This document discusses the differences between data, information, and knowledge. It defines data as raw and unprocessed, information as processed data that answers basic questions, and knowledge as applying data and information to answer "how" questions. The document also briefly defines customer relationship management (CRM) as a strategy for managing interactions with customers and provides a link to a YouTube video about focusing on targets.

1. By: Manuel Mccoy

3. Has no value

4. It can have any form

5. ex:pictures,numbers,

7. Provides answers to who,what,where,question

8. Knowledge The Application of data and information.....answers the how questions

9. BRINGING YOU THE KEY TO SCRM

14. Focus on the Target!

16. http://www.youtube.com/watch?v=FTG3v-m4PHM THE END TAKE A LOOK HERE THANKS FOR WATCHING!!