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The document summarizes a study conducted on the retail distribution process of Britannia, an Indian FMCG company founded in 1892 that produces biscuits, dairy products, and other goods. The objectives of the study were to collect data on retail outlets, understand problems faced by outlets, and enhance the distribution process. Primary data was collected through questionnaires from 55 respondents using convenience sampling. The analysis found negligenices in salesman not approaching all outlets, most outlets agreed to register with Britannia, and biscuits, lassi, and cheese were in high demand. Limitations included survey issues and regional purchase patterns. Recommendations include weekly salesman meetings, incentive schemes, and providing salesmen with PDAs.
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STEPS 1-9 should not exceed two written pages unless include figures, graphs, etc. which do not count towards limit
STEP 1a: Full Name:
STEP 1b: Student ID:
STEP 2: What is the title of your project? (make it strategic)
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Youfoodz, founded in 2012, is a Brisbane, Australia-based ready-to-eat food delivery company. Youfoodz offers more than five million meals to customers across Australia and is changing the way people think about prepared foods. In this project, I contacted Youfoodz company by email and got permission from the company to conduct market research and data collection.
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Itc
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
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4. Price
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The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Parle was formed in 1929 and is now India's largest biscuit manufacturer, holding a 40% market share, with products including Parle-G biscuits and Melody chocolate. An analysis of Parle includes a SWOT analysis, Porter's Five Forces analysis, and PESTEL analysis to understand its competitive positioning. A SPACE matrix scores Parle's financial position, competitive position, stability, and industry strength to evaluate its overall strategic position.
European consumers favorite desserts
Aujourd'hui, nous avons la possibilité de consommer des desserts partout : boulangeries, supermarchés, stations-service, restaurants, etc. Cette étude nous permet de voir la pénétration de chaque type de points de vente en Europe et fournit des informations sur les desserts les plus consommés et sur ce qui influence le choix du dessert dans un restaurant. Une étude multi pays menée en Italie, en Espagne, au Royaume-Uni, en Allemagne, en Norvège et aux Pays Bas. Alors, qui sont les champions des desserts en Europe ?
A project report on consumer awareness about nandini milk and milk products
This document provides an overview of a study conducted on consumer awareness of Nandini milk and milk products in Dharwad, Karnataka, India. It includes an executive summary that outlines the study's objectives, methodology, findings, and suggestions. Some key findings are that consumers are most aware of standard Nandini milk but less aware of double toned milk. Television, wall paintings, and banners were the most effective promotional activities. Quality and taste are most important factors for customers. Price is the main reason non-customers do not purchase Nandini products. Suggestions include promoting less known products and increasing availability, awareness campaigns, and addressing price concerns.
Four Retail-Proven Ways to Increase Sales and Loyalty With Data.
I was recently shopping at a medium sized retailer and couldn't help but observe how far behind they were in their consumer marketing programs. It got me thinking about the challenge facing many mid-tier retailers. Could Big Data be part of the answer? Maybe. Data itself is no silver bullet. However, if data insights are acted upon in a customer-centric way, it could drive greater retail marketing ROI..
fourretailprovenwaystoincreasesalesandloyaltywithdata-150302100224-conversion...
The document discusses 4 retail-proven ways for mid-sized retailers to increase sales and loyalty through data. It provides examples of how a retailer can 1) understand product seasonality curves to time promotions, 2) leverage complementary products customers frequently buy together, 3) understand customer preferences and motivations to personalize marketing, and 4) anticipate customer needs over time to retain their business. The document advocates that retailers build a data-driven foundation through POS systems to collect and analyze customer data, then use those insights to design targeted marketing programs. It encourages retailers to be curious about their customers.
Marketing information and research
Marketing research involves defining problems, gathering information through primary and secondary data collection, and proposing solutions. It is important for understanding customers, competitors, and the business environment. Common marketing research methods include surveys, focus groups, observations, experiments, and analysis of consumer data. The goal is to inform business decisions by obtaining objective information about target markets.
Winning in Indonesia's Consumer Goods Market | McKinsey & Company
Best practices in customer and channel management
Winning in Indonesia’s consumer-goods market
By:
Max Magni, Felix Poh, and Rohit Razdan
McKinsey & Company
marketing strategy of vmart
This document provides an overview of the retail company V-MART and its marketing strategy. It discusses that V-MART was founded in 2002 in West Bengal and opened its first store in Ahmedabad, Gujarat in 2003. It now has over 108 stores across 12 states with a total retail space of over 8.2 thousand square meters. The document then examines V-MART's product categories and organizational structure. It analyzes V-MART's marketing strategy of regional cluster expansion, promotional events, and increasing private label products. It also provides the objectives and methodology of the research report, including primary and secondary data collection.
Itc
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
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Unit-II_Business Ideas and their implementation ((Idea to Start-up)).pptx
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A project report on consumer awareness about nandini milk and milk products
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Four Retail-Proven Ways to Increase Sales and Loyalty With Data.
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Winning in Indonesia's Consumer Goods Market | McKinsey & Company
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No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Evaluating the Effectiveness of Women-Focused Marketing
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
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Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
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学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
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- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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2. Tips to streamline translation with software and integrations to your tech stack
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PickUp, Improve conversions with scenario-based conversational AI.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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ppt-
- 2. Company:- Founded- 1892 Products- Biscuits, Rusk, Cakes, Diary products- Milk, Butter, Cheese etc. Industry:- FMCG is the 4th largest sector in Indian Economy. Top FMCG companies- Amul, Nestle, ITC, HUL etc. Rapid growth from 2016-2022. Introduction
- 3. Literature Review Marketing strategy. Major Competitors. Market Potentials.
- 4. Objectives Collection of data of number of outlets. Problems faced by retail outlets. Understanding of distribution process. Enhancement by doing ‘Pragati’ project.
- 5. Research Methodology Data collected through questionnaries. A sample size of 55 respondants. Convenience Sampling Method. Primary Data
- 6. Data Analysis & Interpretations
- 7. Data Analysis & Interpretations
- 8. Data Analysis & Interpretations
- 9. Findings & Observations Negligencies of salesman for not approaching all retail outlets. Most of the Outlets agreed to registered under Britannia. Biscuits, Lassi, Cheese etc. were in demand in retail outlets.
- 10. Limitations Problems faced regarding survey questionnaries. Purchase pattern was different in different areas. Due to non availability of sample, retailers backed to purchase the products. Online platform became hindrance. Transaction on cash basis.
- 11. Conclusion Retail purchase pattern of products. 3 categories of salesman- S1, S2, S1 & S2 Products serving quality is high since 100 years.
- 12. Recommendations To evaluate or conduct meeting with salesman every once a week. Providing structured incentive scheme. Providing salesman with PDA
- 13. Thank You Presented by- Vishal Dixit