The document provides information about Ashlars India, including their company profile, board of directors, and core management team. It states that Ashlars India is led by experienced professionals with industry, financial, and technical knowledge to serve clients objectively. The core management team is made up of diverse specialists who motivate the group through leadership and decision making. The board of directors includes Mr. Bharat Banal.

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ACKNOWLEDGEMENT
I readily acknowledge my ineptness to my parents whose support; dedication and honest
efforts have given me an immense help in doing this project.
It gives me immense pleasure to express my deep sense of gratitude and appreciation to
my faculty guide Mr. Manis Kumar and company guide Mr. Shwetank Mishra
Whose constant and valuable suggestion gave back bone support in completing this
project?
I take the opportunity to thanks to Mr. Shwetank Mishra for motivating, encouraging,
guiding and supporting at every step and sharing his valuable time for me.
Then, I would like to thanks to Miss Arshi Awasthi (HR Manager) for their support and
provided me with the time and inspiration needed to detail out this project.
Above all I praise “GOD” THE MOST BENEFICIAL the most merciful that I have been
able to complete my training project successfully.
Satendra Arya
MBA (2012-2014)

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PREFACE
“No learning can complete without practicing.”
When we study in the classroom it clears our picture about the work, but it proves to be
useful or thoughtful when it is applied in practical field. Now the time has changed. Practical
knowledge for management student is must to qualify as a potential manager. It is for this reason
that summer training is prescribed as a part of syllabus for Masters of Business Administration.
The six weeks in Ashlars securities Pvt. Ltd. were exciting and hardworking. The project
report, which I present after completing my training, consists of “Topic”.

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STUDENT DECLARATION
This project has been undertaken as a partially fulfill of the requirement for the award of
the degree of Master of Business Administration of Mahamaya Technical University, Noida.
The project was executed during the summer break, after the second semester under the
supervision of Mr. Shwetank Mishra.
Further I declare that this project is my original work and the analysis and finding are for
academic purpose only. This project has not been presented in any seminar or submitted
elsewhere for the award of any Degree.
Satendra Arya

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TABLE OF CONTENTS
Serial
No.
Heading Page
No.
1
INTRODUCTION
ON LINE STOCK MARKET TRADING STOCK
EXCHANGE
Types of online stock traders:
( 1) Long-term traders – who hold their shares for one or more
years
(2) Medium-term traders – who hold their stock anywhere
from 1 month to six months.
(3) Short-term traders – who ordinarily hold stock for a week,
but this can be up to one month (
4) Day traders – who buy and sell stock in the same day.
Stock Charts-
9
2 INFORMATION ABOUT ORGANIZATION
COMPANY PROFILE
BOARD OF DIRECTORS
CORE MANAGEMENT TEAM
16

5. 5
3
PRODUCT AND SERVICE
DE-MAT:
Documents needed for opening Demate account with
HOW CAN ONE OPEN AN ACCOUNT IN DEMAT?
TRADING:
Trade in derivatives
Futures
Option
Equity & Derivatives
Commodity Trading
NCDEX
Mutual Funds and IPO's
19
4
EXECUTIVE SUMMARY
30
5 RESEARCH METHODOLOGY
Research Design
Methodology of the project starts with:
Used research
31
6
TYPES OF RESEARCH
34

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On the basis of theoretical study a research has many types. All of
these are distributed on the nature of research.
1. Descriptive and Analytical
2. Qualitative and Quantitative
3. Conceptual And Empirical
4. Applied And Fundamental
7 OBJECTIVE OF THE PROJECT 37
8 SCOPE OF PROJECT 38
9 DATA ANALYSIS
Primary Data
Secondary Data
Sample Size
Scheduling
Sampling units filling
Research Instrument
39
10 COMPARATIVE ANALYSIS 47

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KOTAK SECURITIES LIMITED
MOTILAL OSW AL SECURITIES LTD
HDFC SECURITIES LTD
11 AN OVERVIEW ON MUTUAL FUNDS
COMPANIES IN INDIA
50
12
QUESTIONNAIRE
DESIGN
73
13 RISK PROFILING QUESTIONNAIRE FOR
CUSTOMER
77
14 INTERPRETATION 86
15 FINDING 88
16 CONCLUSION 90

8. 8
17 LIMITATION OF STUDY 91
18 RECOMMENDATION 92
19 SUGGESTIONS 93
20 BIBILIOGRAPHY 94

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INTRODUCTION
MARKETA stock, also referred to as a share, is commonly a share of ownership in a
corporation. In British English, the
word stock has another completely different meaning in finance, referring to a bond. It can
also be used more widely to refer to all kinds of marketable securities. Where a share of
ownership is meant the word share is usually used in British English. History The first
company that issued shares is considered to be the Northern-European copper mining
enterprise Store Kopparberg, in the 13th century. The owners and financial backers of a
company may want additional capital to invest in new projects within the company. If they
were to sell the company it would represent a loss of control over the company. Alternatively,
by selling shares, they can sell part or all of the company to many part-owners. The purchase
of one share entitles the owner of that share to literally share in the ownership of the company,
including the right to a fraction of the assets of the company, a fraction of the decision-making
power, and potentially a fraction of the profits, which the company may issue as dividends.
However, the original owners of the company often still have control of the company, and can
use the money paid for the shares to grow the company. In the common case, where there are
thousands of shareholders, it is impractical to have all of them making the daily decisions
required in the running of accompany. Thus, the shareholders will use their shares as votes in
the election of members of the board of directors of the company. However, the choices are
usually nominated by insiders or the board of the directors themselves, whichever time has led
to most of the top executives being on each other’s boards. Each share constitutes one vote
(except in a co-operative society where every member gets one vote regardless of the number
of shares they hold). Thus, if one shareholder owns more than half the shares, they can out-
vote everyone else, and thus have control of the company. Shareholder rights Although
owning 51% of shares does mean that you own 51% of the company and that you have 51%
of the votes, the company is considered a legal person, thus it owns all its assets, (buildings,
equipment, materials etc) itself. A shareholder has no right to these without the company’s
permission, even if that shareholder owns almost all the shares.

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This is important in areas such as insurance, which must be in the name of the company not
the main shareholder. So as long as the shareholders agree that the management (agent) is
performing poorly they can elect a new board of directors which can then hire a new
management team.
Owning shares does not mean responsibility for liabilities. If a company goes broke and has to
default on loans, the shareholders are not liable in any way. However, all money obtained by
converting assets into cash will be used to repay loans, so that shareholders cannot receive any
money until creditors have been paid. Means of financing financing a company through the
sale of stock in a company is known as equity financing. Alternatively debt financing (for
example issuing bonds) can be done to avoid giving up shares of ownership of the company.
Trading Shares of stock are usually traded on a stock exchange, where people and
organizations may buy and sell shares in a wide range of companies. A given company will
usually only trade its shares in one market, and it is said to be quoted, or listed, on that stock
exchange. However, some large, multinational corporations are listed on more than one
exchange. They are referred to as inter-listed shares.
Buying there are various methods of buying and financing stocks. The most common means is
through a stock broker. Whether they are a full service or discount broker, they are all doing
one thing – arranging the transfer of stock from a seller to a buyer. Most of the trades are
actually done through brokers listed with a stock exchange such as the New York Stock
Exchange. There are many different stock brokers to choose from such as full service brokers
or discount brokers. The full service brokers usually charge more per trade, but give
investment advice or more personal service; the discount brokers offer little or no investment
advice but charge less for trades. Another type of broker would be a bank or credit union that
may have a deal set up with either full service or discount broker. There are other ways of
buying stock besides through a broker. If at least one share is owned, most companies will
allow the purchase of shares directly from the company through their investor’s relations
departments. However, the initial share of stock in the company will have to be obtained
through a regular stock broker. Another way to buy stock in companies is through Direct
Public Offerings which are usually sold by the company itself. A direct public offering is an
initial public offering accompany in which the stock is purchased directly from the company,

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usually without the aid of brokers. When it comes to financing a purchase of stocks there are
two ways: purchasing stock with money that is currently in the buyers ownership or by buying
stock on margin. Buying stock on margin means buying stock with money borrowed against
the stocks in the same account. These stocks, or collateral, guarantee that the buyer can repay
the loan; otherwise, the stockbroker has the right to sell the stocks (collateral) to repay the
borrowed money. He can sell if the share price drops below the margin requirement, at least
50 percent of the value of the stocks in the account. Buying on margin works the same way as
borrowing money to buy a car or a house using the car or house as collateral. Moreover,
borrowing is not free; the broker usually charges you 8-10 percent interest. Selling stock in a
company goes through many of the same procedures as buying stock. Generally, the investor
wants to buy low and sell high, if not in that order; however, this is not how it always ends up.
Sometimes, the investor will cut their losses and claim a loss. As with buying a stock, there is
a transaction fee for the broker’s efforts in arranging the transfer of stock from a seller to a
buyer. This fee can be high or low depending on if it is a full service or discount broker. After
the transaction has been made, the seller is then entitled to all of the money. An important part
of selling is keeping track of the earnings. It is important to remember that upon selling the
stock, in jurisdictions that have them, capital gains taxes will have to be paid on the additional
proceeds, if any, that are in excess of the cost basis.
Technology’s on Trading Stock trading has evolved tremendously. Since the very first Initial
Public Offering (IPO) in the 13th century, owning shares of a company has been a very
attractive incentive. Even though the origins of stock trading go back to the 13th century, the
market as we know it today did not catch on strongly until the late 1800s.Co-production
between technology and society has led the push for effective and efficient ways of trading.
Technology has allowed the stock market to grow tremendously, and all the while society has
encouraged the growth. Within seconds of an order for a stock, the transaction can now take
place. Most of the recent advancements with the trading have been due to the Internet. The
Internet has allowed online trading. In contrast to the past where only those who could afford
the expensive stock brokers, anyone who wishes to be active in the stock market can now do
so at a very low cost per transaction. Trading can even be done through Computer-Mediated
Communication (CMC) use of mobile devices such as hand computers and cellular phones.
These advances in technology have made day trading possible. The stock market has grown so

