Postmodernism and Hussein Chalayan

1. Postmodernism

2. History of Postmodernism
Technologic accumulation and economic
development caused to cultural changing process,
which has been called modernisation at 17. century
in Europe. Modernization, has formed new way of life
and social structure that effect all over the world.
Modernization has been unable to fulfill its mission
and solve its problems because of some reasons
after II. World War. Therefore, some intellectuals has
attempted to new way of searching. At the end,
postmodern situation has emerged and it accepted
pluralism, localization and liberty.

3. Differences between
Modernism and Postmodernism
Postmodernism is a reflection of modernism. Because of
that, to understand postmodernism form a historical point
of view, we need to first understand modernism.
Malcom Barnaid explains difference between modernism
and postmodernism; “Where modernity conceived of the
object in terms of production, post modernity conceives of
in terms of consumption.” Today, all the forms of only
purpose of being consumed and with fundamental target
of postmodernism, being appeal to wider audience.Marchel Duchamp - Fountain

4. Fashion involves many of primary elements of postmodernism, evidence of this can be
seen on the senior and junior fashion designers.
Fashion and Postmodernism
Especially new designers are using the influence of
postmodernism in their collections. Postmodernism
doesn't divide between high and low art forms.
Fashion were stereotyped as feminine and judged as
being almost lower in class then the more masculine
forms.

5. Hussein Chalayan

6. Hussein Chalayan is the one of the most
innovative designer of his era. His creative mix of
design, science and art in creating his fantastical
seasonal collections has won the designer
significant appreciation and exhibitions in some of
design and art museums around the world. Such
as, Museum of Contemporary Art in Tokyo, Palais
du Louvre, Metropolitan Museum of Art in New
York and London Design Museum. His fashion
shows are multi-sensory installations where sound,
light and sensors play a significant role.

7. The Tangent Flows - 1993
In 1993 Hussein Chalayan
graduated from the Saint Martins
Collage of Arts and Design and he
present his graduate collection
“The Tangent Flows”

9. Hussein Chalayan is inspired by
life, using current events as a
theme of his works. Therefore “The
Tangent Flows” was a rebellion
against the contemporary man,
whom he believes to be pathetic.
The Tangent Flows - 1993

10. Between ‘Burka’ - SS 1998
Chalayan’s Burka ‘Between’
collection from Spring-Summer
1998 when a line-up of models
wore burkas of varying length:
floor-length to just the face being
covered, exposing the naked
model underneath.

12. Burka is designed for the Muslim woman that
they were not allowed to expose their skins to
a stranger which Hussein Chalayan has
broken the notion of. Also he shows how the
religious code may remove a person’s identity.
Chalayan’s avant-garde designs have not
always been so fundamentalist, but they are
always radical and eye-catching.
Between ‘Burka’ - SS 1998

13. Before Minus Now - SS 2000
Chalayan’s Summer-Spring 2000 ’Before Minus Now’ was a collaboration
with London Based Consultants an architectural engineering firm. The
collection clearly demonstrated Chalayan’s interest in technology and
innovation in fashion context.

15. Before Minus Now - SS 2000
In this collection Hussein Chalayan interested in phenomena
such as magnetism, erosion and growth and he is focusing
on creating new shapes and volumes. And he crafting
clothes from different materials such as fiber glass, paper,
Tyvek, wood and microchips.
“The artist creates and recreates the dilemma of location
against destination, of traditions against modern world, of
identity of the body against robotics, and finally East against
West.”
(Robotic Identitiy. Multimedia Fashion Shows By Hussein Chalayan - digicult.it)

16. Conclusion
New technologies use innovation they immediately present innovate and
creative permanent opportunities and ways which cannot be imagined for
the designers. Postmodernism in fashion design includes keywords which
rapidly adapts to life style variables. Such as comfort, freedom, versatility
and individuality. Traditional clothing production methods and processed
seems to be less or none used and applications are rapidly developing.