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Taking off to Cloud?
Onboard us and fly safe.
Powerupcloud
Powerupcloud	is	a	leading	cloud	&	big	data	consulting	company	with	expertise	in	cloud	migrations,	DevOps	support,	big	
data	analytics,	data	warehouse	consulting,	artificial	intelligence	and	cloud	based	application	development.
Founded	in	2015,	Powerupcloud	Technologies	is	a	bootstrapped	fast-growing	startup	with	ARR	crossing	€ 1,5	Million.
Powerupcloud	in	Numbers
500+ 100+ 80+ 8 4 1
Projects Customers People Offices Countries
Goal
‘Customer	Happiness’
We operate and support applications on major cloud & virtualization platforms
What are we good at?
We are good at the following technologies. But we also learn new technologies quickly.
Our Customers
We have good mix of startups and enterprises trusting us. Join the party today.
Services
We can help you design, build and migrate your applications to cloud
Cloud
Consulting
Services
Cloud Discovery
Architecture Design
New Implementation
Migration & Testing
Automation & Optimization
Security & Cost Audits
Cloud Managed Services
You run your business. We’ll run your cloud.
All this and more starting at just
€1,000/month
for up to 10 servers.
Pay just €100/month for every additional server.
Please visit www.powerupcloud.com
for the exact support plans.
We don’t just monitor the cloud services APIs.
We also track the availability of OS, DBs, DNS and other scripts.
Real-time Monitoring 24x7 Technical Support
99.50% SLA Promise 8 hours SA advisory/month
Weekend DevOps Support Automated Ticketing
Continuous Automation OS & Services Monitoring
Quick On-boarding Database Monitoring
Backups Monitoring DR Support
Incident Support Change ManagementSupport
Dashboard Access Weekly & Monthly Reviews
Monthly Security Audits Monthly Cost Audits
Hot-line Telephone Support E-mail Support
Database Consulting Services
Database Installations & Upgrades
Day-to-day Administration Tasks
Configuration Management & Patching
Performance Tuning & Debugging
HA, DR, Backups & Audits
24*7 Monitoring & Support
Security Assessment Workshop
Security	Best	Practices	
Stake	Holders	Interview
Security	Audit
Vulnerability	Assessment
Security	Report
Submission
Best	Practices	
Implementation
Sanity	Checks
&	Documentation
24*7	Security
Management
1 2 3
4 5 6
*	A	typical	security	assessment	workshop	will	require	8	weeks	for	assessment,	implementation	&	documentation.
Big Data Consulting
We help you convert your data to business
Databases Data
Warehouse
Learning
Engine
Analytics
Reports
Dashboards
Data Mining
ETL Engine
(Kettle, Talend)
Real-time Processing
(Kinesis, Kafka)
Structured &
Unstructured
Data
Data Store
End to end analytics platform developmentin cloud
ETL, Data Warehouse, BI Expertise
Data Warehouse Transformations
Large Scale ETL Workloads
Full-fledged BI Solutions
• DWH	migrations	to	cloud
• DWH	Optimization	for	performance
• DWH	re-architecting
• Complex	ETL	workloads
• Automate	ETL	jobs	between	multiple	data	
sources
• Hybrid	cloud	ETL	integrations
• BI	platform	integrations
• Build	universe,	cubes	and	data	marts
• Dashboard	development
Products
Powered	By
What is Recomind?
• Recomindis a full-service digital campaign management platform for marketing professionals.
• Powered by Amazon Simple Email Service (SES) and Amazon Simple Notification Service (SNS) from Amazon Web
Services (AWS), Recomind's Intelligent Campaigns platform helps you better understand and engage with your
customers resulting in higher ROIs on your campaigns.
• Now you can send emails and SMS’s through Recomind and track the campaign performance.
Upload	your	
CSV	file
Upload	your	
HTML	files
Conduct	A/B	
testing
Filter	SPAM	&	
send-out	mails
Analyze	the	
results
“An	easy	to	use,	fast	and	no	nonsense	campaign	platform”
Key Modules
Campaign
Builder
Campaign
Scheduler
Automated
Campaigns
Multichannel
Follow-ups
Personalized
Campaigns
Send	out
Optimization
Intelligent
Filters
A/B	&	Multivariate
Testing
HTML	Spam
Rater
Customer
Segmentation
CB CS AC MF PC
SO IF A/B SR CS
How can Recomind help you?
High	Inbox	Delivery Increase	your	inbox	delivery	rate	by	Recomind’s intelligent	filters	for	Spam,	Junk	&	Unsub lists.
Cloud-based Recomindis	powered	by	AWS	cloud	platform	and	is	available	in	both	SaaS	&	Hosted	model.