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that some argue that it represents a country economy. This growth has been enjoyed largely to
the credibility and reputation that the stock market has earned.
Types of shares there are several types of shares, including common stock, preferred stock,
treasury stock, and dual class shares. Preferred stock, sometimes called preference shares,
have priority over common stock in the distribution of dividends and assets, and sometime
have enhanced voting rights such as the ability to veto mergers or acquisitions or the right of
first refusal when new shareware issued (i.e. the holder of the preferred stock can buy as much
as they want before the stock is offered to others). A dual class equity structure has several
classes of shares (for example Class A, Class B, and Class C) each with its own advantages
and disadvantages. Treasury stocks are shares that have been bought back from the public.
Derivatives A stock option are the right (or obligation) to buy or sell stock in the future at
affixed price. Stock options are often part of the package of executive compensation offered to
key executives. Some companies extend stock options to all (or nearly all) of their employees.
This was especially true during the dot-com boom of the mid- to late- 1990s, in which the
major compensation of many employees was in the increase in value of the stock options they
held, rather than their wages or salary. Some employees at dot-com companies became
millionaires on their stock options. This is still a major method of compensation for CEOs.
The theory behind granting stock options to executives and employees of corporation is that,
since their financial fortunes are tied to the stock price of the company, they will be motivated
to increase the value of the stock over time. Primary market (IPO’s) in financial markets, an
initial public offering (IPO) is the first sale of company common shares to public investors.
The company will usually issue only primary shares, but may also sell secondary shares.
Typically, a company will hire an investment banker to underwrite the offering and a
corporate lawyer to assist in the drafting of the prospectus. The sale of stock is regulated by
authorities of financial supervision and where relevant by a stock exchange. It is usually a
requirement that disclosure of the financial situation and prospects of a company be made to
prospective investors. The Federal Securities and Exchange Commission (SEC) regulates the
securities markets of the United States and, by extension, the legal procedures governing
IPOs. The law governing IPOs in the United States includes primarily the Securities Act of
1933, the regulations issued by the SEC, and the various state "Blue Sky Laws”. Secondary

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market the secondary market (also called "aftermarket") is the financial market for trading of
securities that have already been issued in its initial private or public offering. Stock
exchanges are examples of secondary markets. Alternatively, secondary market can refer to
the market for any kind of used goods.
Investopedia explains Online Trading The use of online trades has increased the number of
discount brokerages because internet trading allows many brokers to further cut costs and part
of the savings can be passed on to customers in the form of lowercommissions.Another
benefit of online trading is the improvement in the speed of which transactions can be
executed and settled, because there is no need for paper-based documents to be copied, filed
and entered into an electronic format.

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ON LINE STOCK MARKET TRADING STOCK EXCHANGE
Stocks (Shares, equity) are traded in stock exchange. India has two big stock exchanges
(Bombay Stock Exchange - BSE and National Stock Exchange -NSE) and few small
exchanges like Raipur Stock Exchange etc. Investor can trade stocks in any of the stock
exchange in India.
Types of online stock traders
Basically there are four types of online stock traders:
( 1) Long-term traders – who hold their shares for one or more years
(2) Medium-term traders – who hold their stock anywhere from 1 month to six months.
(3) Short-term traders – who ordinarily hold stock for a week, but this can be up to one month
(4) Day traders – who buy and sell stock in the same day.

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Stock Charts->
If you are going to stand any chance of having a successful career as an online stock trader,
you’ll need to make sure that your software has the capability of producing stock charts. The most
common types of stock charts in use are: Line charts: This is simply a line connecting stock price
over a period of time. Bar charts: a little more complex in that the information not only consists of
stock price movements over a period of time, but will also include the opening, high, low and
closing price of the stock for one particular day, from which you can construct a bar chart.
Reference chart:
Which track both the stock price and trading volume, which is then used to plot where the
stock price should go? Candlestick charts: uses the same information that bar charts do, but
displays the information differently.

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INFORMATION ABOUT ORGANIZATION
COMPANY PROFILE
Ashlars India is lead and managed by a team of experienced professionals who have a deep and
penetrating industrial, financial and technical knowledge along with specialized skills, problems
solving and teamwork abilities. The recruits at Ashlars team have a strong academic background
and expertise, ability to furnish
To the needs of clients in an objective fashion.
Our Core management team is drawn from diverse specialists who continuously endeavor to
generate synergies through their strong leadership, decision – making and management skills.
They are a source of motivation to the entire group. We are known by our leaders, and boast of
strong management both in terms of knowledge and experience.

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BOARD OF DIRECTORS
Mr. Bharat Banal, Group CMD, one of the founders Directors of Ashlars Group. He is known
for his 17 years of vast experience and knowledge on Publication, Metal Trading & Capital
Market... He is one of the Key pillars of the Company who have the vision to create business of
excellence. He has been associated with the Company as a promoter. He is responsible for the
overall working of the Company and is instrumental in making strategic decisions.
Mr. Sushi Ballad is a Whole-time Director of the Company. He has more than 17 years of
experience in Capital Market and he is responsible for all the operations of the Company. Under
his leadership the company has spread its branches across North India. He is one of the
promoters of the company and is prominently known for his visionary leadership... With his
expertise and in-depth analysis of businesses, he has been instrumental in steering various
business action plans that has created core values of excellence.
Mr. Sunil Kumar, one of the strongest pillars of the Company, has 20 years of rich experience
in the Publication sector and Financial Market in India. He has been associated with the
Company as a Director since its inception. He is responsible for all the functional working of the
Company. Sunil is seen in most of the Investor Awareness Programmers and business
promotional activities.

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CORE MANAGEMENT TEAM
Mr. Raja banana (Head Research) MBA in Finance, heading the research team of the
company & having the rich experience of more than a decade in Equity and Derivatives research.
He is one of the well known Options analysts in India
Mr. Praveen Gupta (Head - Operations) has more than 18 Years of diversified experience in
Sales and Marketing, IT, Depository Operations, Back Office Operations, Finance and Accounts,
Taxation, System and Development, compliance and Risk Management of financial services. He
plays an important role in formulating and supervising the entire operations of the Group.
Mr. Manish Durbar (Head Leadership & Technology) Dynamic and resourceful IT
professional with over 10 years of diverse experience in strategic management, COE
development and operations. A go-getter with excellent scaling capability who effectively
worked with startups, know how to handle adversities and believe in change management. He is
responsible for Strategic Management, IT, and HR in the group. Prior to this he was a Director
with Technical Solutions Pvt. Ltd.

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PRODUCT AND SERVICE
DE-MAT:
The dematerialized form of shareholding and the depository mode of trade (scrip less trade) have
been in operation in developed financial markets for over 15 years. In India, the first depository
commenced operations a decade back and is relatively new.
The Indian Financial Markets is in need of both scrip-based trade, but the investing community,
which is used to scrip-based and scrip less trade, is bound to take some time to accept the latter.
The scrip less trading, till now a domain of the western world, institutional investors and GDR
holders is now mandatory even for small investors. All those who hold physical share certificates
have to get them dematerialized. If they do not, they will be forced to do so at the time of sale.
A process by which the physical certificates of an investor are taken back by the company /
registrar and actually destroyed and an equivalent number of securities are credited in the
electronic holdings of the investor.
Provides records update based on the transactions made by the clients.
Collects and credits the benefits and proceeds from sale to the clients’ account; and
Supplies periodical reports on the transactions and holding of the clients.

