Powerpoint Week 6 GTI
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The document discusses important global trends and issues including mobile journalism, sustainability, and global positioning systems. It notes that smartphones offer capabilities like GPS, games, multimedia and internet access. It also discusses sustainability in terms of reducing environmental footprint through efforts like minimizing energy use and encouraging recycling. The document is preparing to discuss 10 trends, 2 issues, and 3 scenarios relevant to Nokia.
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10 Things to Teach About Mobile | Journalism Interactive 2014
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#Mobile #Journalism #MLearning Columbia Teachers College April 2, 2015
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A review of the Australian mobile landscape with a look to some European stats as a clue as to what might be happening next.
Also, some predications for the future of mobile - 2010 and beyond.
Mobile development Belgium
The document discusses the state of the mobile marketplace and opportunities for software developers. It notes that mobile internet usage and app downloads are growing globally as technical limitations are overcome. Location-based apps and real-time information delivery are on the rise. For Belgium specifically, it estimates 4 million iPhone users within 2 years of its launch. The conclusion encourages software developers to explore opportunities in the mobile space.
DWS17 - Plenary Session : Investment and digital infrastructure - Carlos LOPE...
The document discusses investing in digital infrastructure for Europe's digital future. It argues that Europe is lagging behind in telecommunications infrastructure like 4G coverage and fiber broadband compared to other regions. It advocates for a new regulatory framework that promotes high investment, simplifies regulations, harmonizes spectrum policy, and enables efficient market structures to foster the widespread deployment of digital infrastructure like 5G networks across Europe. The framework needs to address issues constraining network investments through measures like reducing deployment costs, introducing flexible access rules, and modernizing universal service obligations while keeping public financing.
Making mobile matter
A presentation by Georgia Zacharaki, Digital Account Director, Tempo OMD Hellas
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Improving the Economics of Mobile Marketing
This whitepaper is intended to present a view of the current situation in mobile advertising and the trends that are shaping it today and will shape it in the future. While mobile devices are rapidly outpacing traditional personal computers as the platform of choice for consumers, marketing and advertising are currently failing to keep up and capitalize on the opportunity. We divide this whitepa- per into three sections to review the issue. The first section outlines the current landscape and economic realities for digital advertising. The second section defines and describes the key challenges facing mobile marketers and contributing to the core problem of mone- tization (or lack thereof). The third and final section provides practical advice for improving the economics of mobile advertising for everyone – both advertisers and publishers alike.
Mobile Focus 2008 Stockholm Media Event
This is review and summary of presentation made at the Mobile Focus 2008 event in Stockholm, Sweden. The event focused mobile media, services and technologies
Futures of the Internet presentation
The document discusses how the internet is driving major changes across many industries. Key points include:
1) YouTube, Google, Facebook and other internet platforms have disrupted traditional media businesses like newspapers, music and phone companies.
2) Mobile internet use is growing rapidly, surpassing desktop internet in many areas. Most online activity now occurs on mobile devices.
3) Search has become the primary way people access and engage with information online. Social media and user generated content are also driving more engagement.
4) Video content is exploding online, led by YouTube, and online video viewing now rivals traditional TV in many areas.
Mobile trends for 2013 and beyond
Mobile connectivity continues to expand globally, with mobile subscriptions projected to reach 4 billion by 2018. While over half the world remains unconnected, mobile companies are focusing on connecting the next billion users in developing regions. This will require more affordable devices and data plans, as well as designs and software tailored for regions with unreliable power and lower literacy. Nokia's 105 phone exemplifies this approach with its low $20 price point, 35-day battery life, and data-efficient browser. As 3G and 4G networks spread, they will boost the capabilities of mobile users worldwide. However, connecting the remaining population will be an ongoing challenge.
Gemalto Magazine
This document provides an overview of recent digital trends in Japan and how the country is embracing global technologies. It discusses how Japan was an early adopter of technologies like 3G and mobile internet but is now opening up more to foreign trends with the rise of smartphones. The document explores how technologies are improving user experiences and driving changes in areas like mobile payments, health services, and the workplace. It examines Japan's evolving digital ecosystem and why it remains an important example to watch as a leader in digital innovation and interaction.
Review of Mobile World Congress 2011
The document summarizes key events and announcements from Mobile World Congress 2011. Over 60,000 participants from 200 countries attended, with 1,300 exhibiting companies. Major announcements included Nokia's partnership with Microsoft, new Android devices, and the expansion of tablets. Long-term Evolution (LTE) networks were demonstrated and will enable new mobile applications and services. The growth of mobile internet and new opportunities for operators and vendors in developing markets and machine-to-machine communication were also discussed. HTC won the award for device manufacturer of the year.
