12. A mobile nation Each year, approximately 19 million American households (42 million people) move to a new home. Moving triggers a wave of expenditure on move-related products and services. This spending yields a staggering mover-related industry of approximately $170 B illion annually in the U.S. Source: U.S. Census
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14. New homeowners: Powerful spenders The new mover is uniquely focused on purchasing products within the Home Improvement category. Compared to general consumers, people who have moved within the past 12 months spend much more heavily in this category: Total Home Improvement Project Spend $1000 - $1999 Total Home Improvement Project Spend $2000+ Purchase Interior Lighting Fixtures Purchase Exterior Lighting Fixtures $100 - $499 Purchase Interior Paint $500+ Source: MRI January 2007 Consumer Index 200 226 265 149 232 100% 126% 165% 49% 132% Increased Purchasing Behavior
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