The document discusses the importance of attitude and how much of it is visible to others. It states that just as only 10% of an iceberg is visible above water, only a person's behaviors, values and judgments are visible to others, while their deeper motives, ethics and beliefs lie unseen below the surface. It emphasizes that attitude is everything and determines one's level of success and happiness more than any other factor. The document provides quotes about the power of a positive attitude and mindset for achieving goals and overcoming challenges.