Data	Privacy Recomind’sHosted	model	helps	you	to	own your	customer	details	by	running	in	your	cloud	acc.
Cost	Advantage Recomind	uses	Amazon’s	SES/SNS	which	helps	you	with	unmatchable	cost	savings	and	higher	ROI.
Multi-Channel Now	send	bulk &	transactional	emails,	messages	&	push	notifications	in	one	platform.
In-built	CRM You	can	connect	your	existing	CRM	with	Recomind	or	use	Recomind’sinbuilt	CRM.
Customization RecomindHosted	model	helps	you	to	customize	the	platform	as	per	your	business	workflows.
Key Customers
IRAAritificialIntelligence	to	make	your	Customer	
Support	process	more	efficient	&	smart
How	can	IRA help	you?
You	Own
Your	Data
Daily	Automated
Learning
Natural	Language
Processing
Deep	Learning
Algorithms
Intelligent	Context
Switching
Expert	IRA
Consultants
24*7	Support
Team
Cloud	Powered
Engineering
The	Solution?
Chatbots.
Why	Chatbots?
Chatbots	are	the	best	way	for	a	business	to	reach	their	customers	in	a	non-intrusive	
but	omnipresent	model.
Chatbots	can	run	in	popular	messaging	platforms	like	FB	Messenger,	Telegram,	Skype	
and	other	traditional	modes	like	SMS,	Web	Chat,	Mobile	Chat	app	etc.
How	can	IRA.AI	help	here?
IRA.AI’s	platform	can	power	the	chatbots	across	multiple	channels,	helping	customers	
with	highly	accurate	and	real-time	responses	to	their	queries.
More	than	just	customer	support,	IRA.AI’s	chatbots	opens	up	a	lot	of	new	possibilities	
like	customer	engagement,	shopping	assistant,	booking	assistant	and	more.
Solution
Customers
Customer	Case	- Capitaland
Capitaland	is	Asia’s	largest	real-estate	company	with	over	100	shopping	malls	in	Asia	with	15	in	Singapore.	Capitaland	wanted	to launch	
a	chatbot	to	help	their	customers	receive	instant	support	about	their	shopping	malls.	After	considering	many	leading	AI	platforms,	
Capitaland	chose	Powerupcloud’s	IRA.AI	 to	build	their	customer	support	chatbot.
IRA.AI platform	was	trained	to	provide	information	related	to	15+	shopping	malls	and	2500+	retailers	in	Singapore.	The	chatbot	can	
also	help	customers	book	Grab	Taxi	and	reserve	 restaurant	tables	by	calling	Chope API.	New	releases	 includes	retailer	bots	for	Charles	
&	Keith	and	Capital	Optical.
Customer	Testimonial
“We	chose IRA.AI for	Singapore's	first	experimental	shopping	mall	chatbot	concierge,	primarily	because	of	the	flexibility	and	high	
customizability	of	the IRA.AI engine.	This	is	critical	for	the	complex	and	ever-changing	use	cases	needed	to	enhance	shopper	experience	
at	our	malls.”	- Ervin	Yeo,	AVP	at	Office	of	President,	CapitaLand.
Capitaland’s Sparkle	powered	by	IRA.AI:	 https://www.youtube.com/watch?v=R3Ep4agosf0
Sparkle	in	action:	https://www.youtube.com/watch?v=SVRiuPk3kzc
Customer Case Studies
The Challenge
Google organizes massive online e-commerce festivals in partnership with
some big brands like Amazon, Paytm, Magicbricks etc. These festivals are
planned in a dynamic manner with more partners being added as the festival
launch date approaches. As lot of money was at stake, Google used to run
these campaigns in AWS as they were not confident of running on Google
Cloud.
How did we help Google?
Powerupcloud is the first team to run a massive online festival on Google
Cloud globally. Our team helped Google to successfully migrate the festival
site from AWS to Google Cloud within a week. We were able to do this as we
understand the AWS services better than most teams. This festival of 10 days
saw some astounding numbers:
• 90 Million Page Views
• 6 Million Unique Visitors
• 100% Infra & Security SLA
In addition to 24*7 support, Powerupcloud also built a highly sophisticated
real-time recommendation engine for GOHF using big data framework. The
GDM festival was similar in terms of traffic.
Technology Stack
Ubuntu, PHP, MySQL, Google BigQuery, RiakDB, Redis, Apache Spark,
Neo4j, Sockets.io, Python, PHP
Cloud Services Used
EC2, RDS, Kinesis, BigQuery, BigTable, Cloud SQL, DynamoDB
Google
Google’s GreatOnline Home Festival
Google runs several online e-commerce festivals every year
including GOSF (Great Online Shopping Festival), GOHF (Great
Online Home Festival), GDM (Grand Diwali Mela) etc to promote
the habit of online shopping among customers.
