Pay-Per-Click (PPC) advertising is one of the most powerful digital marketing strategies that helps businesses achieve instant visibility, targeted traffic, and measurable results. If you want to build a successful career in digital marketing, enrolling in PPC training: Mastering Pay-Per-Click Advertising is the right step forward.

1. PPC Training:
Mastering Pay-Per-
Click Advertising

2. Why PPC Matters
Visual Suggestions
• Delivers instant visibility in search results compared to SEO
• Reaches highly targeted audiences based on keywords, location &
demographics
• Provides measurable ROI with clear performance metrics
• Offers budget flexibility – spend as little or as much as needed
• Drives qualified traffic & leads directly to your website
• Builds brand awareness across search, display, and social platforms
• Icon of a magnifying glass (search visibility)
• Target symbol (audience targeting)
• Graph/chart icon (measurable ROI)
• Dollar sign (budget control)
• Website traffic arrow (growth/visits)

3. • Search Ads – Google Ads, Bing Ads for keyword-driven
campaigns
• Display Ads – Banner ads on websites & apps for
brand visibility
• Social Media PPC – Facebook, Instagram, LinkedIn,
Twitter ads
• Video Ads – YouTube & social platforms for engaging
storytelling
• Shopping Ads – Product listings for e-commerce
visibility
• Remarketing Ads – Re-engage users who visited your
site
PPC Ecosystem
Devices

4. Flow diagram: Goal Platform Structure Targeting Budget Ads
→ → → → →
Campaign Setup
Essentials
• Define Clear Goals – Traffic, leads, sales, or brand
awareness
• Choose the Right Platform – Google, Bing, or Social Media
Ads
• Organize Campaign Structure – Campaigns Ad Groups
→
Ads
→
• Targeting Options – Keywords, location, device,
demographics, interests
• Set Budgets & Bids – Daily or monthly limits with CPC,
CPM, or CPA models
• Ad Extensions – Add sitelinks, call, and location info for
better visibility

5. Crafting High-
Performing Ads
• Strong Headlines – Capture attention with keywords &
clarity
• Engaging Ad Copy – Focus on benefits, not just features
• Clear Call-to-Action (CTA) – Encourage clicks (e.g., Buy
Now, Sign Up, Learn More)
• Use Ad Extensions – Add sitelinks, calls, and location
for extra visibility
• Visual Appeal – For display/video ads, use eye-catching
images or videos
• A/B Testing – Test different headlines, descriptions, and
CTAs to improve performance

6. Budgeting & Bidding
• Budget Planning – Set daily & monthly limits to control
spend
• Bidding Models
• CPC (Cost-Per-Click): Pay only when someone clicks
• CPM (Cost-Per-Mille): Pay per 1,000 impressions
• CPA (Cost-Per-Acquisition): Pay when a user converts
• Manual vs. Automated Bidding – Choose between control or
algorithm-based optimization
• Smart Bidding Strategies – Target CPA, Target ROAS,
Maximize Conversions
• Balance Performance & Cost – Adjust bids based on
keywords, devices, and locations

7. Tracking &
Performance Metrics
• Conversion Tracking – Measure leads, sales, or sign-ups
• Click-Through Rate (CTR) – Percentage of people who
click your ad
• Cost-Per-Click (CPC) – Average cost paid for each click
• Cost-Per-Acquisition (CPA) – Cost of acquiring a
customer or lead
• Return on Ad Spend (ROAS) – Revenue generated vs. ad
spend
• Quality Score – Google’s rating of ad relevance &
landing page quality
• Use Analytics Tools – Google Ads Dashboard, Google
Analytics, Tag Manager

8. Contact Us
Website: www.cbitss.in
Email: admin@cbitss.org
Address: Sukrala IT Services Pvt. Ltd
SCO No: 23-24-25, Level 2nd’
Sector 34, Chandigarh
Phone: 9988741983, 0172-503-1983