PRINT & WORD OF MOUTH
We write blog entries developing
characters and narrative depending
the conrbutions we receive.                                                                    Purpose: To direct target audience to the facebook page and blog.


                                                                  Mo

                 BLOG
                                                                        st p
                                                                             opula
                                                                                  r co
                                                                                      ntri
                                                                                           butio
          Purpose: Fornt end of narrative.                                                       ns w
                                                                                                      ill p
          This is where the storytelling takes place.                                                      rop
                                                                                                               el the
                                                                                                                        narr
                                                                                                                            ativ
                         Blog po




                                                                                                                                e fo
                                                                                                                                    rwa
                                                                                                                                       rd
                                ses
                               op




                                      -e
                                  en




                                        nd
                                             ed


                                                                                                     FACEBOOK
                                                n   arr
                                                       ativ
                                                           e   plot
                                                                      point
                                                                           s for au
                                                                                   dience
                                                                               parti                Purpose: Back end of the narrative/Protagonist’s profile page.
                                                                                     cipation       Facebook profile upholds the sharade of the alternative reality,
                                                                                                    however it is also where the audience can participate by

           TWITTER
                                                                                                    uploading content and voting for them.
                                                                                                                                                         Location

      Purpose: To leave clues for the audience,
      and also direct them to facebook page and blog                                                    Photo
                                                                                                                                            A line of
                                                                                                                                            dialogue
                                                                                                   Audience is asked to submit story
                                                                                                   elements in different media forms.

PP1 structure

  • 1.
    PRINT & WORDOF MOUTH We write blog entries developing characters and narrative depending the conrbutions we receive. Purpose: To direct target audience to the facebook page and blog. Mo BLOG st p opula r co ntri butio Purpose: Fornt end of narrative. ns w ill p This is where the storytelling takes place. rop el the narr ativ Blog po e fo rwa rd ses op -e en nd ed FACEBOOK n arr ativ e plot point s for au dience parti Purpose: Back end of the narrative/Protagonist’s profile page. cipation Facebook profile upholds the sharade of the alternative reality, however it is also where the audience can participate by TWITTER uploading content and voting for them. Location Purpose: To leave clues for the audience, and also direct them to facebook page and blog Photo A line of dialogue Audience is asked to submit story elements in different media forms.