Industry: E-Commerce
Cloud Platform: AWS & Google Cloud
“Siva	and	his	team	at	Powerupcloud	have	managed	some	extremely	visible	&		
critical	projects	for	us,	flawlessly.	They	have	an	amazing	ability	to understand
the	operating	environment	--	even	if	it	has	multiple	divergent	stakeholders	and		
manage	smoothly	across	all	of them.
The	one	thing	that	I	really	appreciate	is	their	candor	in	assessingcapabilities		
across	Google,	Microsoft	and	Amazon	cloud	offerings	and	bringing	together	the		
best	solution	transparently	even	when	they	worked	on	our	Google	partnered		
projects.
Their	cloud	architecture	suggestion	and	subsequent	implementation	has	been		
key	to	the	success	of	marquee	projects	like	GDM	2.0,	GOHF	etc	which have
required	exponential	scaling	in	very	short	timeframes.	On	some	of	thesewe	have		
called	on	them	at	the	last	minute,	in	the	midst	of	a	fire--drill,	and	yet	they have
on--boarded	smoothly	and	provided	impeccable	solutions	&	support	without	any		
compromises	on	consumer	data	or	cloud security.
The	cloud	space	is	cluttered	with	many	solution	providers	who	are	often	quite		
themselves	quite	in	the	air!	It's	a	pleasure	to	work	with	Siva	and	his	team	at		
Powerupcloud	who	don't	just	get	it	but	also	deliver	it transparently.”
Guneet Singh
Head	--	MarketingSolutions		
Google	--										India&	SEA
Facebook
FacebookCampaign Tied Together
Facebook India promotes several Indian Festivals with online
campaigns. One such online campaign was Tied Together which
was released for Raksha Bandhan – a festival which celebrates
the love and duty between brothers and sisters.
The Challenge
The campaign was designed to celebrate childhood memories of brothers
and sisters. Users can pull their sibling images from their Facebook profile
and mash them into a 15 seconds video with an audio background, and can
post the final video back in Facebook. We used FFMPEG for video creation.
FFMPEG application being one of the heaviest, Facebook was looking for a
partner who can help them run this massive campaign on AWS without any
downtime or latency issues.
How did we help Facebook?
Powerupcloud designed the AWS architecture in high available auto scaling
mode to ensure 100% uptime of the application. As the application was
heavy, several parameters including auto-scaling rules were tweaked to
accommodate sudden spike in user traffic. Powerupcloud also handled
automated deployments during the entire campaign period which saw at-
least 3 deployments per day.
The campaign was a resounding success with over 2 million users using the
application to post their memories online.
Technology Stack
CentOS, FFMPEG, MySQL, MongoDB
Cloud Services Used
Industry: Technology – Social Media
EC2, RDS, VPN, PIOPS, EIP, Elastic Beanstalk, Cloud Formation
Cloud Platform:AWS
The Challenge
Hungama.com was one of the first Indian companies to use AWS to host their
application. Today Hungama runs close to 1000 servers on AWS across 8
different accounts. Hungama spends close to $100K on a monthly basis with
AWS while their competitors spend just 1/4th of this. Also they being one of the
earliest to adapt AWS, their workloads run on EC2 classic which leads to
several cost overhead and security concerns.
How did we help Hungama?
Powerupcloud was recommended by AWS to Hungama to help them optimize
the AWS setup and bring down the cost by 60%. Powerupcloud team used
PowerTracker (an in-house tool to audit AWS accounts for usage, cost and
security) to assess Hungama’s current AWS setup and come up with
recommendations towards cost optimization and security.
Powerupcloud is working with Hungama tobring down their cost by $20K
every 4 months and also tighten the security of the AWS environment. In first
month, Powerupcloud team has brought down the cost by $9K.
Java, Oracle, MySQL, Redis,
Technology Stack
PHP, FFMPEG, Akamai Transcoding,
Couchbase, Cassandra, ELK Stack
Cloud Services Used
EC2, RDS, CloudFront, S3, Elastic Transcoder, ElastiCache, Elastic Search
Hungama
India’s Largest Digital Entertainment Company
Hungama.com and Bollywood Hungama together owns rights for
more than 70% of music content produced by India’s music and
film industry. Hungama streams music through its mobile app and
website.
Industry: Media
Cloud Platform:AWS
ConnectAndSell
SaaS based intelligentdialer
Connectandsell helps companies grow their revenues
faster than it is practical to grow their sales teams, by
allowing existing reps to have more sales conversations in
90 minutes than they would otherwise achieve in an entire
week.
