This document outlines an agenda for a conference session on rethinking design briefs for dynamic environments. The session will include introductions, three short presentations from design professionals, a question and answer period, a group workshop task, presentations from the workshop groups, and final remarks. The presentations will discuss designing for happiness, personal development and growth, and psychological and personal factors in workplace design. The workshop task involves discussing the presentation topics and illustrating responses to them related to buildings, interior spaces, furniture, people or roles.
The document discusses paradigm shifts in property management over time due to changes in technology, the economy, the workforce, and the environment. Some of the major paradigm shifts discussed include the transition from manufacturing to services to ideas-based economies, the rise of mobile technology and virtual worlds, increasing attention to environmental issues like global warming, and a more diverse workforce and flexible work styles. The document analyzes whether various aspects of property management, like cost, design, and management approaches, constitute paradigm shifts.
The document discusses the concept of paradigm shifts, which refers to transformations from one theoretical perspective to another. It notes that Thomas Kuhn defined paradigm shifts as periods of peaceful progress punctuated by revolutions in thinking. Paradigm shifts are driven by agents of change, such as the printing press, computers, and the internet, which have transformed societies from industrial to information-based. The media has also undergone paradigm shifts, moving from theories of its all-powerful influence to recognition of its limited effects and increasing role in socialization. Overall, the document argues that paradigm shifts represent changes in human thinking and awareness that are accelerated by new technologies and driven by agents of change.
Scientists placed monkeys in a cage with a ladder containing bananas. Any monkey climbing the ladder would cause all monkeys to be sprayed with cold water. Over time, monkeys stopped climbing the ladder and instead beat up any monkey that tried, even if they had never been sprayed themselves. This demonstrated how paradigms and traditions can form and be passed down without understanding the original reasoning.
The document discusses implementing flexible working arrangements during an economic downturn. It notes that while some parts of Europe are recovering from recession, unemployment remains high. Agile working allows employees to work flexibly without assigned workspaces through strategies like working from home or third places. Implementing flexible working can help reduce costs, improve work-life balance during layoffs, and position companies for growth without additional expenses. Case studies show flexible working increases productivity, lowers costs, and boosts employee satisfaction. The key is change management to convince employees and management of the benefits.
Designing offices to Improve Business PerformanceNigelO
The document discusses how office design can impact business performance by improving employee satisfaction and productivity. It examines how providing variety, choice, daylight, views of nature, and spaces for both individual focus and collaboration can help meet employees' basic and higher-level needs. The document also stresses the importance of understanding an organization's specific needs, processes, and goals to inform the design of the physical workspace.
The document provides an overview of post-occupancy evaluations (POEs) and outlines their benefits. A POE involves systematically evaluating a building after it has been occupied for some time to determine how well it satisfies organizational and user needs. POEs help measure project success, provide design feedback, inform future designs, enable proactive management, and facilitate change management. They utilize occupant feedback surveys, expert walkthroughs, and analysis of space, costs, sustainability and technical aspects. Conducting regular POEs can improve building performance and satisfaction.
This document discusses indoor temperature standards and the potential for higher indoor temperatures in offices. It notes that international standards, like ISO 7730, predict thermal comfort can be achieved at temperatures up to 26°C if clothing is adjusted. National guidance also recognizes people can adapt to higher temperatures through changes in workstyle and building design features that allow adaptive opportunities. Allowing higher indoor temperatures could significantly reduce energy usage for cooling and make buildings more sustainable. The document also examines how reducing commuting travel, through flexible working arrangements and better use of existing office space, could lower individual carbon footprints.
The document discusses paradigm shifts in property management over time due to changes in technology, the economy, the workforce, and the environment. Some of the major paradigm shifts discussed include the transition from manufacturing to services to ideas-based economies, the rise of mobile technology and virtual worlds, increasing attention to environmental issues like global warming, and a more diverse workforce and flexible work styles. The document analyzes whether various aspects of property management, like cost, design, and management approaches, constitute paradigm shifts.