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Documents needed for opening Demate account with ASHLAR SECURITIES
List A: - Pan card (compulsory)
List B: - bank pass book (nationalized bank only permitted), bank letter in case of ASHLAR
SECURITIES bank account holder, pass port, electricity bill, telephone bill.
List C: - voter id / driving licensee
List D: - mobile bill/ LIC premium receipts
If customer not able to present any kind of documents from list B then he/she has to present
list C + list D (both of combination)
Following documents attached with Demate account form: -
1. Annexure form
2. Declaration form
3. Scheme form
4. Pan card
5. Resident proof from list B or list C + list D
6. Cheques of 1 Rs or 750 Rs

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HOW CAN ONE OPEN AN ACCOUNT IN DEMAT?
First an investor has to approach a DP and fill up an account opening form. The account opening
form must be supported by copies of any one of the approved documents to serve as proof of
identity (POI) and proof of address (POA) as specified by SEBI. Besides, production of PAN
card in original at the time of opening of account has been made mandatory effective from April
01, 2006
All applicants should carry original documents for verification by an authorized official of the
depository participant, under his signature.
Further, the investor has to sign an agreement with DP in a depository prescribed standard
format, which details rights and duties of investor and DP. DP should provide the investor with a
copy of the agreement and schedule of charges for their future reference. The DP will open the
account in the system and give an account number, which is also called BO ID (Beneficiary
Owner Identification number).
The DP may revise the charges by giving 30 days notice in advance.
SEBI has rationalised the cost structure for dematerialisation by removing account opening
charges, transaction charges for credit of securities, and custody charges vide circular dated
January 28, 2005.
Further, SEBI has vide circular dated November 09, 2005 advised that with effect from January
09, 2006, no charges shall be levied by a depository on DP and consequently, by a DP on a
Beneficiary Owner (BO) when a BO transfers all the securities lying in his account to another
branch of the same DP or to another DP of the same depository or another depository, provided
the BO Account/s at transferee DP and at transferor DP are one and the same, i.e. identical in all
respects. In case the BO Account at transferor DP is a joint account, the BO Account at
transferee DP should also be a joint account in the same sequence of ownership.
Demat Services ASHLAR SECURITIES Bank Demat Services boasts of an ever-growing customer base
of over 11.5 laces account holders. In our continuous endeavor to offer best of the class services to our
customers we offer the following features:

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E-Instructions: You can transfer securities 24 hours a day, 7 days a week through Internet & Interactive
Voice Response (IVR) at a lower cost. Now with "Speak to transfer", you can also transfer or pledge
instructions through our customer care officer.
Consolidation Demat Account: Dematerialize your physical shares in various holding patterns and
consolidate all such scattered holdings into your primary demat account at reduced cost.
Digitally Signed Statement: Receive your account statement and bill by email.
Corporate Benefit Tracking: Track your dividend, interest, bonus through your account statement.
Mobile Request: Access your demat account by sending SMS to enquire about Holdings, Transactions,
Bill & ISIN details
.
Mobile Alerts: Receive SMS alerts for all debits/credits as well as for any request which cannot be
processed.
• Dedicated customer care executives specially trained at our call centre, to handle all your queries.
• Countrywide network of over 235 branches, you are never far from an ASHLAR SECURITIES
Bank Demat Services outlet.

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TRADING:
Next function activates when an investor buys or sells in the market.
Buying:
1. An investor gets order executed and makes payment to the broker.
2. Investor instructs his Depository Participant to expect credit on settlement day. Broker
instructs his DP to debit his Clearing Member account on settlement day.
3. Before settlement day Broker makes payment to clearinghouse through Clearing Bank.
4. On settlement day clearing house releases shares to broker’s Clearing Member account which
is then transferred to investors account through NSDL (National Securities Depository Limited).
Investor gets credit in his account.
SELLING:
1. An investor gets order executed.
2. Investor instructs his Depository Participant to debit his account with immediate effect. The
shares move from investors account to Brokers Clearing Member account via NSDL. A
Broker clearing member accounts is credited.
3. Before settlement day broker transfers shares from his clearing member account to
Clearinghouse via NSDL. His account is debited.
4. On settlement day Broker receives payment from clearing house which he passes on
Ashlars securities Pvt. Ltd. is a truly online share-trading site. This means that from the time you
punch in a buy or sell trade on your computer to the final settlement in your account, everything
happens completely online. The 3-in-1 e-invest account integrates your brokerage, bank and one
or more depository accounts to make sure that you can do the otherwise cumbersome share
trading from the comfort of your home or office, at absolutely any time of the day…or night.

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TRADE IN DERIVATIVES:
FUTURES
1. Through ASHLAR SECURITIES PVT. LTD., you can now trade in index and stock
futures on the NSE. In futures trading, you take buy/sell positions in index or stock(s)
contracts having a longer contract period of up to 3 months.
2. Trading in FUTURES is simple! If, during the course of the contract life, the price moves
in your favor (i.e. rises in case you have a buy position or falls in case you have a sell
position), you make a profit.
3. Presently only selected stocks, which meet the criteria on liquidity and volume, have
been enabled for futures trading.
OPTIONS
1. An option is a contract, which gives the buyer the right to buy or sell shares at a specific
price, on or before a specific date. For this, the buyer has to pay to the seller some money,
which is called premium. There is no obligation on the buyer to complete the transaction
if the price is not favorable to him.
2. To take the buy/sell position on index/stock options, you have to place certain % of order
value as margin. With options trading, you can leverage on your trading limit by taking
buy/sell positions much more than what you could have taken in cash segment.
3. The Buyer of a Call Option has the Right but not the Obligation to Purchase the
Underlying Asset at the specified strike price by paying a premium whereas the Seller of
the Call has the obligation of selling the Underlying Asset at the specified Strike price.
4. The Buyer of a Put Option has the Right but not the Obligation to Sell the Underlying
Asset at the specified strike price by paying a premium whereas the Seller of the Put has
the obligation of buying the Underlying Asset at the specified Strike price.
By paying lesser amount of premium, you can create positions under OPTIONS and take
advantage of more trading opportunities

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IPOs and Bonds Online:
You could also invest in Initial Public Offers (IPOs) and Bonds online without going through the
hassles of filling ANY application form! Paperwork.
Get in-depth analyses of new IPOs issues (Initial Public Offerings), which are about to hit the
market and analysis on these. IPO calendar, recent IPO listings, prospectus/offer documents, and
IPO analysis are few of the features, which help you, keep on top of the IPO markets.
Schemes offered for opening Demate account
ASHLAR SECURITIES PVT. LTD. allows 3 in I account scheme for opening Demate account.
In which
Equity & Derivatives
Ashlars is the member of NSE and BSE in Capital Market & Derivative Segment providing
their clients first class service. Our success in this business is driven by our keen
understanding of the business and ability to provide clients with solutions appropriate to fit
their needs. We Ashlars are the most competitive company in the field of Stock Equities and
Derivatives.
We are a full service brokers that are committed in providing outstanding service while
offering, the investor an array of investment products to meet their needs. Our advisors team
comprises of expert, skilful, determined, energetic and passionate people who have extensive
experience in the field of Capital Market. Our stockbrokers provide the clients the advice and
support they need to manage their investments.
Ashlars help the future investors to trade a broad market by making one trading decision
rather than making many decisions involved with investing in numerous individual stocks.
The overwhelming response of our clients has encouraged us to set new benchmarks in the

26. 26
industry by providing better quality services.
Ashlars have an on-going relationship with institutional and other clients which includes
identifying clients investment requirements, identifying suitable relevant investment
opportunities, keeping clients informed of company and market developments, maintaining a
constant flow of information to our clients; and transacting buy and sell orders effectively and
professionally.

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Commodity Trading
With the world's progressive shift toward a market economy and globalization, the Commodity
Futures market is playing an increasingly important role in forming prices and hedging risk.
Ashlars are a reputed name in the field of commodity trading. Ashlars are a member of both the
leading commodity exchanges of India, MCX and NCDEX.
Ashlars gives certain benefits to their clients such as: fast and accurate order execution, instant
access to information regarding their account, personalized attention for large and small
investors, and the final decision on when and how to invest is always the client's choice.
Ashlars also equip you with reliable research, based on technical and fundamental study of all
major-commodities.
The future for commodity market is bright. It is noteworthy that the Commodity and Equity
markets have been moving in tandem, bucking the global market trend.

28. 28
NCDEX
• Agro Products : Barley, Cashew, Castor Seed, China, Chili, Coffee-Arabica, Coffee-
Robusta Cherry AB, Cotton Seed Oilcake, Crude Palm Oil, Coriander, Expeller
Mustard Oil, Groundnut (in shell), Groundnut Expeller Oil, Guar Gum, Guar Seeds,
Guru, Indian Parboiled Rice, Indian Pusan Basmati Rice, Indian Raw Rice, Indian
Traditional Basmati Rice, Indian 28.5 mm Cotton, Indian 31 mm Cotton, Jeer, Jute
Sacking Bags, Major Grain Bold, Medium Staple Cotton, Menthe Oil, Mulberry Green
Cocoons, Mulberry Raw Silk, Rapeseed - Mustard Seed, Pepper, Potato, Raw Jute,
Rapeseed - Mustard Seed Oilcake, RBD Palmolein, Refined Soy Oil, Rubber, Sesame
Seeds, Shankar Kapuas, Soy Bean, Sugar, Turn, Turmeric, Ural Desk, V -797 Kapuas,
Wheat, Yellow Peas, Yellow Red Maize, Yellow Soybean Meal
• Precious Metals : Gold, Gold (100 gems), Silver, Silver (5kg)
• Base Metals : Electrolytic Copper Cathode, Aluminum Ingot, Nickel Cathode, Zinc
Ingot
• Ferrous Metals : Mild Steel Ingots, Sponge Iron
• Energy Products : Brent Crude Oil, Furnace Oil, Light Sweet Crude Oil, Thermal
Coal
• Polymers : Linear Low Density Polyethylene, Polypropylene, Polyvinyl Chloride
• Carbon Credits

29. 29
Mutual Funds and IPO's
Mutual Funds and IPO’s can be an excellent option if you’re looking for a diversified
investment portfolio which offers liquidity and transparency. Mutual Funds & IPO’S are one
of the most suitable investments for the common man as they offers an opportunity to invest
in a diversified, professionally managed basket of securities at a relatively low cost. Recent
trends in mutual fund flows suggest that the Indian investor is regaining his appetite for
equities. Use Mutual Funds & IPO’S to plan your financial future.
Currently the investor have been risk-averse and therefore park most of their saving in Fixed
Deposits and other saving Accounts, though the yield from such investment avenues is very
low. However, the recent trend has been such that more people have been attracted towards
investment in the Mutual Funds & IPO’s. Ashlars provide complete transaction support to
our associates and their clients for investments in primary markets through Mutual funds &
IPO’s.
Ashlars offers personalized services for investments (including mutual funds of all types:
Equity funds, Growth and Value Funds, Large- Cap and Small-Cap Funds, Bond Fund ,
Foreign Stocks Funds, Money Market Funds, Sector Funds,& Asset Allocation Funds) &
IPO’s.