Industry: Technology
Cloud Platform: Hybrid – AWS & Vmware Data Center
The Challenge
20Cube Logistics has its data center on AWS with more than 70 servers
and databases powering close to 20 applications. With global users from
more than 14 countries using these applications, the availability of the
applications are critical to ensure the smooth operations and freight
come in and
including the
movement. 20Cube was seeking an able partner to
effectively manage their cloud based data center
databases.
Our Solution
Powerupcloud provides hybrid cloud consulting services to
Connectandsell and is responsible for 24*7 availability of their
applications across AWS and their data centers in US. Powerupcloud
manages over 80 servers, MS SQL Server databases, Asterisk servers
(Telephony) for Connectandsell in their hybrid setup with a record uptime
of 99.99%.
Powerupcloud also provides 24*7 cloud managed services and devops
support for 20Cube and acts as the integration point for 6 different
application development vendors.
Technology Stack
Windows Server, RHEL, Oracle, MS SQL Server, RDP
Cloud Services Used
EC2, RDS, VPN, Workspaces, PIOPS, EIP, Elastic Beanstalk, Cloud
Formation
The Challenge
20Cube Logistics has its data center on AWS with more than 70 servers
and databases powering close to 20 applications. With global users from
more than 14 countries using these applications, the availability of the
applications are critical to ensure the smooth operations and freight
movement. 20Cube was seeking an able partner to come in and
effectively manage their cloud based data center including the
databases.
Our Solution
Powerupcloud helps 20Cube to continuously optimize their AWS
environment and also provides Database Consulting services. Today
Powerupcloud manages the data center running on AWS which hosts
some of their high critical enterprise workloads like Oracle Financials, MS
SQL Server Enterprise and more.
Powerupcloud also provides 24*7 cloud managed services and devops
support for 20Cube and acts as the integration point for 6 different
application development vendors.
Technology Stack
Windows Server, RHEL, Oracle, MS SQL Server, RDP
Cloud Services Used
EC2, RDS, VPN, Workspaces, PIOPS, EIP, Elastic Beanstalk, Cloud
Formation
20Cube Logistics
A $200M freight managementcompany
20Cube Logistics is a fast growing global logistics group with
operations in over 14 countries including Singapore, India,
Australia, US, China, Brazil, Africa andAPAC.
Industry: Logistics
Cloud Platform:AWS
UTOO	Cabs
Cab BookingApp
UTOO Cabs is the latest entrant in India’s booming cab aggregation market. UTOO Cabs is
backed by some big conglomerate business houses of India.
Cloud Platform: Google
The Challenge
UTOO Cabs is hosted on Google Cloud and the expectation from the customer is to have a
low latency and high performing application which can handle high traffic from customers
during peak hours.
How did we help UTOO?
Considering the high volume of API calls, the architecture was decoupled and designed in
several layers to ensure that the API calls are processed by a queue. The application
architecture was designed to work for a maximum concurrency of 20,000 users.
With recent hacks of other cab aggregation apps, Powerupcloud performed comprehensive
VAPT audit, ethical hacking and implemented WAF to ensure the security of the application
and customer data.
Technology Stack
PHP, Python, MongoDB, MySQL
Cloud Services Used
Google VMs, BigQuery, CloudSQL, API Gateway
The Challenge
Bizfi.com processes millions of transactions and API calls in a month and due
to security concerns they maintain their data on-premise. But this has reduced
their flexibility of using some advanced cloud services and also increased
their cost multifold as Bizfi has to store data for atleast 5 years due to meet
compliance. Bizfi was looking to migrate their massive Data Warehouse and
Reporting modules to cloud to reduce the overall time taken for generating
insights and reports on a daily basis.
How did we help Bizfi?
As Bizfi was a heavy Microsoft shop with more than 100 SSIS jobs,
Powerupcloud decided to move their on-prem SQL Server based DWH to
Azure SQL Data Warehouse which will involve less changes to their current
setup while also providing Bizfi with all advantages of a highly secure and
scalable DWH.
Powerupcloud also helped Bizfi in optimizing most of their long running
queries, data modeling, optimizing SSIS jobs, Tableau jobs to help them run
the whole DWH setup effectively on cloud.
Technology Stack
SQL Server, SSIS, Tableau
Cloud Services Used
Azure SQL Data Warehouse, SSIS, Azure VMs
Bizfi
Online Peer-to-Peer Lending Marketplace
Bizfi is a US based fully automated online marketplace designed
to give multiple financing options to applicants. Bizfi has
processed more than $1.6 Billion in financing for 29,000+
businesses in last 5 years.
Industry: Non Banking Financial Services
Cloud Platform:Azure
Credit Mantri
Online Credit Score Analysis Platform
CreditMantri intents to change the way credit is delivered in India
by leveraging the power of technology and the digital medium.
