The document discusses marketing materials and initiatives developed by C&M Brussels in 2010 and beyond. It outlines the "Clear Solutions by Sharp Minds" branding developed for Belgian documents, campaigns, and a promotional website. It also describes updated templates for CVs, firm brochures on practice areas and teams, and pitch materials. Finally, it outlines the monthly Marketing Committee meetings focused on communication, marketing, and business development strategies.

1. C&M Brussels
11 July 2012

2. Communication & Marketing in Brussels

3. Clear Solutions by Sharp Minds
• Developed in 2010
• Used for “Belgian documents”
– Internal
– External
• Campaign
– Media
– Seminars

4. Clear Solutions by Sharp Minds: where used
• Documents
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Brochures
CVs
Seminar invitations
Presentations
• Advertisements
• Promotional items
• Website loyensloeffnews.be
• Newsletters

5. CVs
• New template since October 2011
• Different CVs for partners/counsel/seniors
• CVs of all FE are completed in English
• Process of CVs in Dutch and French is on going

6. Brochures
• Firm profile specific for Brussels activities
• Specific teams (automotive, (renewable) energy, …)
• Desks

7. Pitches
• Template (EN, FR, NL)
• Track records (text, tombstone)
• CV
• Pitch overview (excel)

8. Marketing Committee
• Ariane Brohez (TAX)
• SPOC of each PG / team
• C&M
• Bénédicte Deboeck (CORP)
• Bert Gevers (BTW)
• Sophie Kevers (TECH)
• Chairman: Marc Vermylen
• Monthly meetings
• Christophe Laurent (RE)
• Natalie Reypens (TAX)
• Filip Saelens (ARB)
• Yves Van Couter (TECH)
• Dieter Veestraeten (B&F)
• France Vlassembrouck (CORP)

9. Marketing Committee
• Discuss all matters related to Communication &
Marketing and Business Development
• For information purposes
• Recurrent agenda
• New initiative : Reboost the MC meeting (-> business
development program incl. tips & tricks)

10. Marketing Committee
• Discuss all matters related to Communication &
Marketing and Business Development
• For information purposes
• Recurrent agenda
• New initiative : Reboost the MC meeting (-> business
development program incl. tips & tricks)