The document discusses the concept of paradigm shifts, which refers to transformations from one theoretical perspective to another. It notes that Thomas Kuhn defined paradigm shifts as periods of peaceful progress punctuated by revolutions in thinking. Paradigm shifts are driven by agents of change, such as the printing press, computers, and the internet, which have transformed societies from industrial to information-based. The media has also undergone paradigm shifts, moving from theories of its all-powerful influence to recognition of its limited effects and increasing role in socialization. Overall, the document argues that paradigm shifts represent changes in human thinking and awareness that are accelerated by new technologies and driven by agents of change.
Scientists placed monkeys in a cage with a ladder containing bananas. Any monkey climbing the ladder would cause all monkeys to be sprayed with cold water. Over time, monkeys stopped climbing the ladder and instead beat up any monkey that tried, even if they had never been sprayed themselves. This demonstrated how paradigms and traditions can form and be passed down without understanding the original reasoning.
The document discusses implementing flexible working arrangements during an economic downturn. It notes that while some parts of Europe are recovering from recession, unemployment remains high. Agile working allows employees to work flexibly without assigned workspaces through strategies like working from home or third places. Implementing flexible working can help reduce costs, improve work-life balance during layoffs, and position companies for growth without additional expenses. Case studies show flexible working increases productivity, lowers costs, and boosts employee satisfaction. The key is change management to convince employees and management of the benefits.
Designing offices to Improve Business PerformanceNigelO
The document discusses how office design can impact business performance by improving employee satisfaction and productivity. It examines how providing variety, choice, daylight, views of nature, and spaces for both individual focus and collaboration can help meet employees' basic and higher-level needs. The document also stresses the importance of understanding an organization's specific needs, processes, and goals to inform the design of the physical workspace.
The document provides an overview of post-occupancy evaluations (POEs) and outlines their benefits. A POE involves systematically evaluating a building after it has been occupied for some time to determine how well it satisfies organizational and user needs. POEs help measure project success, provide design feedback, inform future designs, enable proactive management, and facilitate change management. They utilize occupant feedback surveys, expert walkthroughs, and analysis of space, costs, sustainability and technical aspects. Conducting regular POEs can improve building performance and satisfaction.
This document discusses indoor temperature standards and the potential for higher indoor temperatures in offices. It notes that international standards, like ISO 7730, predict thermal comfort can be achieved at temperatures up to 26°C if clothing is adjusted. National guidance also recognizes people can adapt to higher temperatures through changes in workstyle and building design features that allow adaptive opportunities. Allowing higher indoor temperatures could significantly reduce energy usage for cooling and make buildings more sustainable. The document also examines how reducing commuting travel, through flexible working arrangements and better use of existing office space, could lower individual carbon footprints.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Rethinking Design Brief
1. #1 Rethinking the Design Brief:
Creative Solutions for the Dynamic
Environment
Moderator: Susan Wagner, Microsoft
Speakers: Brian Szpakowski, Broadway Malyan
Neil Usher, Rio Tinto
Nigel Oseland, Workplace Unlimited
#rethinkbrief
41. Biophelia
Mary Mary Quite Contrary
Psychological & Personal Factors 41
42. Social animals
Tales of Arabian Nights
Psychological & Personal Factors 42
43. Dunbar’s number
Alice in Wonderland
Psychological & Personal Factors 43
44. Choice
Alice in Wonderland
Little Mermaid
Psychological & Personal Factors 44
45. Nature
Alice in Wonderland
Babes in the Wood
Psychological & Personal Factors 45
46. Workshop task (20 mins)
• Discuss the briefing points raised in the pecha
kucha presentations
• Prepare a 3 minute presentation of your
response to the PKs
• Use the workshop materials to illustrate your
response to the presentations
• Focus your response on either the
building, internal space, furniture, people or role
etc
#rethinkbrief 46
47. #1 Rethinking the Design Brief:
Creative Solutions for the Dynamic
Environment
Moderator: Susan Wagner, Microsoft
Speakers: Brian Szpakowski, Broadway Malyan
Neil Usher, Rio Tinto
Nigel Oseland, Workplace Unlimited
#rethinkbrief
Editor's Notes
In one of Nigel Oseland’s presentations recently he made the point that ‘no child says when they grow up they want to work in an office.’ But most nights when I go home there are mothers and fathers with their little children on the bridge at the station there to watch the trains go by. And these kids would like nothing more than to get on one of those trains, and get whisked away somewhere, or even just go back and forth, not really going anywhere.
