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BMG Marketing Services 2010


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BMG Marketing Services 2010

  2. 2.  Billing and Collection programs are a cost effective solution designed to maximize cash flow by reducing delinquencies, provide superior customer service, and free you up to focus on other areas to grow your business.
  3. 3.  Our philosophy is simple. "If you don’t get paid, neither do we." Our fees are based on a % of net collections. At Blair Marketing Group we view our relationship with our clients as a business partnership. You are in the newspaper business and we are in the business of ensuring that you get the maximum reimbursement allowed for services rendered
  4. 4.  Jupiter Research reports effective email marketing campaigns can produce nine times the revenues and 18 times the profits of broadcast mailings.  The best news is that the majority of people who receive permission-based e- mails open, on average, 78% of them.  The average click-to-purchase rate has increased nearly 30% since 2004 and the average orders-per-email-delivered rate has increased more than 18% since last year.  We will customize an email campaign that is right for your company by demography, age, annual income, etc. We will create a landing page along with your company’s logo. We provide reports at the end of each campaign, which will specify emails sent, click thru, open rate, etc.
  5. 5. It's an effective way to give customers information about your business while putting your contact information in the customer's phone for future reference. 86% of the US owns a mobile phone 265 mm mobile phones users 240+mm text enabled handsets 65 mm text & web enabled phones ―Over 50% of the 262 million U.S. mobile phone subscribers have Mobile Internet access and 75% have text messaging capabilities‖–Insight Express, September 2007 ―There were over 28 billion text-messages sent in June 2007 almost 1 billion per day!‖ —CTIA Wireless Association ―Daily usage of text-messaging and mobile browsing is growing fastest among 25-54 year olds‖ — Insight Express, September 2007
  6. 6. SMS/ Text Messaging:-We have 25 million opt-in cell phones with demographic selections  Tap into the most cutting edge marketing channel available today!  We offer a full opt-in network of cell phone users that can be reached through SMS/Text Messaging. Target your prospect by area code or overlay your file with demographic selections. The opt-in cell phone users that appear on the SMS/Text Messaging lists have expressed interest in receiving special incentives and discounts sent directly to their cell phones. Each prospect has opted in to previous offers and rewards networks, expressly allowing third party advertisements.
  7. 7. Direct mail products make it easy to customize a targeted direct mail program for your business. Our full service package can be paired with a new mover list or one of our highly targeted residential lists. By utilizing our mailing service you can create a completely hands-off direct mail campaign at the lowest possible cost. From conception to strategy, our expert consultants will be with you every step of the way to ensure you achieve your objectives. Market Opportunities Every $1 spent on direct mail advertising brings in an average of $11 in sales more than twice the return generated with any other medium.  We design and print 4 x 6, 5.5 x 8.5 or 6 x 11 postcards, letters or brochures; up to four colors.
  8. 8.  Online marketing has become an important channel in today's marketplace and a very cost effective way to service your existing and new customers.  Each record includes name, physical address, e-mail address and are 100% permission based.
  9. 9. Do you have a database of your customers, but are missing a high percentage of their email addresses?  Our Email Append Service will allow you to build your online customer database by providing your customers most current email addresses.
  10. 10.  Our telephone appending service works with both consumers and businesses and can quickly find the phone numbers of your customers and prospects by using their names and postal addresses.  By using our phone append service, you will benefit from:  High match rates - 60% for residential and 70% for businesses on average.
  11. 11.  Accurate, current data - Reach your contacts when you call.  Performance pricing - Only pay for the results.  Accelerate your telemarketing program with our quality data, fast turnaround, superior match rate, and extreme accuracy.  Looking for wireless numbers? Try our cell append service.
