This talk was given on June 5, 2019 at Inventure$ 2019 in Calgary. It explored the value and power of design through several case studies in healthcare from Hopelab and Kaiser Permanente, both members of the Innovation Learning Network (ILN.org)
What do I mean by changing New Zealand? How about ending poverty; which also requires transforming our
public education system; improving parenting; developing a nation of financial literacy; creating more jobs, what about adding in affordable childcare so solo parents can work and let’s add in a few major health problems for good measure. That would work.
Crowdfundamentals: What your nonprofit needs to know about today's crowdfundingJeffTe
The document discusses the history and rise of crowdfunding. It provides examples of successful crowdfunding campaigns like the Ice Bucket Challenge that raised $115 million for ALS. While nonprofits have long used crowdfunding principles, new online platforms and tools have changed the fundraising landscape. Key lessons for nonprofits are to listen to supporters' ideas, approach donors fearlessly like crowdfunders do, and ensure financial accountability and transparency since that is an advantage nonprofits have over individual crowdfunding campaigns.
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M MarkBloomerang
https://bloomerang.co/resources/webinars/
Sherry Quam Taylor will let you in on a few things you might be doing that are keeping your donors from giving their best gifts to you – and thus keeping you from growing up and over that $1M mark.
This document discusses the benefits of cause marketing for businesses. It notes that 41% of consumers consider social causes when choosing similar products, and that 65% of companies see positive PR from increased corporate social responsibility efforts. The document also cites a study finding that 78% of millennials believe companies should make a difference, and 83% will trust companies more that are socially responsible. It introduces Causecast as a platform connecting media, philanthropy, social networks and education to inspire people to support good causes.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingJeffTe
A whitepaper co-authored by Blackbaud. Pomona College, The ALS Association & Big Brothers, Big Sisters of America. The paper shares the basic concepts of running a crowdfunding campaign and some interesting lessons learned from several non profits that have already gone down the path.
What do I mean by changing New Zealand? How about ending poverty; which also requires transforming our
public education system; improving parenting; developing a nation of financial literacy; creating more jobs, what about adding in affordable childcare so solo parents can work and let’s add in a few major health problems for good measure. That would work.
Crowdfundamentals: What your nonprofit needs to know about today's crowdfundingJeffTe
The document discusses the history and rise of crowdfunding. It provides examples of successful crowdfunding campaigns like the Ice Bucket Challenge that raised $115 million for ALS. While nonprofits have long used crowdfunding principles, new online platforms and tools have changed the fundraising landscape. Key lessons for nonprofits are to listen to supporters' ideas, approach donors fearlessly like crowdfunders do, and ensure financial accountability and transparency since that is an advantage nonprofits have over individual crowdfunding campaigns.
How To Grow My Nonprofit’s Revenue Up and Over the Elusive $1M MarkBloomerang
https://bloomerang.co/resources/webinars/
Sherry Quam Taylor will let you in on a few things you might be doing that are keeping your donors from giving their best gifts to you – and thus keeping you from growing up and over that $1M mark.
This document discusses the benefits of cause marketing for businesses. It notes that 41% of consumers consider social causes when choosing similar products, and that 65% of companies see positive PR from increased corporate social responsibility efforts. The document also cites a study finding that 78% of millennials believe companies should make a difference, and 83% will trust companies more that are socially responsible. It introduces Causecast as a platform connecting media, philanthropy, social networks and education to inspire people to support good causes.
The document discusses 7 trends to watch in 2012:
1. People power and social media empowering both individuals and large organizations.
2. The always connected millennial generation reshaping notions of time and place.
3. Increased focus on privacy as people limit what they share online.
4. The rise of hyperlocal and location-based content and apps while universal interests remain.
5. PR professionals needing a wide range of skills to adapt to changing media landscapes.
6. Fragmented approaches to health and wellness combining scientific and alternative approaches.
7. A turn toward optimism and hopeful stories to boost consumer sentiment.
Ideas from MediaPost's Marketing for Health ConferenceGSW
This week, we had the opportunity to attend MediaPost’s first annual Marketing Health conference. Thirty-eight speakers – including our own Ritesh Patel and Leigh Householder – from the top agencies and brands in our industry took to the stage to talk about big shifts in digital possibilities and fast-changing consumer expectations. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, big data points, memorable quotes and even a few share-worthy charts.
Crowdfundamentals: what your nonprofit needs to know about today's crowdfundingJeffTe
A whitepaper co-authored by Blackbaud. Pomona College, The ALS Association & Big Brothers, Big Sisters of America. The paper shares the basic concepts of running a crowdfunding campaign and some interesting lessons learned from several non profits that have already gone down the path.
Communicating Social Impact Better (WIAD 2018, Delhi)Sheel Damani
This deck is from a talk I presented at World IA Day, 2018 (New Delhi). It shows the approach to organizing information and its benefits for companies in the long run.