30. 30
EXECUTIVE SUMMARY
There is growing competition between brokerage firms in post reform India. For investor it is
always difficult to decide which brokerage firm to choose. Since this industry is growing
having growth rate that attract me for doing my summer internship in this field that can gather
more and more knowledge about the share market. It was the great experience in that field and
I am also very thankful to the Ashlar securities ltd for giving me this opportunity to complete
my project .Research was carried out to find that which brokerage house, people prefer and to
figure out what people want while investing in stock market. This study suggests that people
are reluctant while investing in stock and commodity market due to lack of knowledge. Main
purpose of investment is returns and liquidity, commodity market is less preferred by
investors due to lack of awareness. The major findings of this study are that the people are
interested to invest in stock market but they have lack of knowledge. Through this report we
were also able to understand, what are our Company’s strong and weak points, on the basis of
which we come to know what can be the basis of pitching to a potential client.

31. 31
RESEARCH METHODOLOGY
Research Design
Research Design is the arrangement of conditions for collection & analysis of data. Research
Methodology concerning a research problem or study provide answer various questions like;
why a research study has been undertaken, how the research problem has been defined, what
data have been collected and what particular method has been adopted to collect the data, what
technique has been used for analyzing the data and a host of similar other questions Though there
are more than one alternative approaches available to the researcher, but this not enough to make
the task of selecting the suitable research design simpler. Like the so-called suitable research
design may require some in between approach. The objective of study being the main
determinant of the validity and reliability of the method adopted the degree of usefulness of the
scientific method. Since there are many aspects of research methodology, in line of action has to
be chosen from variety of alternatives, so that individual choice of suitable method is further
complicated and make a viable whole. The choice of suitable method is further complicated by
the possibility of many permutations and combinations. The fair selection can be arrived at
through the objective assessment and of course comparison of various alternatives. The finally
selected line of action must ensure that this is indeed best one as against those rejected by the
researcher. In addition, the circumstances and problems also having a bearing in the choice. To
count a fem, limitations could be imposed in the sense of funds available, time and urgency in
conducting the research. So the final choice must be based on assessment of its advantage and
disadvantages when weighted against affecting factors. Research methodology can be said to
have four major components namely-Research design, Sample design, Data collection procedure
and methods of analyzing and reporting the findings.

32. 32
Methodology of the project starts with:
• In the first phase we are trained and they teach us different things about market.
• After that they conduct a mock viva, in this they ask about the real life problem faced by the
customers.
• They provide leads and after that we make calls.
• Then after that we have to provide details of product and convince them
• Then we have to visit them and get the formed filled from them.
• Maintain dairy of clients and contacting them at regular basis.
• The next part knows the pattern of the banking sectors scripts. How they move with the
correspondence to the market movement and also the economy.
• Get the knowledge of technical as well as fundamental methods.
• Observe the patterns of the scripts.

33. 33
Used research
Along with it a brief introduction to India’s largest financial intermediary, India Ashlar securities
ltd Ltd has been given and it is shown that what are Demit a/c, online trading awareness and how
they work.

34. 34
TYPES OF RESEARCH
On the basis of theoretical study a research has many types. All of these are distributed on the
nature of research.
1. Descriptive and Analytical
2. Qualitative and Quantitative
3. Exploratory Research
The main objective of this project is concerned with getting the opinion of people regarding
demat account, and to create awareness of on line trading. I had tried to explore the general
opinion about the equity market and services provided by Ashlar Securities ltd .It also covers
why/ why not investors are availing the services of financial advisors.

35. 35
Descriptive Research
Descriptive research includes surveys and fact finding enquires of different kinds. The major
purpose of descriptive research is description of the state of affairs as it exists at present.
Researcher has no control over the variables of this type of research. Qualitative Research: - In
our research we need comparison between different stock brokers. So this based on all
qualitative data. In short, Qualitative research is especially important in the behavioral sciences
where the aim is to discover the underline motives of human behavior. Through such research we
can analyses various factors which motivate to people to behave in a particular manner or which
make people like or dislike particular thing.

36. 36
Quantitative research
Quantitative research is based on the measurement of quantity or amount. It inapplicable to
phenomena that can be expressed in terms of quantity. So we cause it in our research for
collection of althea numerical data. Scope of the study: The research was carried out in Noida
city only. I have visited people randomly nearby my locality, different shopping malls, small
retailers etc. SOURES OF DATA COLLECTION. While deciding about the method of data
collection to be used for the study the researcher should keep to types of data.

37. 37
OBJECTIVE OF THE PROJECT
• We can summarize of our learning experience as how to behave in corporate world.
• How to work under pressure
• How to handle team.
• How to get worked done from team.
• To maximize the market share of the organization and how to interact with the customer
it is known.
• What is the working process of organization?
• How to fight with competitors.
• How to find out the weaknesses of competitors.
• How to convert competitor’s client in our organization client.
• How to analyze the need of client.
• How to satisfy the need of client.

38. 38
SCOPE OF PROJECT
• To improve analytical thinking and ability of decision-making.
• To gain knowledge of negotiation skills.
• To comparative analysis of Ashlars securities stand different stock brokers. I would like to
tell that now a day on line trading is a booming field for investor because they can
generate more returns as compared to other fields. I got golden experience regarding on
line trading when I went to market for survey. Because I met no of person for knowing
awareness of on line trading, Dmat account, and comparative analysis between different
stock brokers. This project will help for those who do not have the knowledge about the
trading and services offered by the different broker company. It will also help for the
people who are interested in the trading and in share market. This will also helpful for the
company IIFL because it is containing the cooperative analysis of the different broker
company, it also contains the strong and weak points of IIFL. By that way they can
remove their weaknesses and can add more and more costumers in their series. Because
people are facing a lot of problem regarding online trading. Hence this project has
multidimensional scope.

39. 39
DATA ANALYSIS
Primary Data
The Primary Data Is Collected Using Sampling Method and By Survey Using Questionnaire
Secondary Data
Secondary data is collected from the books, journals, related to training & development.
After a thorugh study and analysis of the questionnaires of my consumer survey.
I have come across some important and useful findings. Theses findings have helped me in a
great way to come to the conclusion part of my project work.

40. 40
The following are the findings of my consumer survey in Noida CP:
Consumer Survey Result: Total Respondents-- 120
Age bracket:
Above the age 25 and below 60 though most of the respondents are above the age 35 years of
age Out of the total respondents only 12% are female. Working individuals who are below the
age 30 have little a bit idea about the mutual fund. They have heard about MF but they do not
know anything about the mutual fund.
Occupation:
Business man: Service man: Professional: Others:
27 53 28 12
Monthly income bracket:
Below 15000 15000 to 20000 20000 to 30000 30000 and above
18 45 47 10

41. 41
• % of savings— average savings 35% to 40%
• Do they invest or not? --- Most of the service men think bank deposits as investments.
Businessmen have rather more knowledge about MF.
Place of their investment:
Banks Insurance Share market Others
76 45 19 18
Investment objective:
Return Risk hedging Tax benefits Other reasons
74 16 48 4
Influencer in investment decision:
Relatives and
friends
Family members Advisors/ experts Self
28 16 65 37

42. 42
• Reasons of not investing—not have proper knowledge about MF. As this is a new
concept in India they fear investing in MF esp. after the UTI overhaul.
Source of knowing Mutual Funds:
Ads &
newspapers
Friends & relatives Agents and experts Other source
37 16 43 27
Awareness about Mutual Funds:
Yes No
48 72
• Perception/concept about Mutual Funds--Very few have Clear cut idea about the Mutual
funds.
• Recall of any Mutual fund company--- UTI, SBI, Pru-ICICI, Reliance.
• Want to invest in Mutual Funds?
Yes -44 No -76

43. 43
Reasons of investing in Mutual Funds:
Good return Safety and security Awareness Others
24 11 - 17
Reasons of not investing in Mutual Funds:
Risky affair Do not know about
MF
Not so popular
investment vehicle
Others
69 37 74 15

44. 44
Sample Size
This consisted questionnaire and interaction from various people. A focus group study will be
conducted to design the customer survey questionnaire with a sample size of 120 Respondents.
Data Secondary data includes information regarding present market scenario, information
regarding mutual funds and competitors are collected by internet, magazines and news papers
and books. Survey Method: - Survey refers to the method of securing information concerning
phenomena under study formal or selected number of respondents of the concerned area. In a
survey the investigator examines those phenomena which exist in the universe independent of
his action.