  12. 12. Choose from over 135 million households nationwide Maximize your direct mail and telemarketing efforts to make up your perfect consumer and residential with a quality business list from the industry's mailing list. Pick your mailing list by location and largest B2B list database. Our Business List multiple criteria to reach your best prospects and Database contains almost every US company, from generate the greatest response. small businesses to corporate giants. We provide When you buy residential lists and consumer sales direct marketing executives with the highest leads, you can generate sales leads for direct quality business mailing lists in the industry. Our marketing to residential consumers. With the help of direct marketing consultants can help you find our consumer mailing list specialists, you can find the right buyers in any niche market, or capture consumer lists and residential lists that target your highly qualified sales leads to generate prospects ideal market of consumers for your sales force, with targeted selects including: Select Options  Phone Number  Household Income  Employee Size  Contact Age Group  Sales Volume  Homeowner/Renter  Year Business Started  Estimated Home Value or Income  Marital Status  Key Contacts  Length of Residence  Owners / Presidents/ CEO  Household Age  Sales Volume  Number of Persons/Adults/Children in Household  Woman Owned  Household Credit Card Info  Ethnic Owned  Mail Responsiveness Info  Franchise or Headquarters
  13. 13. New Movers are proven to beat anything Additional Information: on the market: Our New movers are (V)coded for accuracy:  V1=New at that Address We produce an average of 20% more  V2=New at address but has taken number with records—why: them  V3=Consumer has changed Listing We have the most contracts with the RBOC’s and LEC’s:  V4=Added another line  -Regional Bell Operating  *Verified Confidence Code Companies  -Local Exchange Carriers Better Service: We are a direct Vendor of New Mover  Same day service records from the issuing telcos.  Data Delivered in the format you request  No Minimum Order  DNC-scrubbing & NCOA
  14. 14. Phone Database Update: Phone Appends: We take a multi-step approach-  We take your 10 digit telephone numbers  We first we give you our Tier 1- database and run them through our Directory on net terms to update your records. Assistance File.  We then can take any non-updated records  We then run the Non-Matches Against our and run them against our Tier 2-directory New Connect file. assistance file.  We can then Verify those records for Contact 1st Accuracy Our Contact 1st File is Superior to any other New Mover file on the Market.  Because we have more contracts with the RBOC’s and LEC’s.  You will see a 20% increase in overall record pulls versus our competition!
  15. 15. Specialized in Residential Phone List Targeted Opt-In Emails and Email Append: Services:--- Our in-house file has over 120 available We offer the best in email lists and email selects deployment solutions to help you build the  Household Income most effective email marketing campaign for your needs. Utilizing Email Marketing  Contact Age Group within the broad scope of a multi-platform  Homeowner/Renter marketing campaign is a highly effective  Estimated Home Value o Income way to boost product and service awareness, as well as brand identity.  Marital Status  Length of Residence  Household Age  Number of Persons/Adults/Children in Household  Household Credit Card Info  Mail Responsiveness Info
  16. 16. Telemarketing can be challenging in Turn each outbound telemarketing contact today's environment, but still produces into sales and results. We select, assign, an incredible ROI when executed train, supervise and monitor top-performing properly. Utilizing the agents. Ask us to customize scripts for Inbound/Outbound Call Center of can different market segments using appeals help you turn a mediocre telemarketing that will get results. campaign into a winner with our Get the most outbound telemarketing expertise and product line. The leads and sales at the lowest cost. We following is a sample of some of the employ predictive dialing software on large- telemarketing services we offer: volume campaigns that enable high agent  DNC compliant Business and Consumer productivity. Calling Lists Handle your inbound telemarketing program from start to finish, 24/7.  Hosted dialers to increase outbound Choose between full-time, overflow and calls weekend/after-hours support. Make your  Call Center Set Up inbound telemarketing program one that your customers will remember with our toll-  Lead generation for larger campaigns free vanity numbers!  Free Consultation
  17. 17.  We take great pride in our sales team by training and developing our team on a daily basis.  Each sales and marketing campaign is strategically created in order to maximize results.  We assist in promotions and special pricing offers, developing the target market, restarts, verifications, creative list management, subscriber base appends and much more!