The session took a quick look at four NGOs analyzing their reporting approach (ONE, BRAC, Landesa and Movember are part of the exercise).
Change. Commitment. Complacency. Most organizations struggle with at least one of those issues, while disengaged workforces often grapple with all three. Joe Mechlinski unlocks the secrets to employee engagement by tapping into the power and wisdom of the brains in the head, heart and gut. Discover how something as basic as the biology of our bodies shapes our motivation, behaviors, and decisions so we can inspire greater connections at work and revive personal competency, reliability and sincerity.
Walking Miracles is a nonprofit organization in West Virginia that provides assistance to families affected by cancer through helping with travel expenses, counseling, and patient navigation. The organization is currently run solely by its founder and needs to establish its brand and increase donations in order to continue operating and potentially expand its services. The core problem is that Walking Miracles needs to better establish its brand and ensure sufficient funds to meet its goals of continuing to support local families impacted by cancer.
Make-A-Wish Michigan has proposed an integrated marketing campaign to Creatilytical Marketing to raise $1.2 million and increase volunteers by 20%. The proposal outlines Make-A-Wish Michigan's mission to grant wishes for children with life-threatening medical conditions. It discusses targeting millennials and engaging them through public relations, communications, and social media strategies. The proposal also provides an overview of Make-A-Wish Michigan's history, programs, events, and current marketing strategies. Creatilytical Marketing would develop an integrated campaign to help Make-A-Wish Michigan reach its fundraising and volunteer recruitment goals.
Pepsi launched the Pepsi Refresh Project (PRP) campaign to provide $20 million in funding for ideas submitted by the public to refresh their communities. Through strategic media partnerships, national events, and the RefreshEverything.com website, PRP achieved over 3 billion media impressions and drove over 18 million unique visitors to the site to vote, comment, and submit ideas. While the goals and objectives lacked specificity, PRP successfully engaged the public and generated awareness of Pepsi's initiative to support communities across the US.
For the Profit of Many – Designing Better For-Profit CompaniesChris Pallé
Talk was originally given at the RE:DESIGN Conference in Brooklyn, NY 4-28-2014 (redesignconference.com/conferences/uxd/)
The demand on businesses to think “socially” is evolving at a rapid pace. What was once good marketing to include something about a social cause on your Web site is no longer as impactful as threading it into the fabric of how you do business today. Come share in this conversation about B-Corporations and the implications pursuing this designation will have on your organization.
This document outlines a public relations campaign created by PRSSA students at Grand Valley State University called "Working 4 Purpose" to raise awareness for the nonprofit With Purpose. The campaign's objectives were to increase brand exposure for With Purpose, spread awareness about issues surrounding childhood cancer, and direct people to With Purpose's website and social media channels. Key strategies included social media posts, on-campus communication like tabling and stickers, and a partnership with Headbands of Hope. Through tactics like created Facebook ads and boosting engaging posts, the campaign was successful in meeting its objectives of bringing awareness to over 400 people, informing over 320 people about childhood cancer issues, and directing over 100 people to With Purpose's online presence.
Startup Health creert een eigen categorie business incubators. In 10 jaar tijd wil zij 1.000 startup wereldwijd verbinden aan de uitdaging om de gezondheidszorg dramatisch te vernieuwen. Een waar 'Global Entrepreneurship' aanpak, die het ambitieniveau van Amerikaanse ondernemers weergeeft.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
The Future Of Advocacy: Proving Value With MetricsInfluitive
This document discusses the importance of measuring community value and the shift toward advocacy-focused communities. It summarizes the results of a survey of 533 organizations on their community strategies and metrics. The key findings are: 1) Measuring community value increases leadership support and cross-departmental interest; 2) The most important community values are customer support and acquisition/advocacy; 3) Common metrics include new users, retention, and new customers. It also notes that communities naturally change over time and organizations should stay flexible in their goals and strategies.
Top Nonprofits on Instagram and What They Are Doing RightSallie Burnett
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages.
Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
Achieve a 213% Rate of Return in Health CareChris Birt
Not a stock, instead the ROI our clients have received in earned media from a two decades of experience in Health Care, Health Care Marketing, HMOs, ACOs, etc.
This document discusses trends in healthcare in 2016 related to clinical trials and research participation. It notes that new technologies are dramatically increasing the size and scope of clinical trials by making it easier for more people to participate remotely through mobile apps and sensors. Traditional trials typically took a year to recruit 10,000 people across 50 medical centers, while new methods can recruit that number from 30,000 people in just one month.
The document discusses crowdfund investing and the proposed Startup Exemption regulatory framework. It summarizes that crowdfund investing allows entrepreneurs to publicly pitch ideas and have open discussions with investors online. For a business to get funding, it would need to convince the "crowd" by being transparent about the opportunity. The Startup Exemption proposes rules like limits on amounts raised, disclosure requirements, and preempting some state regulations to make crowdfund investing legal under securities laws. It argues this could provide an important source of early-stage capital for startups.