45. 45
Scheduling
In this method the enumerators along with schedules, go to respondents, put to them the
questions from the Performa in the order the questions are listed and recorded the replies in the
space meant for the same in the Performa. In present report Scheduling Method is used.
SAMPLE DESIGN“A sample design is a definite plan for obtaining a sample from a given
population. It refers to the technique or the procedure the researcher would adopt in selecting
item for the sample “Generally Sample designs are two types
1. PROBABILITY RESEARCH DESIGN.
2. NON PROBABILITY RESEARCHDESIGN
We used the probability research design.

46. 46
SAMPLING UNITS FILLING
The sample is selected in a random way, irrespective of them being investor or not or availing
the services or not. It was collected through mails and personal visits to the known persons, by
formal and informal talks and through up the questionnaire prepared. SIZE OF SAMPLE “This
refers to the number of items to be selected from the universe to constitute asample”The sample
size in this project is 100.
Data has been presented with the help of pie charts. Limitations:-The various Limitations are:-- •
Lack of awareness of Stock market :-- Since the area is not known before it takes lot of time in
convincing people to start investing in shares primarily in IPO’s. • Mostly people comfortable
with traditional brokers:- As people are doing trading from there respective brokers , they are
quite comfortable to trade via phone. • Lack of Techno Savy people and poor internet
penetration:- Since most of the people are quite experienced and also they are not techno. savy
also internet penetration is poor in India. • Some respondents are unwilling to talk:- Some
respondents either do not have time or willing does not respond as they are quite annoyed with
the phone call.
Research Instrument
An objective style of questionnaire is used to collect the data.

47. 47
COMPARATIVE ANALYSIS
KOTAK SECURITIES LIMITED (kotakstreet.com):Kotak Securities Ltd., a strategic joint
venture between Kotak Mahindra Bank and Goldman Sachs (holding 25% - one of the world's
leading investment banks and brokerage firms) is India's leading stock broking.
Kotak Securities Ltd is also a depository participant with National Securities Depository
Limited (NSDL) and Central Depository Services Limited (CDSL) providing dual benefit
services wherein the investors can use the brokerage services of the company for executing the
transactions and the depository services for settling them. The company has 42 branches
servicing around 1, 00,000 customers. Kotakstreet.com the online division of Kotak Securities
Limited offers Internet Broking services and also online IPO and Mutual Fund Investments.
India Bulls:India bulls are India's leading retail financial services company with 77 locations
spread across 64 cities. Its size and strong balance sheet allows providing varied products and
services at very attractive prices, our over 750 Client Relationship Managers are dedicated to
serving your unique needs

48. 48
.MOTILAL OSW AL SECURITIES LTD. (Most):One of the top-3 stock-broking houses in
India, with a dominant position in both institutional and retail broking, most is amongst the best-
capitalized firms in the broking industry in terms of net worth. Most was founded in 1987 as a
small sub-broking unit, with just two people running the show.
Focus on customer-first-attitude, ethical and transparent business practices, respect for
professionalism, research-based value investing and implementation of cutting-edge technology
have enabled it to blossom into a thousand-member team.

49. 49
HDFC SECURITIES LTD (HDFCsec):
HDFCsec is a brand brought to you by HDFC Securities Ltd, which has been promoted by the
HDFC Bank & HDFC with the objective of providing the diverse customer base of the HDFC
Group and other investors a capability to transact in the Stock Exchanges & other financial
market transactions. The services comprise online buying and selling of equity shares on the
National Stock Exchange (NSE). Buying and selling of select corporate debt and government
securities on the NSE would be introduced in a subsequent phase. In a few months, they will
also start offering the following online trading services on the BSE and NSE:
• Buying and selling of shares on the BSE
• Arbitrage between NSE & BSE
• Trading in Derivatives on the NSE
• Margin trading products.
They are also planning to include buying and selling of Mutual Funds, IPQ subscriptions, right
issues, purchase of Insurance policies and asset financing.

50. 50
AN OVERVIEW ON MUTUAL FUNDS
COMPANIES IN INDIA
ABN AMRO Mutual Fund:
ABN AMRO mutual fund is promoted by the ABN AMRO banking group, one of
the banking giants in the world with an asset base of over $500 billion. ABN
AMRO Asset Management, a subsidiary of ABN AMRO, manages the investment
management business of the group.
ABN AMRO Asset Management is one of the world's leading asset management
companies with more than 70 years of experience in managing money for
individual customers and institutional clients.
ABN AMRO Asset Management (India) Limited is the AMC to the ABN AMRO
mutual fund. ABN AMRO Bank NV holds 75 per cent stake in the AMC. As of
Aug 2006, the fund has assets of over Rs.4,176 crore under management.

51. 51
Birla Sun Life Mutual Fund:
Birla Sunlife Mutual Fund is one of India's leading mutual funds with assets of
over Rs.17,098 crore under management as of Aug 2006. Birla Sun Life Asset
Management Company Limited, the investment manager of Birla Sunlife Mutual
Fund, is a joint venture between the Aditya Birla Group and Sun Life Financial
Services, leading international financial services organization.

52. 52
Baroda Pioneer Mutual Finds:
Baroda Pioneer Mutual Fund is presently under the management of Baroda Pioneer
Asset Management Company Limited (its AMC). The AMC was set up in the year
1995, as wholly owned subsidiary of Bank of Baroda. The main aim behind the
establishment of the company was to manage the assets of Baroda Pioneer Mutual
Fund. On 5th October 2007, Bank of Baroda became party to an agreement with
Pioneer Investments (Pioneer Global Asset Management SpA), a global asset
manager

53. 53
HDFC Mutual Fund:
HDFC Mutual Fund has been one of the best performing mutual funds in the last
few years. HDFC Asset Management Company Limited (AMC) functions as an
Asset Management Company for the HDFC Mutual Fund.
AMC is a joint venture between housing finance giant HDFC and British
investment firm Standard Life Investments Limited. It conducts the operations of
the Mutual Fund and manages assets of the schemes, including the schemes
launched from time to time. As of Aug 2006, the fund has assets of Rs.25,892
crores under management.

54. 54
HSBC Mutual Fund:
HSBC is one of the world's leading banking giants and boasts of a 140-year history
in banking services. HSBC operates in more than 70 countries across the globe and
has assets of over $1.2 trillion on the consolidated group balance sheet. The
investment banking and fund management businesses of the group is handled by
HSBC Investments.
HSBC Asset Management India Private Limited acts as the Asset Management
Company to the HSBC Mutual Fund. HSBC Securities and Capital Markets India
Private Limited, an affiliate of the HSBC group, is the sponsor of the fund and
owns 75 percent stake in the AMC. The AMC is headed by its chairman Niall S
Booker, who is also the head of HSBC Bank in India. The operations of the AMC
are headed by Sanjay Prakash, director and CEO. As of Aug 2006, the fund has
assets of over Rs.10,684 crore under management.

55. 55
ICICI Prudential Mutual Fund:
Prudential ICICI Mutual Fund is the largest private sector mutual fund in India
with assets of over Rs.34,119 crore under management as of Aug 2006. The asset
management company, Prudential ICICI Asset Management Company Limited, is
a joint venture between Prudential Plc, Europe's leading insurance company and
ICICI Bank, India's premier financial institution. Prudential Plc holds 55 per cent
of the asset management company and the balance by ICICI Bank. In a span of just
over six years, Prudential ICICI Asset Management Company has emerged as one
of the largest asset management companies in the country.

56. 56
State Bank of India Mutual Fund:
SBI Mutual Fund, India's largest bank sponsored mutual fund, is a joint venture
between the State Bank of India and Societe Generale Asset Management, one of
the world's top-notch fund management companies. Over the years, SBI Mutual
Fund has carved a niche for itself through prudent investment decisions and
consistent wealth creation. Since its inception, SBI Funds Management Private
Ltd. has launched thirty-two schemes and successfully redeemed fifteen of them.
Throughout this journey, SBI Mutual Fund has profusely rewarded the 20,00,000
investors who have reposed their faith in it. Today, the SBI fund boasts of an
expertise of managing assets over Rs. 13,000 crores and has a diverse profile of
investors actively parking their investments across 28 active schemes. A vast
network of 82 collection branches, 26 investor service centres, 21 investor service
desks and 21 district organizers helps the SBI Mutual Fund to reach out to their
investors.

57. 57
ING Vysya Mutual Fund:
ING Vysya mutual fund benefits from the vast international experience and
professional expertise of its promoters the ING Group, Dutch insurance and
banking giant. ING, one of the largest financial services groups globally, took over
the former Vysya Bank in India to form ING Vysya Bank. ING Investment
Management (India) Private Limited is the AMC for the mutual fund with the
sponsor of the fund holding a majority stake in the company. ING Vysya mutual
fund strives to provide investors with the most practical and secure investment
opportunities to invest their valuable savings.