If you took these kids and said ‘would you like to take a train ride every day?’ you can guess what they would say. And what if you added, you can go to a place on the train where you will see a load of your friends, you can play most of the day, you can eat all kinds of food, you can get dressed up, and so on, what do you think they would say?
A lot of days, I feel the same…work is an adventure…but there are also a lot of days when work is just a grind. And I have a great job that I love.So I have become interested in how and why at some point ‘play’ becomes ‘work’ and what the difference is between the two. It is not a question of being fun, because anyone who has spent a lot of time on a playground knows that play isn’t always fun. It is also competitive and can be painful. It is challenging and there are lots of egos and different personalities at work. So its not ‘fun’, and it is not that you can do whatever you want, because in fact play is usually quite a structured activity with its own rules and logic.
We usually think of work as scheduled, structured, and linked to time. We think of play as being spontaneous, relatively un-structured, and not necessarily linked to time. In terms of design, if we look at the language of what a typical design brief , we have words like ‘efficiency use of space, space standards, area per person, with goals like support an increase in productivity…and so on.
Usually when I receive a brief from a client, if they have done some work before I came on board, I am presented with a ‘schedule of areas’, a generic excel spreadsheet specifying 200 of this and 1200 of that, 3 of these per 100 of those etc. I also may get some corporate brand information, maybe some RAL colours, some workplace standards. There is very little that is aspirational in all of this. The language is strictly utilitarian. The brief is a ‘serious’ document’ related to ‘the business case’ and all judged by effect on ‘the bottom line’…
The world of work is changing so rapidly, with informal networks and loss of hierarchy, and much more self governing of what you do, when and how you do it, and who you do it with, that renders the idea of a static schedule of areas virtually meaningless.We all need to be more open minded about what the workplace is and may possibly become. It has been postulated that the age of the office building will soon be over. As dispersed and flexible working becomes the norm for a lot of us in the knowledge economy, the office that used to be a place of production becomes something else.
So what if the offices primary goal was no longer to support work? What would it be and what value would it be to the corporation or the system?Instead of trying to find ways of getting the workplace to support various tasks people need to perform to do their job - I propose that the office should become a place where an organisation supports people in the things that make them happy.
Forget about enabling work processes. At a time when work can and is performed anywhere, a lot of us are questioning seriously what an office is for. But the language of the typical brief needs to change from task and efficiency metrics to one of happiness and play, leading ultimately to increased personal fulfilment. It really should be all about the individuals personal and social needs…
And maybe that’s the key to the workplace, forget about the word work altogether, don’t even focus on facilitating work…and certainly don’t try and disguise the activity of work as being something fun. Make the office a place for people to go when they are not working, or at least not working part of the time then they are there. The office could be somewhere you go when you want to talk to people, when you want to be inspired, when you want to be invigorated or challenged, when you want to be with friends or be part of a community. When you want to be somewhere you care about and somewhere that cares about you a bit.
I would argue that the office design brief needs words in it like comfort, beauty, sharing, friendship, community, and most importantly happiness. And these things shouldn’t be tacked on at the end but should be the primary focus…the overarching goal of the entire design team. We need to overcome our fear of talking seriously about happiness and the pleasure we can get beauty.Leys not forget that children loved to play at working, pretending to be running a post office or a grocery store. We like to be busy, we like to be active…people are not lazy and using happiness as a success factor in office design is not as crazy as it sounds.