Break All The Rules: What the Leading Health Systems Do Differently with Anal...Dale Sanders
This was my attempt to capture the intangible differences between leaders and followers in data driven healthcare. It should be noted that the organizations listed are not necessarily Health Catalyst clients. This slide deck is not intended to market or advertise Health Catalyst, but rather highlight leadership in analytics, wherever it exists.
My favourite campaign story of 2018 (and what we can all learn from it)Raw London
At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
--
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018
The document discusses plans for a social network called 1ARKnetwork that aims to encourage acts of random kindness. It will operate like other social networks but revenue will go to charity. It hopes to start in developed countries and emerging markets like China, India, and Brazil. The network hopes to reach billions of users by 2025 by creating a climate of participation through businesses, education, and communities. It will track social issues and create opportunities for funding social welfare.
Crowdfunding: Financial instrument or marketing tool?InSites on Stage
Crowdfunding: Financial instrument or marketing tool? by Hakim Zemni, Managing Director InSites Consulting Belgium, presented at STIMA on Thursday September 25, 2014.
Communicating Social Impact Better (WIAD 2018, Delhi)Sheel Damani
This deck is from a talk I presented at World IA Day, 2018 (New Delhi). It shows the approach to organizing information and its benefits for companies in the long run.
The session took a quick look at four NGOs analyzing their reporting approach (ONE, BRAC, Landesa and Movember are part of the exercise).
Change. Commitment. Complacency. Most organizations struggle with at least one of those issues, while disengaged workforces often grapple with all three. Joe Mechlinski unlocks the secrets to employee engagement by tapping into the power and wisdom of the brains in the head, heart and gut. Discover how something as basic as the biology of our bodies shapes our motivation, behaviors, and decisions so we can inspire greater connections at work and revive personal competency, reliability and sincerity.
Walking Miracles is a nonprofit organization in West Virginia that provides assistance to families affected by cancer through helping with travel expenses, counseling, and patient navigation. The organization is currently run solely by its founder and needs to establish its brand and increase donations in order to continue operating and potentially expand its services. The core problem is that Walking Miracles needs to better establish its brand and ensure sufficient funds to meet its goals of continuing to support local families impacted by cancer.
Make-A-Wish Michigan has proposed an integrated marketing campaign to Creatilytical Marketing to raise $1.2 million and increase volunteers by 20%. The proposal outlines Make-A-Wish Michigan's mission to grant wishes for children with life-threatening medical conditions. It discusses targeting millennials and engaging them through public relations, communications, and social media strategies. The proposal also provides an overview of Make-A-Wish Michigan's history, programs, events, and current marketing strategies. Creatilytical Marketing would develop an integrated campaign to help Make-A-Wish Michigan reach its fundraising and volunteer recruitment goals.
Pepsi launched the Pepsi Refresh Project (PRP) campaign to provide $20 million in funding for ideas submitted by the public to refresh their communities. Through strategic media partnerships, national events, and the RefreshEverything.com website, PRP achieved over 3 billion media impressions and drove over 18 million unique visitors to the site to vote, comment, and submit ideas. While the goals and objectives lacked specificity, PRP successfully engaged the public and generated awareness of Pepsi's initiative to support communities across the US.
For the Profit of Many – Designing Better For-Profit CompaniesChris Pallé
Talk was originally given at the RE:DESIGN Conference in Brooklyn, NY 4-28-2014 (redesignconference.com/conferences/uxd/)
The demand on businesses to think “socially” is evolving at a rapid pace. What was once good marketing to include something about a social cause on your Web site is no longer as impactful as threading it into the fabric of how you do business today. Come share in this conversation about B-Corporations and the implications pursuing this designation will have on your organization.
This document outlines a public relations campaign created by PRSSA students at Grand Valley State University called "Working 4 Purpose" to raise awareness for the nonprofit With Purpose. The campaign's objectives were to increase brand exposure for With Purpose, spread awareness about issues surrounding childhood cancer, and direct people to With Purpose's website and social media channels. Key strategies included social media posts, on-campus communication like tabling and stickers, and a partnership with Headbands of Hope. Through tactics like created Facebook ads and boosting engaging posts, the campaign was successful in meeting its objectives of bringing awareness to over 400 people, informing over 320 people about childhood cancer issues, and directing over 100 people to With Purpose's online presence.
Startup Health creert een eigen categorie business incubators. In 10 jaar tijd wil zij 1.000 startup wereldwijd verbinden aan de uitdaging om de gezondheidszorg dramatisch te vernieuwen. Een waar 'Global Entrepreneurship' aanpak, die het ambitieniveau van Amerikaanse ondernemers weergeeft.
