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1.
2. Big data refers to the
ever-increasing volume,
velocity, variety, variability
and complexity of
information.
3. • Optimizing Machine and Device Performance
• Understanding and Targeting Customers
• Understanding and Optimizing Business
Processes
• Personal Quantification and Performance
Optimization
• Financial Trading
4.
5. • Marketing optimization and
performance.
• Customer engagement.
• Customer retention and loyalty.
• Customer satisfaction analysis.
6.
7.
8. In today’s volatile business
environment, judgment built from past
experience is increasingly unreliable.
With consumer behaviours in flux,
once-valid assumptions can quickly
become outdated. Thus we can say,
9.
10. Most marketers today, struggle with:
• Inability to understand statistical
data and differences.
• Blindly following data without the
use of intellect.
11.
12. Managers must have the important
quality to differentiate and analyse data
Especially in a country like India where
most MNCs are starting to gain
stronghold.
13.
14. Indian Managers must provide their
marketers with enough possible
data to arrive at predictions and
calculations they expect.
15.
16. Indian managers must realize that,
marketers in India come from varied
backgrounds; few have knowledge about
stats while few may not. Hence a manager
must prioritize marketers who are strong
with their numbers and have data to show
their strategies will work.
