supplies
Peta David Cross
WFF
Dove Real Women
Heinz
DSWD Bawal and Epal dito
Anvari
Greenpeace
Nike Just Do It
TedX
Nike
Editor's Notes
The LGUs are external to the organization. Although they are our PARTNERS in implementing the program, they are not intrinsic to the institution. They are stakeholders because our beneficiaries are their constituents. The main reason why they are in their current positions is precisely because of our constituents.
Why public relations? We are both government branches –the executive and legislative; therefore we must create and maintain a harmonious relationship with the LGUs.
Mayors, congressmen and women, governors, and other LGU officials all have their own agendas. The Sustainable Livelihood Program will not necessarily be one of them nor will be aligned to any of them. However, keep a positive and PROACTIVE approach when dealing with the officials. As you have experienced, dealing with LGUs is naturally challenging.
Pare-pareholangnamantayonglayunin. We are all fighting for the same cause, one that many others before us have fought for as well.
How do you sell ice cream to Inuits (since Eskimo is a derogatory term)?We want to elicit a certain behavior among the LGUs, which is to support the Sustainable Livelihood Program –through ordinances, financial, programmatic support, etc.
How do they understand the DSWD’s programs?Most likely, they will already have preconceived notions of the DSWD and what it does, especially from past programs. Each public official will see the DSWD and the programs differently.
It is usually position regarding the the program or the department based on their perception. (i.e. Perception: The DSWD provides effective programs for street children. Attitude: I like the DSWD’s programs for street children because they are effective.)
The actions they take based on their perception and attitude.(i.e. Perception: The DSWD provides effective programs for street children. Attitude: I like the DSWD’s programs for street children because they are effective. Behavior: I will create an ordinance that will institutionalize DSWD street children programs in my city.)
Before meeting with mayor, governor, etc., have a goal in mind. By the end of the meeting, what do you want her/him to think or do? Identify the goal beforehand.
Each public official will have a different set of beliefs and practices. Some will require that you meet with them in their office, others will be more approachable even during public events.
(Referring to Mike Enriquez) Who is he? Is he a Kapuso or a Kapamilya?(Referring to Karen Davila) Who is she? Is she a Kapuso or a Kapamilya?Even without their TV station logos included in their pictures, we can already identify their profession and affiliations. The same is true for DSWD field staff. Always remember that when you meet with LGUs, you represent the DSWD and you are non-partisan, which means that you are neither for mayor nor against him; you are simply for the beneficiaries.
What you wear when you meet with beneficiaries is different from what you wear when meeting with officials. You don’t necessarily have to wear a suit or an eveningdress but you do have to be more dressed for an office setting. Armedwithyourmastery of the program and a well-prepared attire, youallow the public officials to thinkthatyoumean business, you are professional, and thatyoutrulypreparedtmeetthem.
The most important weapon you can carry with your is your mastery of the program. Likewise, you should also familiarize yourself with the LGU, the geography, and the demography. (Advertisement: Condomshop.ch –come prepared, always be ready: this includes a partner’s kit: brochure, program overview, and recent updates on the program within the area)
Know the local official’s priorities and objectives.What does mayor/governor want the image of the city/town/province to be?How do they usually reach out to their constituents?What are the advocacies of mayor/governor/kapitan? Is it environment-related? Entrepreneurship? Angle your proposal based on the thrust and priorities, and the advocacies.Take an issue-based approach: localize and contextualize the program and show its flexibility.
Again, it’s like selling ice to people in the arctic. Re-angle and repackage your program to provide that added value.
You promise, which is to “Uplift the standard of living and improve the quality of lives of their constituents” is your argument. It is your reason for maintaining a good relationship with the LGUs. (PETA advertisement: argument: Eating meat is a sin; Belo advertisement: argument with a visual example—JinkeePacquiao’s makeover)
Signing a memorandum of agreement means that you are equally responsible for the program, regardless of the task delegation.
When persuading the LGU to agree to a partnership with you, ensure that the key decision-makers are present. Other attendees who are not necessary should not be there. It will distract from your main objective.
(Project management cartoon: communicate the project clearly and thoroughly.)
Only focus on what’s important; after all, it’s what the LGUs want to hear. Focus on the 5 W’s and 1 H (Who, What, Where, When, Why, How)
Go straight to the point. What do you need them to commit?“Mayor, this is the program and this is what the program can do for your constituents.”
Take them to the communities if you have to. Give them a taste of the program and its benefits. Use AVPs, success stories, bring products, allow beneficiaries to share their own stories. If the beneficiaries have food products, bring samples for the public officials to taste. (Australia post advertisement: write letters that will make the receiver feel your physical presence.)(Bergmann funeral service advertisement: If you come any closer, you’ll fall off platform and into the track. You’ll be hit by the train and die. You will finally get to avail of Bergmann funeral service.)
Make it sensory. Give them something concrete: numbers, facts, figures. Make SMART goals with them. What can be accomplished by a certain time and with certain resources. Again, be CONCRETE.(FedexKinkos office supplies advertisement: something people can see, touch, and feel)
Visual in 2 ways:Always prepare visual aidsShare a vision with them. (i.e. By October 2013, 60 beneficiaries will be employed by company X and 24 beneficiaries will have a freshwater pond for bangus production)Always go back to the local official’s thrust and priorities. (If beneficiary A earns N, then A can help the local economy through P.)(PETA advertisement: David Cross the comedian is generally a hairy man; WWF advertisement: visual presentation that climate change directly affects us)
Cite success stories, anecdotes, and case studies. Aside from quantitative data, prepare qualitative data as well. (i.e. Tatay Pedro, a widower with 8 children was employed by the AgrikulturangPantawid Program in Samar. He can now send the 3 youngest ones to school.)Instead of celebrities, cite beneficiaries as talking heads and “image models.”(Dove advertisement: Campaign for Real Beauty –instead of models, choose ordinary people most of your target audience can identify with.)
Be honest about the Sustainable Livelihood Program. It is apolitical –devoid of political affiliations, its provisions are limited, beneficiaries are pre-identified, etc.
Why should they help the program if:Their supporters are not beneficiaries?The beneficiaries conversely did not support them during the election?IT IS THEIR PRIMARY RESPONSIBILITY AS PUBLIC OFFICIALS.(Anvari advertisement: Save trees. Trees save.: It’s an ecological responsibility –self-explanatory. Greenpeace advertisement: Whose side are you on? Throw back a provocative question or food for thought)
Again,kanya-kanyang trip yan. Different strokes for different folks. Each local official will respond differently.
If at the end of the negotiations with the LGU, your objective was not achieved:It does not mean that the program cannot be implemented anymore.It does not mean that you can never approach the LGU again. Look for a more opportune time and come back with better solutions to the concerns that came up.