Injuries heal faster when people are happy…they are healthier, and experiments show happy people perform task better, more effectively. So surely the design brief should pay attention to trying to influence, even in a small way, the happiness of office occupants.
Slacking versus IdlenessAnd for work to be a place of happiness does not mean it is a place for doing nothing. It is important to understand the distinction between Idleness and Slacking. Slacking is hiding in the supply cupboard or perusing ebay pretending to be at work. Slacking is avoiding work and there is no joy in it. It is avoidance of work without pleasure.
Idleness on the other hand, is as described by Aristotle the ‘cultivation of the most divine element in us through the exercise of leisure’…Idleness is in fact a ‘productive’ activity, vigorous and purposeful but not directed solely at achieving some quantifiable goal of production or efficiency. Idleness is all about openness and joy.
So let the workplace celebrate idleness. Let people get on with their work by all means, but also enable their idle pursuits. It will make them happier and ultimately more productive.Let the design brief have words in it like ‘Adventure’, Integrity, fulfilment’…aspire to a place that enriches us with its beauty, challenges us, surprises us. Create a place that embraces us, a community that is a place of joy and play.
Then we will be happy to leave our shopping malls and coffee shops, our home offices and lonely on-line existence and come together as the social animals we are, in a shared setting that used to be called the office but maybe will need a new name…Any suggestions?
Happiness is spiritual, individual, and difficult to even describe.. It is also subjective and ephemeral. Personal happiness is something to aspire to. What about national happiness or even company or organisational happiness? Can well being be measured? The Kingdom of Bhutan has pursued a goal of Gross National Happiness since 1972. Western leaders are now looking beyond traditional indexes of economic well being and turning to ways of measuring happiness.
David Cameron, Nicolas Sarkozy, and BarackObama all subscribe to the notion that measuring a nations well being by economic output is a dead end, and all three are looking at national policies to measure happiness.The past 30 years have seen a major scientific revolution and we now know much more about what contributes to happiness using results of psychology and neuroscience.
Well being can be measured by quality of our surroundings, quality of our culture and the strength of our relationships. One of the great but unmentioned causes of both happiness and misery is the quality of our environment, the quality of the walls, buildings, chairs and streets we are surrounded with. Yet a concern for beauty in office design is perceived as being frivolous and self indulgent.
But WHERE we are heavily influences WHO we can be. You are a different person at home, in a shop, or in the office.What is a beautiful environment, what kind of place makes you happy? Makes you smile?
So we should be serious about different ways of creating the brief, consider very carefully the language we use and what outcomes we would like to encourage. Focusing on the myriad of ways people get together to play, to enjoy themselves, to find pleasure…and looking at things we can provide in the workplace to support this. It could be the smell of fresh baked bread, a shared vegetable garden, bringing pets to work with us. So don’t be afraid of looking at familiar things in a new way, or to experiment. It is the only way to evolve and who knows, it might even be fun.
People are a businesses best asset and if the people don’t perform well then the business won’t survive. Traditionally CRE executivesfocus on space and cost efficiency rather than designing for psychological and personal factors to enhance individual performance. This may mean workplace design is evolving using the wrong success criteria.
Psychology is the study of mental processes and human behaviour. Environmental psychology explores the interrelationship between people and their environment. Evolutionary psychology are interested in how our innate human behaviour and psychological process have evolved to aid our survival and well being.
Eysenk’s classification of people as introvert/extrovert is the fundamental personality theoryExtroverts are thrill seekers who require stimulation, prefer to socialise and get easily distracted when working aloneIn contrast introverts prefer the quiet life and solitary activities and get distracted by noise and commotion
Another personality theory refers to people having an internal or external locus of control. Internals believe their behaviour is governed by their own decisions and are likely to be self-motivated.Externals believe their actions are governed mostly by external influences and require more supervision.