58. 58
Sahara Mutual Fund:
Sahara Mutual Fund is sponsored by the Sahara India Financial Corporation
Limited (SIFCL), the flagship company of Sahara India Group. Incorporated in
1987, SIFCL is the First Residuary Non-Banking Company (RNBC) in India that
has been granted certificate of registration by RBI and is a leading public deposit
mobilization company in the Private sector.
Sahara Asset Management Company Private Limited, the AMC of Sahara Mutual
Fund, was incorporated on August 31, 1995..

59. 59
Tata Mutual Fund:
Tata mutual fund, set up in 1995, is one of the leading private sector funds in the
country and is promoted by the Tata group. The sponsors of the fund are Tata Sons
Limited and Tata Investment Corporation Limited.
Tata Asset Management Limited is the investment manager of the mutual fund and
has F K Karavana of Tata Sons as its chairman. The management of the AMC is
headed by Ved Prakash Chaturvedi, managing director. Tata Sons holds a majority
stake in the AMC with the balance being held by Tata Investment Corporation.
Tata Mutual Fund offers a wide range of investment products for institutional and
individual investors and as of August 31, 2006, has assets of Rs. 12562.65 crores
under management.

60. 60
Kotak Mahindra Mutual Fund:
Kotak Mahindra mutual fund is one of the leading mutual funds in the country with
assets of over Rs.12,530 crore under management as of Aug 2006. The fund is
promoted by Kotak Mahindra Bank, one of India's leading financial institutions
that offer financial solutions ranging from commercial banking, stock broking, life
insurance and investment banking.
Kotak Mahindra mutual fund launched its schemes in December 1998 and today
manages assets of 4,34,504 investors in various schemes. Kotak Mahindra mutual
fund was the first fund house in the country to launch a dedicated gilt scheme
investing only in government securities.

61. 61
Unit Trust of India Mutual Fund:
The setting up of the Unit Trust of India (UTI) in 1963 heralded the birth of the
Indian mutual fund industry. In 1964, UTI mutual fund launched its flagship
scheme US-64 and went on to become a generic term for the mutual fund sector till
the government allowed public sector banks to start mutual funds in 1987. The
fund's sponsors are public sector financial giants like Life Insurance Corporation,
SBI, Bank of Baroda and Punjab National Bank. The sponsors hold equal stakes in
the asset management company, UTI Asset Management Company Private
Limited. UTI Mutual Fund remains the largest fund in the country with assets of
over Rs.35,028 crore under management as of Aug 2006.

62. 62
Standard Chartered Mutual Fund:
Standard Chartered mutual fund is promoted by banking giant Standard Chartered
and exclusively focuses on debt schemes. The fund started as ANZ Grindlays
Mutual Fund and was later renamed as Standard Chartered Mutual Fund after the
takeover of Grindlays Bank by Standard Chartered.
Standard Chartered Bank is a truly global bank with employees representing 80
nationalities. The bank has a strong brand presence in India and is well entrenched
in developing markets of Asia Pacific region.
The sponsor of the fund is Standard Chartered Bank. The AMC of the fund is
Standard Chartered Asset Management Company Private Limited. The sponsor
holds a 75 per cent stake in the company and the balance is held by Atul Choksey
of Apcotex. As of Aug 2006, the fund has assets of over Rs.15,551 crore under
management.

63. 63
Franklin Templeton India Mutual Fund:
Franklin Templeton Investments, global investment management major, started
their India operations in 1996 as Templeton Asset Management India Pvt. Limited.
It flagged off the mutual fund business with the launch of Templeton India Growth
Fund in September 1996. Over the years, Franklin Templeton has emerged as one
of the largest and renowned mutual funds in the country. Franklin Templeton has
over Rs.24,198 crore under management as of Aug 2006.

64. 64
Morgan Stanley Mutual Fund India: When
the Indian mutual fund sector was opened up for foreign investment in 1993,
Morgan Stanley became the first international fund manager to enter India with a
domestic mutual fund. One of the largest investment banks and fund managers in
the world, Morgan Stanley operates in 28 countries and has $576 billion in assets
under management globally.
Morgan Stanley boasts of a rich expertise of investing in Indian markets. The firm
has been managing offshore India specific funds from 1989. The India Magnum
Fund (traded on the Dublin Stock Exchange) and the India Investment Fund
(traded on the New York Stock Exchange) are the major offshore India funds
managed by MSIM. Morgan Stanley Investment Management India Private
Limited is the AMC for the fund. The fund management is headed by Sridhar
Sivaram, a director on the board of the AMC. As of Aug 2006, the fund has assets
of over Rs.2,688 crore under management.

65. 65
Escorts Mutual Fund:
Escorts Mutual Fund is promoted by the business conglomerate Escorts group.
Escorts Asset Management Limited acts as the AMC to the mutual fund. Escorts
Mutual Fund usually offers open ended schemes and the fund category is Equity-
balanced fund. The fund is a member of the Escort Group of Companies, which
deals with a number of high growth industries like construction and material
handling equipment, farm machinery, two wheelers, auto ancillary products and
financial Services.
Balanced Fund, Growth Plan and Floating Rate Fund are some popular open ended
plans of Escorts Mutual Fund. Balanced Fund aims to generate long term capital
appreciation and current income from a well diversified portfolio of equity shares
and fixed income securities. Floats Rates objective is to make regular income
through investment in a portfolio comprising substantially of Floating Rate Debt
Securities. Growth Plan generates capital appreciation by investing mainly in a
well diversified portfolio of equity shares with growth potential.

66. 66
Alliance Capital Mutual Fund:
Alliance Capital Mutual Fund was setup on December 30, 1994 with Alliance
Capital Management Corp. of Delaware (USA) as sponsored. The Trustee is
ACAM Trust Company Pvt. Ltd. and AMC, the Alliance Capital Asset
Management India (Pvt) Ltd. with the corporate office in Mumbai.

67. 67
Benchmark Mutual Fund:
Benchmark Mutual Fund offers low cost innovative products which can bring good
returns at acceptable levels of risk. Quantitative techniques of investing are
employed for finding appropriate places for parking the funds. The techniques used
involve gathering large amounts of financial information analyzing and
transforming it to set a model of investing. With these quantitative techniques, best
can be hoped out of investment.

68. 68
Canbank Mutual Fund:
Canara Bank made its foray into the mutual fund sector by establishing the mutual
fund arm Canbank Mutual Fund in December, 1987. Canara Bank, one of the
largest public sector banks in the country, is also the sponsor of the fund.
Canbank Investment Management Services Limited, a wholly owned subsidiary of
the bank, functions as the AMC to the fund. The operations of the AMC are headed
by N R Ramanujam, managing director. As of Aug 2006, the fund has assets of
over Rs.3,246 crore under management.

69. 69
LIC Mutual Fund
Promoted by India's largest life insurer, Life Insurance Corporation of India, LIC
mutual fund was launched on June 19, 1989. As of Aug 2006, the fund has assets
of close to Rs.10,703 crore under management. The fund is sponsored by Life
Insurance Corporation of India. The investment manager for the mutual fund,
Jeevan Bima Sahayog Asset Management Company Limited, was formed on April
20, 1994 in compliance with the Securities and Exchange Board of India (Mutual
Funds) Regulations, 1993. The operations of the company are headed by M. S.
Suryanarayana, chief executive officer.

70. 70
DBS Chola Mutual Fund:
Effective from June, 2006, the Chola mutual fund has been named DBS Chola
Mutual Fund following the conversion of the fund's sponsor Cholamandalam
Investment and Finance Limited into Cholamandalam DBS Finance Limited, a
joint venture of the Murugappa group with DBS Bank of Singapore.
DBS is the largest bank in Singapore and the fifth largest banking group in Hong
Kong with total assets of S$175.5 billion. The bank has a strong presence in
consumer banking, treasury and markets, asset management, securities brokerage,
equity and debt fund raising.
As of Aug 2006, the fund has assets of over Rs.2,293 crore under management.

71. 71
Reliance Mutual Fund:
Reliance mutual fund, promoted by the Anil Dhirubhai Ambani (ADAG) group, is
one of the fastest growing mutual funds in India having doubled its assets over the
last one year. In March, 2006, the Reliance mutual fund emerged as the largest
private sector fund house in the country, overtaking Prudential ICICI which has
been holding that position for many years.