The Challenge
CreitMantri works with CIBIL in helping customers assess their credit score
and plan their personal financial decisions accordingly. CreditMantri runs on
AWS and was looking for a partner to help them with security hardening and
Devops support.
How did we help CreditMantri?
Powerupcloud deployed Spinnaker (an advanced Devops platform built for
AWS by Netflix) for CreditMantri to help them streamline the deployment
process and bring in one touch deployments. Powerupcloud also took care
of security hardening by implementing below best practices,
• A proxy AWS account with IAM roles defined. All user additions/deletions
will be done in this proxy account to access the master account.
• Web Application Firewall integration to prevent DDoS attacks, SQL
injection etc.
• TrendMicro Secure Cloud integration for IDS/IPS protection, Anti-
malware, Anti-virus protection.
• VAPT Audit by Nessus and Indusface at Application & Infrastructure level
to fix all known vulnerabilities.
• SSL certificates for all CreditMantri’s online assets.
Technology Stack
PHP, Java, MySQL, MongoDB, Redis, Solr, Spinnaker
Industry: Technology – Financial Analytics
Cloud Services Used
Cloud Platform:AWS
EC2, RDS, VPN, PIOPS, EIP, Cloud Formation
Bangalore (India)
1034/A, 24th Main, Sector 1
HSR Layout
Bangalore – 560102.
Amsterdam (Netherlands)
Bovendijk 22
3648NM Wilnis
The Netherlands
Chicago (US)
1603 Orrington Avenue
Suite 1740, Evanston
Illinois - 60201.
Mumbai (India)
A-2,204 Laram Co-Op H.S
24 S.V. Road, Andheri Station
Mumbai – 400058.
Chennai (India)
37, FirstMain Road
New Colony, Chrompet
Chennai – 600044.
Pune (India)
710, Nucleus Mall
1 Church Road
Pune – 411001.
Coimbatore (India)
385/2, Kamarajar Road
Peelamedu
Coimbatore – 641004.
Singapore
168, Robinson Road
#12-01 Capital Tower
Singapore – 068912.
Office Locations
Onboard us
and
Fly safe
Contact Us
Mail: santhosh@powerupcloud.com
jonathyan.maas@powerupcloud.com
Phone: +31 6 4227 1596

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Powerupcloud - Corporate Deck

  • 1. Taking off to Cloud? Onboard us and fly safe.
  • 3. We operate and support applications on major cloud & virtualization platforms What are we good at? We are good at the following technologies. But we also learn new technologies quickly.
  • 4. Our Customers We have good mix of startups and enterprises trusting us. Join the party today.
  • 6. We can help you design, build and migrate your applications to cloud Cloud Consulting Services Cloud Discovery Architecture Design New Implementation Migration & Testing Automation & Optimization Security & Cost Audits
  • 7. Cloud Managed Services You run your business. We’ll run your cloud. All this and more starting at just €1,000/month for up to 10 servers. Pay just €100/month for every additional server. Please visit www.powerupcloud.com for the exact support plans. We don’t just monitor the cloud services APIs. We also track the availability of OS, DBs, DNS and other scripts. Real-time Monitoring 24x7 Technical Support 99.50% SLA Promise 8 hours SA advisory/month Weekend DevOps Support Automated Ticketing Continuous Automation OS & Services Monitoring Quick On-boarding Database Monitoring Backups Monitoring DR Support Incident Support Change ManagementSupport Dashboard Access Weekly & Monthly Reviews Monthly Security Audits Monthly Cost Audits Hot-line Telephone Support E-mail Support
  • 8. Database Consulting Services Database Installations & Upgrades Day-to-day Administration Tasks Configuration Management & Patching Performance Tuning & Debugging HA, DR, Backups & Audits 24*7 Monitoring & Support
  • 10. Big Data Consulting We help you convert your data to business Databases Data Warehouse Learning Engine Analytics Reports Dashboards Data Mining ETL Engine (Kettle, Talend) Real-time Processing (Kinesis, Kafka) Structured & Unstructured Data Data Store End to end analytics platform developmentin cloud
  • 11. ETL, Data Warehouse, BI Expertise Data Warehouse Transformations Large Scale ETL Workloads Full-fledged BI Solutions • DWH migrations to cloud • DWH Optimization for performance • DWH re-architecting • Complex ETL workloads • Automate ETL jobs between multiple data sources • Hybrid cloud ETL integrations • BI platform integrations • Build universe, cubes and data marts • Dashboard development
  • 14. What is Recomind? • Recomindis a full-service digital campaign management platform for marketing professionals. • Powered by Amazon Simple Email Service (SES) and Amazon Simple Notification Service (SNS) from Amazon Web Services (AWS), Recomind's Intelligent Campaigns platform helps you better understand and engage with your customers resulting in higher ROIs on your campaigns. • Now you can send emails and SMS’s through Recomind and track the campaign performance. Upload your CSV file Upload your HTML files Conduct A/B testing Filter SPAM & send-out mails Analyze the results “An easy to use, fast and no nonsense campaign platform”