Arousal theory states there is an inverted U shape relationship between the level of arousal and performancePeople generally perform better if they are stimulated (which increases their level of arousal)Too much stimulation can lead to stress and thus reduce performance.Too little stimulation results in low arousal, boredom and poor performanceNeed optimal level of arousal to perform to maximum capability
Arousal theory is a meta theory that reoccurs in many psychological theoriesExtroverts have a low level of arousal so need stimulation whereas introverts have a natural high level of arousal so prefer serenityComplex and difficult tasks also increase arousal so are better done in calmer environmentsRepetitive tasks require more stimulating environments (or introverts)
Maslow’s proposed that people have a tier of needs that have to be met in turn before they can reach their maximum performanceThe lower order needs relate to basic building functions such as safety and comfort whereas the higher order needs relate to organisational factors.In many building the occupants are not satisfied with basic factors such as temperature, noise, privacy and ventilation.
In his Two Factor Theory, Herzberg postulates that organisational factors (such as recognition, responsibility and reward) motivate people to perform better.In contrast poor hygiene factors or working conditions lead to dissatisfaction and reduced performance.Like with Maslow, if basic comfort conditions (like temperature and noise) aren’t met then superficial changes like layout and colour will have little impact on performance.
There has been much research linking the impact of noise on arousal and performance.Other research by Demarco and Lister showed that it takes 15 minutes to achieve a state of deep concentration, which they called “flow”.After each distraction it can take 15 minutes to reach maximum concentration.
Environmental psychologists believe that how we behave in a place is a function of the environment and our personality. Behaviour is affected by our experience and expectations of a place as much as the physical aspects.Behavioural settings is where a pre-conceived notion of a place affects our behaviour in it, eg churches
In his Proxemic Framework, Hall estimated the preferred distances between people interacting in different social contexts.Personal distance is considered around 1.2 m but social or business distances are higher.Proxemics is affected by culture and personality.
Altman conceptualised privacy as a dialectic and dynamic process for controlling interaction with others.Not achieving the desired level of privacy leads to discomfort and stress whereas too much privacy results in social isolation.People will use physical and behavioural barriers to control privacy.
Territoriality is common behaviour in many animals. Personalisation may be considered as marking territory and taking ownership of the space.Environmental Psychologists say territoriality is a coping mechanism for controlling the level of interaction with others. Others argue that personalisation is fundamental to self-identity, partly innate and partly learned behaviour.
Another theory related to space is that of cognitive maps – the psychological process for recalling the relative location of everyday objects in space.We tend to use boundaries, landmarks, nodes and colour to navigate rather than names.Should be reflected in finding way around large complex buildings.
Homo sapiens have been around for half a million years but we have only worked in offices for just over 100 years.Evolutionary psychologists would say we our psychological processes have evolved to adapt to living in the African Savannah rather than work in the modern office – gloomy, unstimulating, dense, noisy, air-con.
Our evolved affinity with nature means that people like daylight, natural ventilation, a connection to the outside world, greenery, and a clear vista.Some evolutionary psychologists argue that people feel refreshed and perform better after sitting in a natural environment because nature provides asetting for “non-taxing involuntary attention”.
As social animals we have a sense of community and equity, we naturally take care of our the young and ill and we require a sense of belonging.We seek places for social gatherings where we can share stories and food – the hearth mentalityQuite often the social spaces are the first to disappear in an office
After correlating the neocortex size of primates with their social group size, Robin Dunbar estimated that the social network of humans is limited to 150 people. His estimate has been backed up with the average size of Roman maniples, African Village, Christmas card lists. Amish and Facebook. At Gore (Goretex), once a factory gets to 150 people in size they split it in two.Yet we design large flooplates with 600 or so desks on them.
In summary, the psychological theories highlight that we require a range of different environments depending on our personality and activity.In the modern office this means offering a choice of places to work with different ambient conditions and facilities – stimulating/busy/social areas and quiet/contemplative/serene areas.
Another recurring theme is the link to nature - providing workplaces with good daylight, views out, landscaping and planting, natural ventilation, low ambient noise, wayfinding using landmarks, and a floorplate on a human scale.