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This document discusses digital marketing and consists of 11 slides. It defines digital marketing as using the internet and online technologies to promote products and services. It lists benefits like instant feedback, real-time analysis, time and effort savings, and flexibility. It explains that digital marketing consists of search engine optimization (SEO), which has on-page and off-page components, as well as social media marketing and pay-per-click advertising.
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In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
-- June 2024 is National Volunteer Month --
Check out our June display of books on voluntary organisations
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
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A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
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PPT (Digital Marketing)
- 1. Slides 01 PPT ON DIGITAL MARKETING
- 2. Slides 02 DIGITAL MARKETING Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services.
- 3. Slides 03 BENFITS OF DIGITAL MARKETING Instant Feedback Real Time Analysis Time And Effort Saving Flexibility Impactful
- 5. Slides 05 SEO is the process of improving the volume or quality of traffic to a website or a web page from search engines via "natural" or unpaid "organic" or "algorithmic") search results as opposed to other forms of search engine marketing (SEM),which may deal with paid inclusion. WHAT IS SEO SEO ON PAGE OFF PAGE
- 6. Slides 06 In on-page optimization, your website is made compatible and search engine friendly ON PAGE SEO We work on your website files including On-page Elements Heading Tags (<H1>) Title Tags Meta Descriptions Bold Tags Italic tags Images& Links Titling
- 7. slide 7 Internal website weaknesses will be fixed, giving the website a chance of ranking higher. We deal with all on-page threat issues that can stop your website to rank well. We optimize internal links so as to anchor targeted web pages for certain search phrases. We strengthen the theme of the website. All Meta tags of the web pages will be individually optimized for the content on the pages. Keyword densities of the pages are regarded. short list of some common on-page issues
- 8. Slides 8 Break Slides Content duplication issues are regarded We will plan and implement a sitemap strategy for the website. Text on the pages might have to be edited to accommodate search engine optimization. Canonical tag implantation (if applicable) Robots.txt and Sitemap files. Once the website is made search engine friendly and ready, we wait for Google to index it, we then analyze the search results and there we make the necessary changes. This is done and repeated continually until we reach the optimal On-page optimization levels.
- 9. slide 9 OFF PAGE SEO Off-site optimization includes building online reputation of your website/business through gaining natural backlinks (called link building). Off-page SEO ensures that your website collects votes/links for the search phrases you want to be ranked for in the search engines.
- 10. SEM SEARCH ENGINE MAEKETING PAY PER CLICK (PPC) slide 10
- 11. slide 11 In this proposal you will find an outline of how we will build your campaign and brand through channels like SOCIAL MEDIA MARKETING Twitter Facebook Instagram LinkedIn YouTube