  • 16. How can Recomind help you? High Inbox Delivery Increase your inbox delivery rate by Recomind’s intelligent filters for Spam, Junk & Unsub lists. Cloud-based Recomindis powered by AWS cloud platform and is available in both SaaS & Hosted model. Data Privacy Recomind’sHosted model helps you to own your customer details by running in your cloud acc. Cost Advantage Recomind uses Amazon’s SES/SNS which helps you with unmatchable cost savings and higher ROI. Multi-Channel Now send bulk & transactional emails, messages & push notifications in one platform. In-built CRM You can connect your existing CRM with Recomind or use Recomind’sinbuilt CRM. Customization RecomindHosted model helps you to customize the platform as per your business workflows. Key Customers
  • 20. Customers Customer Case - Capitaland Capitaland is Asia’s largest real-estate company with over 100 shopping malls in Asia with 15 in Singapore. Capitaland wanted to launch a chatbot to help their customers receive instant support about their shopping malls. After considering many leading AI platforms, Capitaland chose Powerupcloud’s IRA.AI to build their customer support chatbot. IRA.AI platform was trained to provide information related to 15+ shopping malls and 2500+ retailers in Singapore. The chatbot can also help customers book Grab Taxi and reserve restaurant tables by calling Chope API. New releases includes retailer bots for Charles & Keith and Capital Optical. Customer Testimonial “We chose IRA.AI for Singapore's first experimental shopping mall chatbot concierge, primarily because of the flexibility and high customizability of the IRA.AI engine. This is critical for the complex and ever-changing use cases needed to enhance shopper experience at our malls.” - Ervin Yeo, AVP at Office of President, CapitaLand. Capitaland’s Sparkle powered by IRA.AI: https://www.youtube.com/watch?v=R3Ep4agosf0 Sparkle in action: https://www.youtube.com/watch?v=SVRiuPk3kzc
  • 22. The Challenge Google organizes massive online e-commerce festivals in partnership with some big brands like Amazon, Paytm, Magicbricks etc. These festivals are planned in a dynamic manner with more partners being added as the festival launch date approaches. As lot of money was at stake, Google used to run these campaigns in AWS as they were not confident of running on Google Cloud. How did we help Google? Powerupcloud is the first team to run a massive online festival on Google Cloud globally. Our team helped Google to successfully migrate the festival site from AWS to Google Cloud within a week. We were able to do this as we understand the AWS services better than most teams. This festival of 10 days saw some astounding numbers: • 90 Million Page Views • 6 Million Unique Visitors • 100% Infra & Security SLA In addition to 24*7 support, Powerupcloud also built a highly sophisticated real-time recommendation engine for GOHF using big data framework. The GDM festival was similar in terms of traffic. Technology Stack Ubuntu, PHP, MySQL, Google BigQuery, RiakDB, Redis, Apache Spark, Neo4j, Sockets.io, Python, PHP Cloud Services Used EC2, RDS, Kinesis, BigQuery, BigTable, Cloud SQL, DynamoDB Google Google’s GreatOnline Home Festival Google runs several online e-commerce festivals every year including GOSF (Great Online Shopping Festival), GOHF (Great Online Home Festival), GDM (Grand Diwali Mela) etc to promote the habit of online shopping among customers. Industry: E-Commerce Cloud Platform: AWS & Google Cloud
  • 23. “Siva and his team at Powerupcloud have managed some extremely visible & critical projects for us, flawlessly. They have an amazing ability to understand the operating environment -- even if it has multiple divergent stakeholders and manage smoothly across all of them. The one thing that I really appreciate is their candor in assessingcapabilities across Google, Microsoft and Amazon cloud offerings and bringing together the best solution transparently even when they worked on our Google partnered projects. Their cloud architecture suggestion and subsequent implementation has been key to the success of marquee projects like GDM 2.0, GOHF etc which have required exponential scaling in very short timeframes. On some of thesewe have called on them at the last minute, in the midst of a fire--drill, and yet they have on--boarded smoothly and provided impeccable solutions & support without any compromises on consumer data or cloud security. The cloud space is cluttered with many solution providers who are often quite themselves quite in the air! It's a pleasure to work with Siva and his team at Powerupcloud who don't just get it but also deliver it transparently.” Guneet Singh Head -- MarketingSolutions Google -- India& SEA
