This document contains summaries of 4 advertisements: 1) A Pizza Hut advertisement featuring a tower of pizzas on a red background to represent passion for their pizzas from Italy. 2) A newspaper advertisement portrayed as patriarchal by featuring a man in a bowtie on a green background symbolizing energy. 3) A Listerine advertisement using junk food and a milkshake cup to show Listerine will keep your mouth clean no matter what you eat. 4) A Tampax advertisement targeting teenage to middle-aged women with a model in bright colors and different outfits to represent comfort.

1. Denotations:
1- 10 pizzas on top of each other
2- Pizza hut logo
3- Slogan
4- Anchor
5- Red background with an exclamation mark
As we can see the background is red which
matches with the pizzas and with pizza hut logo. Red can
connote with energy, passion, love and desire. This might a
way of pizza hut telling that we should love pizzas from pizza
hut that they’re the most desired ones.
Also the poster has include a “tower of pizza” which
represents the real one.This tell us that the pizzas they
produced are based in Italy (which is where the pizzas came
from or created). Furthermore they used an exclamation mark
on the background the reason for them to do this might be
their way to tell us to only buy their pizzas, so by using an
exclamation mark they are telling us to only pay attention to
pizza hut.The audience for this advert is probably a wide
audience because everyone can eat pizzas, children or adults
it doesn’t matter.

2. Denotation:
1- Man
2- logo
3- Green background
4-blue shirt
5- tag line
6- anchor
This poster is advertising a newspaper. In my opinion the
poster is patriarchal because the advert is basically
telling us that men know everything and that they’re
smart unlike women, they are telling us that men have
the intelligence and women have the looks. Also the
man has a bow tie in him which make him look smarter.
Moreover the green background matches the logo.
Green symbolises energy and freshness and that’s
probably what the advert is trying to tell us, it’s telling us
that by reading their newspaper the audience will feel
more energetic and fresh.
patriarchal

3. Denotation:
1-Junk food/ trach
2-Milkshake cup
3-Slogan
4- Bottle of Listerine
5-White background
6- Blue font
On this Listerine poster they used a milkshake cup with
loads of junk food and trash to basically tell the audience
that if they put anything in their mouth Listerine will erase
any bacteria.The slogan says ‘What will your mouth go
through today?’ and right next to it there’s a bottle of
Listerine, this tells that no matter what we eat our
consume Listerine will keep our mouths clean and healthy.
More over the slogan has blue font which matches with the
colour of the liquid inside the bottle.The target audience
for this advert might be for people over 18 years old
because is around that age that we become independent
and start deciding what we should and shouldn’t eat.

4. Denotations:
1- Woman
2- Bright colours
3-White background
4- Logo
5- Name of model
6- Different type of clothes
This poster has a woman as a model which
means the advert is for young female
audience. We can also see that they use bright
colours which can connote with happiness,
comfort, etc.… Moreover the model is
wearing different type of clothes and that tell
us that by using the tampax product you will
feel comfortable and also able to wear
anything. Also they included the name of the
model and used the colour pink (which is
considered a ‘feminine colour’).The target
audience for this advert are probably
teenager girls that are around 15/16 to 45.