72. Total Market Share of Mutual Fund Companies:Total Market Share of Mutual Fund Companies:
72

73. 73
QUESTIONNAIRE DESIGN
OCCUPATION/DESIGNATION
…………………………………………………………………
EMPLOYER
…………………………………………………………………
SEX:- MALE FEMALE
…………………………………………………………………
Email ID:-
………………………………………………………………….
MOBILE NO:-
…………………………………………………………………

74. 74
Q.1 Do you know about the different type of invest alternative?
(a)Share market (b) Insurance and mutual fund (c) Commodity (d)Real-estate
( e) Banks ( f) Others
Q.2What is the basic purpose of your investment?
(a)Liquidity (b )Return (c) Risk covering ( d) Capital appreciation ( e) Tax benefits
( f) Other (specify)
Q.3Do you have any knowledge of share markets?
(a)Partial ( b) complete ( c )Nil.
Q.4 In which of these financial instruments do you invest in to
(a) Shares ( b) Commodities ( c) mutual funds( d) Bonds( e) insurance(f)other
Q.5 DO you have any demat and trading account?
(a)Yes ( b) No
Q.6With which company do you have your demat and trading account?
(a) Ashlar ( b)Share khan (c)Icici-direct ( d) hdfc security ( e) IndiaBolls ( f) Other
Q.7Are you satisfied with you present broker?
(a)yes ( b) No If “ NO”
What is the reason? --------------------------------

75. 75
Q.8 which type of trading you prefer?
(a) Online ( b) Offline
Q.9 How you differentiate one company from others?
(a) Research report ( b) funding facility ( c) low brokerage (d) trading platform ( e)
Account opening charges( f) Other (specify)
Q.10 why do you prefer online trading?
(a) Time suitability ( b) user friendly (c) place convenience( d) all the ( e) other
(specify)-----------------------
Q.11How often do you trade?
( a) Daily ( b) Weekly ( c) Monthly ( e) yearly ( f) other (specify)---------
Q.12What percentage of your earnings do you invest?
( A) up to 10% ( b) Up to 15% ( c) Up to 25%( d) Up to 50%( f) above 50%
Q.13 would you like PMS facility within your brokerage company?
(a) Yes ( b) No
Q.14 Are you interested in opening account with Ashlars Securities Ltd?
(a) Interested ( b) Not interested ( c) Think about it ( d) after some time Contact (
e) other (specify)---------------------------------
Q.15. Do you know about Ashlars Securities ltd?
(A) Partial ( b) complete (c) No

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Q.16. Are you aware of online trading?
(a) To some extent ( b) To large extent ( c) No Suggestion

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Risk Profile Questionnaire For Customer
IMPORTANT
Your adviser is required by law to make enquiries as to the level of service you are seeking, your
investment objectives including your risk profile, financial situation, and particular needs.
A key consideration understands your investment requirements is your attitude to and tolerance
of risk.
The following questionnaire has been prepared to help you consider the various investment risks
and to understand how they impact on your personal circumstances. The questions define your
attitude to security and the level of risk you are prepared to accept for your investments.
Please take the time to answer these questions as they will assist your financial adviser to
develop an appropriate investment strategy that will meet your financial and lifestyle objectives.
Please note that you may decline to provide the information requested, but you should note that
recommendations and obligations will be limited accordingly and you will need to determine
whether the advice provided suits your individual circumstances.

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Risk Profile Questionnaire
Identifying your investment profile
1. Which of the following best describes your current stage of life?
a) Single with few financial burdens. Ready to accumulate wealth for future short term and
Long term goals.(5 points)
B) A couple without children. Preparing for the future by establishing a home. Expecting to
Have or already have a high purchase rate of household and consumer items.(4 points)
c) Young family with a home. You have a mortgage and childcare costs and maintain only
Small cash balances.(3 points)
d) Mature family. You are in your peak earning years and your mortgage is under control. You
Both work and you may or may not have children that are growing up or have left home.
You’re ready to start thinking about your retirement years .(5 points)
e) Preparing for retirement. You own your home and have few financial burdens; you want to
Ensure you can afford a comfortable retirement.(2 points)
f) Retired. You rely on existing funds and investments to maintain your lifestyle in retirement.
You may already be receiving a Government pension and/or Superannuation pension.(1 point)
2. How familiar are you with investment matters?
a) Not familiar at all with investments and feel uncomfortable with the complexity. (0 points)
b) Not very familiar when it comes to investments. (1 point)
c) Somewhat familiar. I don’t fully understand investments, including the share market. (2
points)

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d) Fairly familiar. I understand the various factors which influence investment performance. (3
points)
e) Very familiar. I use research and other investment information to make investment decisions.
I understand the various factors which influence investment performance(7 points)
3. How long have you been investing, not counting your own home or bank type deposits?
a) 3 years or more. (5 points)
b) Up to 3 years. (2 points)
c) This is my/our first investment. (1 point)
4. How long would you invest the majority of your money before you think you would need
access to it? (Assuming you already have plans in place to meet short term cash flow and/or
emergencies.)
a) In 2 years or less. (1 point)
b) Within 3 - 5 years. (3 points)
c) Within 6 - 10 years. (7 points)
d) Not for 10 + years. (10 points)
5. Once you start using your invested money how long would you need it to last?
a) Over a period of 2 years or less. (0 points)
b) Over a period of 3 - 5 years. (1 points)
c) Over a period of 6 - 10 years. (3 points)
d) More than 10 years/Retirement. (5 points)
6. In October 1987, the Australian share market fell more than 40% during the month. If the
share component of your portfolio fell by 40% over a short period, such as a month, would you:

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a) Sell all of the investments. You do not intend to take risks. (1 point)
b) Sell a portion of your portfolio to cut your losses and reinvest into more secure investment
sectors.(3 points)
c) Hold the investment and sell nothing, expecting performance to improve. (5 points)
d) Invest more funds to lower your average investment price. (7 points)
(If you have experienced a fall like this, choose the answer that corresponds to your actual
behavior.)
7. If your investments fell by more than 6% over a short period, would you:
a) Sell all of the remaining investment. (1 point)
b) Sell a portion of the remaining investment. (3 points)
c) Hold your investments and sell nothing. (5 points)
d) Invest more funds. You can tolerate short term losses in expectation of future growth. (6
points)
(If your portfolio has experienced a drop like this, choose the answer that corresponds to your
actual behavior.)
8. The table below shows the highest one-year gain and highest one-year loss on three different
hypothetical investments of $10,000. Given the potential gain or loss in any one year, where
would you invest your money?
a) Fund A (1 point) Fund A B C
Highest Gain $593 $1,921 $4,229
Highest Loss -$164 -$1,020 -$3,639
b) Fund B (3 points)

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c) Fund C (5 points)
9. Which one of the following statements describes your feelings towards choosing an
investment?
a) I would prefer investments with little or no fluctuation in value and have a low degree of risk
Associated with them. I am willing to accept the lower return associated with these
investments.(1 point)
b) I prefer to diversify with a mix of investments that have an emphasis on low risk. I am happy
To have a small proportion of the portfolio invested in assets that have a higher degree
Of risk in order to achieve a slightly higher return. I am prepared to accept a negative
Investment return of 1 in 10 years.(2 points)
c) I prefer to have a spread of investments in a balanced portfolio. I am happy to have a
Negative return of 1 in 7 years.(4 points)
d) I prefer to diversify my investments with an emphasis on more investments that have higher
Returns, but still having a small amount of low risk investments. I am prepared to accept a
Negative return of 1 in 5 years.(7 points)
e) I would only select investments that have a higher degree of investment price fluctuation
So that I can earn higher long term returns. I am happy to accept a negative return of 1 in 3
Years in order to achieve this goal.(12 points)
10. How secure is your current and future income from sources such as salary, pensions or other
investments?
a) Not secure. (2 points)
b) Somewhat secure. (3 points)

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c) Fairly secure. (4 points)
d) Very secure. (5 points)
Additional questions
Apart from your home, have you ever borrowed money to make an investment?
a) Yes (% of your total assets) b) No
Would you consider borrowing money to make an investment?
a) Yes b) No
If yes, what is the maximum level of borrowing (gearing) you are prepared to accept as a
percentage of your net assets (your equity)?
ONLY if you are intending to trade options:
11. Are you proposing to sell options positions to open, that is, writing positions?
a) For income purposes over stock you hold; (-3 point)
b) Selling puts with a view to purchasing stock at a later date; (3 points)
c) As a trading strategy to lock in ‘time decay’, without necessarily holding the stock; (5 points)
d) To generate immediate premiums and monitor to retain premiums, without holding the stock
And holding minimal cash lodged.(7 points)
12. What percentage of collateral utilization (stock/cash) do you deem appropriate to trade
options?
a) Greater than 90% (10 point)
b) 75% (5 points)
c) 50% (3 points)
d) Less than 20% (0 points)

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13. If you suffer an unrealized loss on an options position, would you:
a) Roll the position to the next series; (5 point)
b) Move the position to a more in the money series to achieve a greater premium; (10 points)
c) Sell increased positions; (15 points)
d) Close the position (0 points)
Please complete questions 14-15
ONLY if you are intending to trade CFD’s:
14. As CFD’s are a highly leveraged product are you
a) Expecting to trade them as a small part of your portfolio, egg less than 10%; (2 point)
b) Between 10-50%; (5 points)
c) Greater than 50%; (10 points)
d) They will be the only product I trade. (15 points)
15. When trading CFD’s, will you trade
a) With the view to hedge your underlying portfolio; (2 point)
b) As a means to increase returns on your portfolio; (5 points)
c) In a speculative nature to take advantage of opportunities; (10 points)
d) In very short term time frames as a trader (15 points)
Your score
Add up the points you scored for each answer. Based on the total points, you can compare your
score with the range of Profiles described below.
Total points: --------

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Indicative
Investor Profile
Score Description
Conservative 0 - 18 points you are a conservative investor who does not wish to take any
investment risk. Your priorities are the safeguarding of your investment capital. You are
prepared to sacrifice higher returns for peace of mind.
Moderately
Conservative
19 - 25 points you are a moderately conservative investor who is prepared to accept a small
amount of risk. Your priority remains the preservation of capital over the medium to long term.
You may have some understanding of investment markets, however you cannot afford to take
any chances with your
Capital.
Balanced 26 - 44 points you are a balanced investor with some understanding of investment
market behavior and can accept some short term risk to your capital. You do not wish to see all
of your capital eroded by tax and inflation and are prepared to take a small short term risk in
order to gain longer term capital growth.
Assertive 45 - 55 points you are an assertive investor who understands the movement of
investment markets. You are most interested in maximizing long term capital growth, although
you do not wish to make unbalanced investment decisions. You are happy to sacrifice short term
safety in order to maximize long term capital growth.
Aggressive 56+ points you are an aggressive investor. You are prepared to sacrifice your
investment capital in pursuit of the highest long term capital growth investment. You are most
interested in reducing your taxable income and have an understanding of the behavior of
investment markets.