  • 24. Facebook FacebookCampaign Tied Together Facebook India promotes several Indian Festivals with online campaigns. One such online campaign was Tied Together which was released for Raksha Bandhan – a festival which celebrates the love and duty between brothers and sisters. The Challenge The campaign was designed to celebrate childhood memories of brothers and sisters. Users can pull their sibling images from their Facebook profile and mash them into a 15 seconds video with an audio background, and can post the final video back in Facebook. We used FFMPEG for video creation. FFMPEG application being one of the heaviest, Facebook was looking for a partner who can help them run this massive campaign on AWS without any downtime or latency issues. How did we help Facebook? Powerupcloud designed the AWS architecture in high available auto scaling mode to ensure 100% uptime of the application. As the application was heavy, several parameters including auto-scaling rules were tweaked to accommodate sudden spike in user traffic. Powerupcloud also handled automated deployments during the entire campaign period which saw at- least 3 deployments per day. The campaign was a resounding success with over 2 million users using the application to post their memories online. Technology Stack CentOS, FFMPEG, MySQL, MongoDB Cloud Services Used Industry: Technology – Social Media EC2, RDS, VPN, PIOPS, EIP, Elastic Beanstalk, Cloud Formation Cloud Platform:AWS
  • 25. The Challenge Hungama.com was one of the first Indian companies to use AWS to host their application. Today Hungama runs close to 1000 servers on AWS across 8 different accounts. Hungama spends close to $100K on a monthly basis with AWS while their competitors spend just 1/4th of this. Also they being one of the earliest to adapt AWS, their workloads run on EC2 classic which leads to several cost overhead and security concerns. How did we help Hungama? Powerupcloud was recommended by AWS to Hungama to help them optimize the AWS setup and bring down the cost by 60%. Powerupcloud team used PowerTracker (an in-house tool to audit AWS accounts for usage, cost and security) to assess Hungama’s current AWS setup and come up with recommendations towards cost optimization and security. Powerupcloud is working with Hungama tobring down their cost by $20K every 4 months and also tighten the security of the AWS environment. In first month, Powerupcloud team has brought down the cost by $9K. Java, Oracle, MySQL, Redis, Technology Stack PHP, FFMPEG, Akamai Transcoding, Couchbase, Cassandra, ELK Stack Cloud Services Used EC2, RDS, CloudFront, S3, Elastic Transcoder, ElastiCache, Elastic Search Hungama India’s Largest Digital Entertainment Company Hungama.com and Bollywood Hungama together owns rights for more than 70% of music content produced by India’s music and film industry. Hungama streams music through its mobile app and website. Industry: Media Cloud Platform:AWS
  • 26. ConnectAndSell SaaS based intelligentdialer Connectandsell helps companies grow their revenues faster than it is practical to grow their sales teams, by allowing existing reps to have more sales conversations in 90 minutes than they would otherwise achieve in an entire week. Industry: Technology Cloud Platform: Hybrid – AWS & Vmware Data Center The Challenge 20Cube Logistics has its data center on AWS with more than 70 servers and databases powering close to 20 applications. With global users from more than 14 countries using these applications, the availability of the applications are critical to ensure the smooth operations and freight come in and including the movement. 20Cube was seeking an able partner to effectively manage their cloud based data center databases. Our Solution Powerupcloud provides hybrid cloud consulting services to Connectandsell and is responsible for 24*7 availability of their applications across AWS and their data centers in US. Powerupcloud manages over 80 servers, MS SQL Server databases, Asterisk servers (Telephony) for Connectandsell in their hybrid setup with a record uptime of 99.99%. Powerupcloud also provides 24*7 cloud managed services and devops support for 20Cube and acts as the integration point for 6 different application development vendors. Technology Stack Windows Server, RHEL, Oracle, MS SQL Server, RDP Cloud Services Used EC2, RDS, VPN, Workspaces, PIOPS, EIP, Elastic Beanstalk, Cloud Formation
  • 27. The Challenge 20Cube Logistics has its data center on AWS with more than 70 servers and databases powering close to 20 applications. With global users from more than 14 countries using these applications, the availability of the applications are critical to ensure the smooth operations and freight movement. 20Cube was seeking an able partner to come in and effectively manage their cloud based data center including the databases. Our Solution Powerupcloud helps 20Cube to continuously optimize their AWS environment and also provides Database Consulting services. Today Powerupcloud manages the data center running on AWS which hosts some of their high critical enterprise workloads like Oracle Financials, MS SQL Server Enterprise and more. Powerupcloud also provides 24*7 cloud managed services and devops support for 20Cube and acts as the integration point for 6 different application development vendors. Technology Stack Windows Server, RHEL, Oracle, MS SQL Server, RDP Cloud Services Used EC2, RDS, VPN, Workspaces, PIOPS, EIP, Elastic Beanstalk, Cloud Formation 20Cube Logistics A $200M freight managementcompany 20Cube Logistics is a fast growing global logistics group with operations in over 14 countries including Singapore, India, Australia, US, China, Brazil, Africa andAPAC. Industry: Logistics Cloud Platform:AWS
