SlideShare a Scribd company logo
.
Humans have a need to know the future. Fate has a different opinion. Success,
therefore, requires optimizing opportunities with a focus on what comes next.
While we cannot predict the future, AB Geist builds online brands in health care around
three future proof principles. 1) That thought is more powerful than information. 2) That
content creation is more powerful than curation. 3) That SEO is a matrix of techniques
instead of a single method. This is how we make obsolescence obsolete.
Health care has changed more in one
decade than it has in a century. From
hospitals to HMOs to HSAs, I’ve been at
the forefront of those changes. I hope you
enjoy this look at my work and timeline.
Respectfully, Chris Birt.
.
Humans have a need to know the future. Fate has a different opinion. Success,
therefore, requires optimizing opportunities with a focus on what comes next.
While we cannot predict the future, AB Geist builds online brands in health care around
three future proof principles. 1) That thought is more powerful than information. 2) That
content creation is more powerful than curation. 3) That SEO is a matrix of techniques
instead of a single method. This is how we make obsolescence obsolete.
Health care has changed more in one
decade than it has in a century. From
hospitals to HMOs to HSAs, AB Geist has
been at the online forefront of change.
.
Humans have a need to know the future.
.
Humans have a
Much of this timeline reflects the work I
produced from soup to nuts, by myself or
a junior AD and PhP guy or two. For a
closer look at my campaigns see
How we
pre-launched
the Nation’s
Second
ACO. We went big.
HMOS | ACOS | Co-OpS
Multi-level campaign that
targeted low income families,
infants and special needs
population. The HMO for
Hennepin County Health.
HMOS | ACOs | CO-OPS
=
Hospitals |Clinics | GROUP INSURERS
HMOS | ACOS | cO-OPS
Not health care but a great new mobile site
and ground up ID.Go to www.captiollien.com
Our Methodology: Seeing the Big Picture
focus
The key to an organic, sometimes chaotic online
environment begins by tapping into the “zeitgeist”
of your brand. We “picture” the zeitgeist—or the
general “temper and trend” of your market—then
we clarify how your brand fits.
clarity dimension
Clarity is achieved by isolating
your “dot” or essential truth.
Figure one: focus and clarity
methodology covered on
following slides.
Your essential truth is then
communicated thru 3.0 techniques
which may be comprised of many
different tactics.
Methodology: focus|clarity|dimension
Coverage
beyond
care.
3 wk.
3 mo.
Methodology: finding your essential truth
DEFINE THIS
FIRST
Coverage
beyond
care.
3 wk.
3 mo.
Methodology: This remains my proven workflow.
DEFINE THIS
FIRST

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Achieve a 213% Rate of Return in Health Care

  • 1.
  • 2. . Humans have a need to know the future. Fate has a different opinion. Success, therefore, requires optimizing opportunities with a focus on what comes next. While we cannot predict the future, AB Geist builds online brands in health care around three future proof principles. 1) That thought is more powerful than information. 2) That content creation is more powerful than curation. 3) That SEO is a matrix of techniques instead of a single method. This is how we make obsolescence obsolete. Health care has changed more in one decade than it has in a century. From hospitals to HMOs to HSAs, I’ve been at the forefront of those changes. I hope you enjoy this look at my work and timeline. Respectfully, Chris Birt.
  • 3. . Humans have a need to know the future. Fate has a different opinion. Success, therefore, requires optimizing opportunities with a focus on what comes next. While we cannot predict the future, AB Geist builds online brands in health care around three future proof principles. 1) That thought is more powerful than information. 2) That content creation is more powerful than curation. 3) That SEO is a matrix of techniques instead of a single method. This is how we make obsolescence obsolete. Health care has changed more in one decade than it has in a century. From hospitals to HMOs to HSAs, AB Geist has been at the online forefront of change.
  • 4. . Humans have a need to know the future.
  • 5. . Humans have a Much of this timeline reflects the work I produced from soup to nuts, by myself or a junior AD and PhP guy or two. For a closer look at my campaigns see
  • 7. HMOS | ACOS | Co-OpS Multi-level campaign that targeted low income families, infants and special needs population. The HMO for Hennepin County Health.
  • 8.
  • 9.
  • 10. HMOS | ACOs | CO-OPS
  • 11. =
  • 12. Hospitals |Clinics | GROUP INSURERS
  • 13. HMOS | ACOS | cO-OPS
  • 14.
  • 15. Not health care but a great new mobile site and ground up ID.Go to www.captiollien.com
  • 16.
  • 17. Our Methodology: Seeing the Big Picture focus The key to an organic, sometimes chaotic online environment begins by tapping into the “zeitgeist” of your brand. We “picture” the zeitgeist—or the general “temper and trend” of your market—then we clarify how your brand fits. clarity dimension Clarity is achieved by isolating your “dot” or essential truth. Figure one: focus and clarity methodology covered on following slides. Your essential truth is then communicated thru 3.0 techniques which may be comprised of many different tactics. Methodology: focus|clarity|dimension
  • 18. Coverage beyond care. 3 wk. 3 mo. Methodology: finding your essential truth DEFINE THIS FIRST
  • 19. Coverage beyond care. 3 wk. 3 mo. Methodology: This remains my proven workflow. DEFINE THIS FIRST