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This document provides an overview of a lecture on SWOT analysis. It defines SWOT as an acronym for Strengths, Weaknesses, Opportunities, and Threats. The document encourages conducting a SWOT analysis of one's own business as it allows you to think about strengths, weaknesses, opportunities, and threats in a structured way. It also provides an example SWOT analysis and directs students to do their own personal SWOT analysis as an activity.
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What Is SWOT Analysis?
SWOT (strengths, weaknesses, opportunities, and threats) analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. SWOT analysis assesses internal and external factors, as well as current and future potential.
A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
Understanding SWOT Analysis
SWOT analysis is a technique for assessing the performance, competition, risk, and potential of a business, as well as part of a business such as a product line or division, an industry, or other entity.
Using internal and external data, the technique can guide businesses toward strategies more likely to be successful, and away from those in which they have been, or are likely to be, less successful. Independent SWOT analysts, investors, or competitors can also guide them on whether a company, product line or industry might be strong or weak and why.
SWOT analysis was first used to analyze businesses. Now, it's often used by governments, nonprofits, and individuals, including investors and entrepreneurs. There is seemingly limitless applications to the SWOT analysis.
Components of SWOT Analysis
Every SWOT analysis will include the following four categories. Though the elements and discoveries within these categories will vary from company to company, a SWOT analysis is not complete without each of these elements:
Strengths
Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results. It must then decide how to use those results to attract new investors.
Weaknesses
Weaknesses stop an organization from performing at its optimum level. They are areas where the business needs to improve to remain competitive: a weak brand, higher-than-average turnover, high levels of debt, an inadequate supply chain, or lack of capital.
Opportunities
Opportunities refer to favorable external factors that could give an organization a competitive advantage. For example, if a country cuts tariffs, a car manufacturer can export its cars into a new market, increasing sales and market share.
Threats
Threats refer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats include things like rising costs for materials, increasing competition, and tight labor supply. and so on.
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Class Project
Purpose of this Assignment
The Class Project is the most significant assignment in this course, Concepts and Applications of
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comprised of two deliverables; a SWOT Analysis and a Presentation. The SWOT Analysis is due
in Week 4 (worth 15% of course grade), and the Presentation is due in Week 8 (worth 25% of
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This assignment gives you the opportunity to demonstrate your ability to research, evaluate,
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processes, and people, and how these components are used to support strategic
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• Apply information technology tools for research, data gathering and information
analysis, problem-solving, decision-making, and communicating information that aligns
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Start Here
The Class Project for this course focuses on the evaluation of a business or organization and
how they might strengthen their operations through technology, including their information
systems. There are two parts to the Class Project; the SWOT Analysis and the Presentation. You
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To begin, choose a business or organization that you would like to evaluate – it can be where
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envision technology playing a key role in improving products, processes, or services.
*From this point on, the instructions focus on the first deliverable, the SWOT Analysis*
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Now that you have chosen a business or organization for your Class Project, it is time to
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SWOT stands for: Strength, Weakness, Opportunity, Threat. Commonly used by businesses,
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A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The organization needs to keep the analysis accurate by avoiding pre-conceived beliefs or gray areas and instead focusing on real-life contexts. Companies should use it as a guide and not necessarily as a prescription.
Understanding SWOT Analysis
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Using internal and external data, the technique can guide businesses toward strategies more likely to be successful, and away from those in which they have been, or are likely to be, less successful. Independent SWOT analysts, investors, or competitors can also guide them on whether a company, product line or industry might be strong or weak and why.
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Every SWOT analysis will include the following four categories. Though the elements and discoveries within these categories will vary from company to company, a SWOT analysis is not complete without each of these elements:
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Strengths describe what an organization excels at and what separates it from the competition: a strong brand, loyal customer base, a strong balance sheet, unique technology, and so on. For example, a hedge fund may have developed a proprietary trading strategy that returns market-beating results. It must then decide how to use those results to attract new investors.
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Threats refer to factors that have the potential to harm an organization. For example, a drought is a threat to a wheat-producing company, as it may destroy or reduce the crop yield. Other common threats include things like rising costs for materials, increasing competition, and tight labor supply. and so on.
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Class Project
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comprised of two deliverables; a SWOT Analysis and a Presentation. The SWOT Analysis is due
in Week 4 (worth 15% of course grade), and the Presentation is due in Week 8 (worth 25% of
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This assignment gives you the opportunity to demonstrate your ability to research, evaluate,
and describe business strategy focused on information technology tools and services. This
assignment specifically addresses the following course outcomes:
• Identify the basic components of the information system: hardware, software, data,
processes, and people, and how these components are used to support strategic
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Start Here
The Class Project for this course focuses on the evaluation of a business or organization and
how they might strengthen their operations through technology, including their information
systems. There are two parts to the Class Project; the SWOT Analysis and the Presentation. You
will use the same business/organization for both parts; however, the grade received on the
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Step 1: Choose a Business or Organization
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involve information technology, the best type of organization to choose is one where you can
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PP-Lec 02.pdf
- 1. Professional Practices Lecture 2 SWOT Analysis | Strength | Weakness | Opportunities |Threats Lecture Video Link: https://www.youtube.com/watch?v=_JlMycGAvFE&list=PLVEVLI2v6thWm7Ln3x_vpDAQy5HoHmERO&i ndex=3&t=48s
- 3. SWOT • Strength • Weakness • Opportunities • Threat
- 4. SWOT
- 5. • Conducting a SWOT analysis of your business is a lot more fun than it sounds. It won’t take much time, and doing it forces you to think about your business in a whole new way. • The point of a SWOT analysis is to help you develop a strong business strategy by making sure you’ve considered all of your business’s strengths and weaknesses, as well as the opportunities and threats it faces in the marketplace. SWOT Analysis
- 8. •Do Your Personal SWOT Analysis Student Activity