  • 28. UTOO Cabs Cab BookingApp UTOO Cabs is the latest entrant in India’s booming cab aggregation market. UTOO Cabs is backed by some big conglomerate business houses of India. Cloud Platform: Google The Challenge UTOO Cabs is hosted on Google Cloud and the expectation from the customer is to have a low latency and high performing application which can handle high traffic from customers during peak hours. How did we help UTOO? Considering the high volume of API calls, the architecture was decoupled and designed in several layers to ensure that the API calls are processed by a queue. The application architecture was designed to work for a maximum concurrency of 20,000 users. With recent hacks of other cab aggregation apps, Powerupcloud performed comprehensive VAPT audit, ethical hacking and implemented WAF to ensure the security of the application and customer data. Technology Stack PHP, Python, MongoDB, MySQL Cloud Services Used Google VMs, BigQuery, CloudSQL, API Gateway
  • 29. The Challenge Bizfi.com processes millions of transactions and API calls in a month and due to security concerns they maintain their data on-premise. But this has reduced their flexibility of using some advanced cloud services and also increased their cost multifold as Bizfi has to store data for atleast 5 years due to meet compliance. Bizfi was looking to migrate their massive Data Warehouse and Reporting modules to cloud to reduce the overall time taken for generating insights and reports on a daily basis. How did we help Bizfi? As Bizfi was a heavy Microsoft shop with more than 100 SSIS jobs, Powerupcloud decided to move their on-prem SQL Server based DWH to Azure SQL Data Warehouse which will involve less changes to their current setup while also providing Bizfi with all advantages of a highly secure and scalable DWH. Powerupcloud also helped Bizfi in optimizing most of their long running queries, data modeling, optimizing SSIS jobs, Tableau jobs to help them run the whole DWH setup effectively on cloud. Technology Stack SQL Server, SSIS, Tableau Cloud Services Used Azure SQL Data Warehouse, SSIS, Azure VMs Bizfi Online Peer-to-Peer Lending Marketplace Bizfi is a US based fully automated online marketplace designed to give multiple financing options to applicants. Bizfi has processed more than $1.6 Billion in financing for 29,000+ businesses in last 5 years. Industry: Non Banking Financial Services Cloud Platform:Azure
  • 30. Credit Mantri Online Credit Score Analysis Platform CreditMantri intents to change the way credit is delivered in India by leveraging the power of technology and the digital medium. The Challenge CreitMantri works with CIBIL in helping customers assess their credit score and plan their personal financial decisions accordingly. CreditMantri runs on AWS and was looking for a partner to help them with security hardening and Devops support. How did we help CreditMantri? Powerupcloud deployed Spinnaker (an advanced Devops platform built for AWS by Netflix) for CreditMantri to help them streamline the deployment process and bring in one touch deployments. Powerupcloud also took care of security hardening by implementing below best practices, • A proxy AWS account with IAM roles defined. All user additions/deletions will be done in this proxy account to access the master account. • Web Application Firewall integration to prevent DDoS attacks, SQL injection etc. • TrendMicro Secure Cloud integration for IDS/IPS protection, Anti- malware, Anti-virus protection. • VAPT Audit by Nessus and Indusface at Application & Infrastructure level to fix all known vulnerabilities. • SSL certificates for all CreditMantri’s online assets. Technology Stack PHP, Java, MySQL, MongoDB, Redis, Solr, Spinnaker Industry: Technology – Financial Analytics Cloud Services Used Cloud Platform:AWS EC2, RDS, VPN, PIOPS, EIP, Cloud Formation
  • 31. Bangalore (India) 1034/A, 24th Main, Sector 1 HSR Layout Bangalore – 560102. Amsterdam (Netherlands) Bovendijk 22 3648NM Wilnis The Netherlands Chicago (US) 1603 Orrington Avenue Suite 1740, Evanston Illinois - 60201. Mumbai (India) A-2,204 Laram Co-Op H.S 24 S.V. Road, Andheri Station Mumbai – 400058. Chennai (India) 37, FirstMain Road New Colony, Chrompet Chennai – 600044. Pune (India) 710, Nucleus Mall 1 Church Road Pune – 411001. Coimbatore (India) 385/2, Kamarajar Road Peelamedu Coimbatore – 641004. Singapore 168, Robinson Road #12-01 Capital Tower Singapore – 068912. Office Locations Onboard us and Fly safe Contact Us Mail: santhosh@powerupcloud.com jonathyan.maas@powerupcloud.com Phone: +31 6 4227 1596