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Please remember that this questionnaire is designed to help you evaluate your risk profile and
that given the answers to the above questions,
Your risk profile may be in the indicated sector.
I hereby acknowledge that the above investment risk stance is consistent with my investment risk
requirements and profile. I have had the concept of investment risk explained to me and am
happy to proceed on this basis.

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INTERPRETATION
• The study shows that most of the people prefer to invest in stock market because of high
risk and high return whereas some other tries to capture the short term gain from
investment. But a very few section of people invest because of the benefits they gain in
tax.
• This pie-chart shows that India Ashlar securities ltd has a reasonable amount of Brand
awareness in terms of a premier Retail stock broking company. This brand image should
be further leveraged by the company to increase its market share over its competitors.
• Although there insufficiently high brand equity among the target audience yet, it is to be
noted that the customers are not aware of the facilities provided by the company meaning
thereby, that, the company should concentrate more towards promotional tools and
increase its focus on product awareness rather than brand awareness.
• .Satisfaction Level among Customers with current broker
• This pie-chart corroborate the fact that Strategic marketing, today, has gone beyond only
meeting Sales targets and generating profit volumes. It shows that all the competitors are
striving hard not only to woo the customers but also to make them Brand loyal by
generating customer satisfaction.

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• Inspire of the huge returns that the share market promises, we see that there is still a
dearth of active traders and investors. Thesis because of the non – transparent structure of
the Indian share market and the skepticism of the target audience that is generated by the
volatility of the stock market. It requires efficient bureaucratic intervention on the part of
theGovernment8.Percentage of earnings invested in Share Trading.
• This shows that people invest only up to 10% of their earnings in the stock market, again
reiterating the volatile and non-transparent structure of the Indian stock market. Hence,
effective and efficient steps should be undertaken to woo the customers to invest more in
the lucrative stock market
• The most common problem faced by people during trading is the information related
problem i.e., they don’t get the required information about trading either online or offline.
Whereas some other problems are also there like network problem, inmanual operating
problem and service provider problem.
• From the above graph I found that most of customer is mostly risk taker and price
conscious and least number of customers are quality conscious and variety seeker. It
suggests that the customer is ready to invest money in equity and commodity market
which is more risky than mutual fund.
• About 20% of the people rated the products of reliance money as excellent whereas 50%
rated it as good. While some others rated it as average and a very small portion of people
rated it as poor.

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FINDINGS
• Out of total 120 respondents in Noida, 39% belong to the upper-lower
and lower- upper social class.
• Out 120 respondents 43% belong to upper- middle social class.
• There were only 8.33% of the respondents who belong to upper social
class.
• Most of the surveyed respondents are service men. 44% of the total
respondents belong to service class. 23.33% of the respondents are
professionals, 22.25% of the respondents belong to business class and
10% of the respondents belong to the other category. This other category
includes—unemployed, housewives, students.
• Most of the service men don’t have proper knowledge about the mutual
funds and that is why probably they don’t invest in mutual fund.
• Most of the business men have proper knowledge about the mutual funds
and as result they invest in mutual fund very frequently.
• Average savings of the people varies between 35& to 40%. This no doubt
a good figure to take in account.
• 49% of the respondents keep their money in banks, 28% of the
respondents invest in insurance, 12 % invest in share market and rest
11% in other investment vehicle. This other category includes—Mutual
Funds, KVP, Post Office etc.

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• Most of the respondents consider bank deposit as investment vehicle.
They don’t have clear cut idea about the difference between the savings
and investment.
• 63% of the respondents keep their money in banks for return, 40% of the
respondents invest in insurance for tax benefits, 13% of the respondents
invest for risk hedging purpose, and 3% invest for not any specific
reasons.
• In 54% cases agents/ experts influence the investment decision. In 30%
cases, investment decisions are taken by self only. In 23% and 13% cases
the investment decisions are given by friends and relatives and family
members respectively.
• In 35% cases people come to know about the mutual funds from
agents/experts. In 30% of the cases they come to know about the mutual
funds from newspapers ads, 13% from friends and in 22 %
cases they come to know about the mutual funds from other sources like-
--radio, TVs, WoM.
• 36% of the respondents want to invest in mutual funds. But they don’t
have enough knowledge where and when to invest in mutual funds. This
means customer education is urgently required here.
• Most of the respondents are not aware of the private mutual funds in
India. When it comes to recall the names of some of the mutual funds in
India they recall the names like--- SBI mutual fund, UTI mutual fund,
ICICI mutual funds.

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CONCLUSION
On the basis of the study it is found that India Ashlars Securities Ltd is better services
Provider than the other stockbrokers because of their timely research and personalized
advice on what stocks to buy and sell. Ashlars securities ltd provides the facility on line
trading as well as relationship manager facility for encouragement and protects the
interest of the investors. It also provides the information through the internet and mobile
alerts that what IPO’s are coming in the market and it also provides its research on the
future prospect of the IPO. Study also concludes that people are not much aware of
commodity market and while it’s going to be biggest market in India. The company
should also organize seminars and similar activities to enhance the knowledge of
prospective and existing customers, so that they feel more comfortable while investing in
the stock market. The awareness of equity market is not up to marks among the people
for which peoples not attracting in this market. But the future is bright of the equity
market in the coming future .If we do more and more activities regarding equity market
and mutual funds then we can add more and more customers for Ashlars securities ltd

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LIMITATION OF STUDY
• Lack of time duration.
• Business of employees due to the tough schedule.
• Some of employees were little hesitant to fill up the questionnaire.
• Vast area of study.

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RECOMMENDATION
The most vital problem spotted is of ignorance. Investors should be made aware of the
benefits. Nobody will invest until and unless he is fully convinced. Investors should be made
to realize that ignorance is no longer bliss and what they are losing by not investing. • After
sales services and follow up calls are important for getting new references so trained telesales
should be appointed for this purpose whose sole work should be to make feedback calls.170•
While interacting with the investors I found that most of the customers are unaware about the
Mutual fund. Some of the people look upon mutual funds and equity trading as gambling.
Thus a mutual fund awareness program can help to increase the penetration of mutual funds
in the market.• .Company should have a scheme of rewards and recognition to employees
and the field persons to boost their motivation.• There must be proper advertisement of the
company by various media like Exhibition, Press releases, Newspaper, and Television etc.•
There should be a good research team who has to survey the market and know about the
client’s satisfaction level and also found out the potential customer• .There should be regular
training programmed like Workshops, Seminars, and Meetings etc. for the sake of
development of the organization and also for the development of the employees’
performance simultaneously

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SUGGESTIONS
1. Improvement in the opening of De-mat regarding signature criteria .It means that there
signature criteria should be less for candidates & contract notice procedure is required
2. There should be a limited number of clients under the relationship manger, so that he can
handle new as well as old customer properly.
3. Some promotional activities are required for the awareness of the customer, seminars
should be held for providing information to prospective and present customers.
4. People at young age should be encouraged to invest in stock market.
5. There is high potential market for mutual fund in Naiad city, but this market needs to be
explored as investors are still heist tatted to invest their money in mutual funds.
6. Investors have inadequate knowledge about equity market, so proper marketing of
various schemes is required, company should arrange more and seminars on equity
market.
7. Initial margin money is high. That money should be low.

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BIBILIOGRAPHY
Books:
• Dr. Prasanna Chandra : Portfolio Management
• C.R. Kothari : Research Methodology
News papers:
• Times of India
• Business Standard
References
• AMFI study material of NSE
• Outlook ‘Money’- the layman’s guide to mutual funds
• Brand reporter- Mutual Fund

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Websites:
• www.amfi.com
• www.valueresearchonlineIndia.com
• www.mutualfundIndia.com
• www.ashlarindia.com
• www.nse.india.com
• www.cdsl.com
• www.capitaline.com
• www.bseindia.com
• www.indiabulls.com
• bwww.scribd.com