Wind turbines work by using wind to turn propeller-like blades that spin a rotor, which in turn spins an electric generator to produce electricity. They come in both land-based and offshore varieties, with offshore turbines being larger and able to capture more powerful ocean winds. Land-based turbines can range from 100 kW to several MW in size and are often grouped together, while offshore turbines are massive and taller than the Statue of Liberty. Wind turbines use kinetic energy from wind flowing over their blades to create lift and rotation, which spins a drive shaft connected to a generator. A market penetration strategy developed potential target areas and helped a wind turbine manufacturer reduce demand shortfalls and increase market share.

1. Wind turbines work on a simple principle steps:
 ‘‘Like a Fan’’ wind turbines use wind to make electricity.
 Wind turns the propeller-like blades of a turbine around a
rotor.
 Rotor spins a generator, which creates electricity.
Applications of Wind Turbines
Modern wind turbines are categorized:
LAND-BASED WIND:
 Land-based wind turbines range in size from 100 kilowatts to as large as
several megawatts.
 Larger wind turbines are more cost effective and are grouped together
into wind plants.
OFFSHORE WIND:
 Offshore wind turbines tend to be massive, and taller than the Statue
of Liberty.
 They do not have the same transportation challenges of land-based
wind installations
 These turbines are able to capture powerful ocean winds and generate
vast amounts of energy.
How does the technology work for wind energy?
 Wind turbines use blades to collect the wind's kinetic energy.
 Wind flows over the blades creating lift, which causes the blades to turn.
 The blades are connected to a drive shaft that turns an electric generator, which
produces (generates) electricity.
How does Wind Turbine works?
In addition, the environmental impact of these turbines is rather low. They don't need a lot of space,
because they are installed in already-existing median strips. They produce hardly any noise,
especially when compared to that from traffic, and animals —especially birds— would not be in
danger because the blades turn slowly. Finally, they could even replace medium-voltage electric
cables. The air stirred by these passing vehicles, along with natural wind, moves the blades of the
turbines and transforms it into electric energy. In this way, they say, highways become "sources to
generate renewable energy." Wind turbines operate on a simple principle. The energy in the wind

2. turns two or three propeller-like blades around a rotor. The rotor is connected to the main shaft,
which spins a generator to create electricity.
MARKET PENETRATION STRATEGY FOR A WIND TURBINE MANUFACTURING
FIRM
Business Challenges
The client was facing difficulties with supply and demand mismatch, and escalating deployment
risks.
Our approach
Our experts developed a market penetration strategy with potential areas to be targeted.
Business Outcomes:
The client was able to reduce demand shortfall by 22% and increase market share by 35%.