Cyber bullying involves threatening, harassing, or making another feel uncomfortable using technology like social media or cell phones. A recent study found 70% of students reported being bullied, and cyber bullying affects 50% of young kids, with 10-20% experiencing it regularly. People cyber bully because they think it makes them popular or powerful. However, cyber bullying can have serious legal consequences like criminal charges, prison time, and even ruin lives. The article emphasizes cyber bullying is not cool, funny, or a way to gain popularity.