NHS Leadership Academy Nye Bevan Programme 2016Joe McCrea
Social Media Masterclass delivered as part of the NHS Leadership Academy Nye Bevan Programme 2016. For more information go to @jbmccrea on Twitter or e-mail joe.mccrea@jbmccrea.com
The Future Of Advocacy: Proving Value With MetricsInfluitive
This document discusses the importance of measuring community value and the shift toward advocacy-focused communities. It summarizes the results of a survey of 533 organizations on their community strategies and metrics. The key findings are: 1) Measuring community value increases leadership support and cross-departmental interest; 2) The most important community values are customer support and acquisition/advocacy; 3) Common metrics include new users, retention, and new customers. It also notes that communities naturally change over time and organizations should stay flexible in their goals and strategies.
Top Nonprofits on Instagram and What They Are Doing RightSallie Burnett
Find out how nonprofits are successfully using Instagram to engage with donors and increase awareness of their causes. Examples of nonprofits Instagram pages.
Learn more here: https://www.customerinsightgroup.com/marketinglibrary/top-nonprofits-instagram-what-they-are-doing-right
April 5, 2017
Crowdfunding for medical care—seeking financial contributions from a large number of donors, often via social networks, to pay medical expenses—is growing in popularity in both the US and Canada. While the practice can have tangible benefits for some patients, it also raises challenging ethical and equity questions at the social level and for individual donors and campaigners. In this lecture, Professor Valorie Crooks examined some of these questions, identified important directions for ethics-focused research, and discussed what we know about the medical expenses people are seeking to have covered.
Learn more on our website: http://petrieflom.law.harvard.edu/events/details/crowdfunding-medical-care
Achieve a 213% Rate of Return in Health CareChris Birt
Not a stock, instead the ROI our clients have received in earned media from a two decades of experience in Health Care, Health Care Marketing, HMOs, ACOs, etc.
This document discusses trends in healthcare in 2016 related to clinical trials and research participation. It notes that new technologies are dramatically increasing the size and scope of clinical trials by making it easier for more people to participate remotely through mobile apps and sensors. Traditional trials typically took a year to recruit 10,000 people across 50 medical centers, while new methods can recruit that number from 30,000 people in just one month.
The document discusses crowdfund investing and the proposed Startup Exemption regulatory framework. It summarizes that crowdfund investing allows entrepreneurs to publicly pitch ideas and have open discussions with investors online. For a business to get funding, it would need to convince the "crowd" by being transparent about the opportunity. The Startup Exemption proposes rules like limits on amounts raised, disclosure requirements, and preempting some state regulations to make crowdfund investing legal under securities laws. It argues this could provide an important source of early-stage capital for startups.
Break All The Rules: What the Leading Health Systems Do Differently with Anal...Dale Sanders
This was my attempt to capture the intangible differences between leaders and followers in data driven healthcare. It should be noted that the organizations listed are not necessarily Health Catalyst clients. This slide deck is not intended to market or advertise Health Catalyst, but rather highlight leadership in analytics, wherever it exists.
My favourite campaign story of 2018 (and what we can all learn from it)Raw London
At IFC Holland 2018, Fiona Koch, Account Planner & Director at Raw London, was lucky enough to see a session run by Lori Davison, Head of Brand at SickKids Foundation, and Daniel Shearer, Team Lead for SickKids Campaign at Cossette Agency. The session was called ‘SickKids VS Apathy: a deep dive on the success of a groundbreaking healthcare campaign, what worked and what didn’t‘.
The SickKids VS brand platform has garnered international awards for groundbreaking creative. Lori and Daniel’s session dug deep into the results of the campaign – what worked well, what didn’t, and some of the key learnings taken away by the strategic leadership on both the client and agency side of the project.
Fiona was so inspired by this session that she took the opportunity to share what she had learned with the audience at Raw London’s event, Your Best Content Campaign, on Thursday 15 November 2018.
--
Fiona Koch - Raw London - Relay by Raw London - Thursday 15 November 2018
The document discusses plans for a social network called 1ARKnetwork that aims to encourage acts of random kindness. It will operate like other social networks but revenue will go to charity. It hopes to start in developed countries and emerging markets like China, India, and Brazil. The network hopes to reach billions of users by 2025 by creating a climate of participation through businesses, education, and communities. It will track social issues and create opportunities for funding social welfare.
Crowdfunding: Financial instrument or marketing tool?InSites on Stage
Crowdfunding: Financial instrument or marketing tool? by Hakim Zemni, Managing Director InSites Consulting Belgium, presented at STIMA on Thursday September 25, 2014.
55. Reduction in anxiety
among young cancer
survivors.
The Takeaway
The Win
Design and science are a
powerful fusion that
improves health outcomes.
@McCarthyChris @Hopelab