Whitepaper - A Consumer Cloud Solution - White Label or Build
The momentum continues to build in a technology-rich society where consumers are the drivers. Lifestyle standards are changing at an accelerating speed. Global businesses need to keep up with the pace to remain players in their industry. The personal cloud is predicted to replace PCs for the majority of consumer content storage needs. Only 7 percent of digital content was stored in the personal cloud in 2011 and expected to reach 36 percent as early as 2016. The choice to enter the consumer cloud space is to buy or build. A white label consumer cloud offer is an ideal solution for businesses to enter the cloud market with minimal financial risks. It is designed to increase market share opportunities and help with customer retention. If a company buys or builds, the fact remains that harnessing the cloud is a requirement in order to compete in times ahead.
IAB Digital Morning 2015 - Mobile: ontem, hoje e amanhã - Felipe Mendes (Gfk)
Chinese manufacturers are increasingly threatening established brands by offering high-end technology at mid-price ranges. Lenovo and ZTE introduced new smartphones that combine premium features with affordable prices. Meanwhile, LG, Sony, and Microsoft aim to compete in the growing mid-range market by refreshing their mid-tier device lines and confirming commitments to more affordable smartphones and tablets. The document discusses how major brands are shifting their focus to lower price points in response to growth from Chinese manufacturers.
M-Commerce 2010
Mobile commerce (m-commerce) is growing rapidly, driven by innovations like smartphones and app stores. Global revenue from mobile internet was estimated at $37 billion in 2008, with most from digital content purchases. Younger users and those in cities are more engaged with mobile services like social media and news. By 2013, over 80% of Europeans are projected to have smartphones. New payment methods like M-Pesa in Africa show potential. Mobile offers new advertising channels and a way for traditional companies to reach customers. The mobile device context requires tailored services rather than just shrinking desktop websites. Infrastructure lags innovation potential but the Apple App Store model is driving learning and adoption.
How audiences use technology and its impact on their lives
Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
- Mobile device ownership in the UK has grown significantly, with smartphone ownership reaching 67% in 2013. Tablet ownership has also doubled in the last year.
- Mobile advertising spend in the UK has grown strongly, with over £1 in every £10 of digital advertising now being spent on mobile. Mobile display advertising saw particularly strong growth between 2011-2012.
- Major publishers are seeing nearly half of their online content being consumed via mobile devices. Many companies also report a significant portion of online sales coming through mobile.
- Successful mobile marketing examples demonstrate using mobile to enhance other media like print, outdoor, and driving in-store purchases. The future will require completely adjusting strategies to focus on mobile.
Presentatie MARCOM13 alex kozloff
- Mobile device ownership in the UK has grown significantly, with smartphone ownership reaching 67% in 2013. Tablet ownership has also doubled in the last year.
- Mobile advertising spend in the UK has grown strongly, with £1 in every £10 of digital ad spend now on mobile. Mobile display advertising, in particular, saw large growth between 2011-2012.
- Major publishers are seeing nearly half of their online content consumption on mobile and tablet devices. Many brands are seeing a significant portion of online sales and traffic coming from mobile.
- Examples are shown of mobile campaigns that integrated with other channels like outdoor, print, and in-store to drive awareness and purchases.
- By 2013, the majority of search
Wave 2 - Mobility | UM | Social Media Tracker
Wave 2 - Mobility showed how social media moved from being a text-based medium of bloggers and posters to a fully audio visual one full of content creators and sharers.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint
This document discusses key challenges and opportunities in the mobile space. It outlines trends like increasing mobile data usage and growing smartphone adoption. It also examines demand for compelling applications and location-based services. The document reviews competitors' positions and identifies opportunities for Vodafone to promote an open ecosystem of third-party services on its mobile platform and provide seamless fixed/mobile VoIP services.
The impact of technology on consumer behaviour
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Consumer Insight Newsletter : 3G Released
3G is the third generation of mobile network technology that provides faster access to data and expands the utility of wireless devices. It allows for high-speed data transmission of up to 2 Mbps, which enables more advanced applications like mobile TV and video calling. A 2009 survey found that over half of young US consumers were interested in mobile TV through 3G. Japan was an early adopter of 3G in 2001, and it is now used widely for social networking, location-based services, mobile payments and more. The growth of 3G is expected to further increase the demand for mobile internet and non-voice services in countries like Thailand by fulfilling the unmet needs of key groups like teenagers and professionals.
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How audiences use technology and its impact on their lives
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Alex Kozloff (IAB mobile UK) @Mobile Dome MARCOM13
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Strategical analysis of Mobile Ecosystem holding Vodafone's viewpoint
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Every industrial revolution has created a new set of categories and a new set of players.
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选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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- 1. Guillaume Deroin Giuseppe Gangi Roelof Pepping Stefanie Kamp Astrid de Groot Global trends and Issues 20 th of March ‘09