The document discusses the creation of a portal for selling used Jaguar cars. Over 30 participating Jaguar dealerships listed over 2,500 used cars on the portal. The portal attracted over 2.5 million visitors in its first 5 years and became a benchmark for other car manufacturers. The portal helps potential buyers explore Jaguar's story and history through images and sounds during their vehicle selection process.

1. NEW MEDIA AND WEB
Portal
Used Jaguar
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2. Search
Homepage
Inside page
Site Menu
THE CLIENT
Jaguar Cars Limited is a British automobile manufacturer specialized in the field of luxury sports cars. Founded in 1945 in Coventry by William Lyons and William
Walmsley, Jaguar is synonymous with elegance and performance. Many models of success over the years have made entire generations dream in Europe and in America.
After the passage in Ford and Tata Group, the current trend is a progressive return of the noble mark to a niche market consisting solely of customers with high
purchasing power. Current production includes three models: XF XJ and XK with a wide range of engines and luxury fittings.
,
THE CHALLENGE
Find a better place in the market for Jaguar used cars to communicate the uniqueness, prestige and sports side of the Company, and at the same time tell the story
of the brand, as a symbol of luxury, high performances and elegance.
THE SOLUTION
I’ve created the first Italian website dedicated to selling used cars on behalf of an automotive company.
More than 30 participating Jaguar dealerships and 2,500 cars marketed got in the portal, that attracts curiosity of over 2,500,000
visitors in five years, where you can choose the car model closest to your wishes. Then the portal became a benchmark for many
other car manufacturers, accompanies the potential buyer in an emotional journey that, through sounds and images, traces the story
of one of the most popular car in the world.
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3. CORPORATE IDENTITY
Internal
Communication
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4. tuttoFORMAZiONE
Percorso per
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La formazione TERZO MODULO
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Logotype Format brochures
tuttoFORMAZiONE
Percorso per
Per continuare a crescere insieme
365 giorni l’anno.
Neo Dirigenti
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Posteitaliane
comunicazione interna
Format posters
THE CLIENT
Poste italiane SpA is the largest Italian service company. Founded as a public company dedicated to the management of the monopolist postal and telegraph services
behalf of the State, is now a joint stock company whose capital is owned 100% by the Italian government through the Ministry of Economy and Finance.
The company is placed under the control and supervision of the Ministry of Economic Development, with 150,000 employees and a net profit of 1.018 billion euros.
THE CHALLENGE
Design the Internal Communication image, identifying a logotype and a format clear and recognizable at all levels. to be used for all communications addressed to the
group Italian Post Office employees.
THE SOLUTION
I’ve designed a completely new format of communication characterized by the use of the color orange and the arrow sign.
The new format becomes a distinctive feature of all print and electronic communications between PosteiItaliane and its employees by providing, among others,
also the brochures, posters and internal signals. The new logo and new image, also used in the exclusive channel of Education and Division BancoPosta, Correspondence
and Territorial Network, have shown their effectiveness quickly by growing awareness of the employees towards the new business function, thus
creating the conditions for the subsequent development of a long series of initiatives signed in the Internal Communication.
The strength of the creative idea and the success of the new format led Poste italiane to choose me as exclusive consultant for internal
communications to create, among others, the launch campaign PosteMobile, the preparation of periodic information “Il Gabbiano” (The Seagull),
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the communication campaign for the new Canteen Company and fo the Company Nursery. I’ve even created the Project of “Carta dei Valori” ROSA
(Charter of Values) which have been identified with the founding values of the Group as a result of a thorough fact-finding investigation PORTPHOLIO
conducted with questionnaires on specific employees.

5. DIRECT MARKETING
2011 Summer
Check Campaign
SUMMER
CHECK 2011CON
VACANZE EMOZIONANTI
LA SICUREZZA LAND ROVER.
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6. Back cover - Map Dealers Interior - Space dedicated to the promotion
Cover
THE CLIENT
Land Rover is the prestigious automobile brand born in England in 1948. It is a Limited Company acquired by Tata. With over 13,000 employees worldwide, Land Rover
is a specialized manufacturer of ATVs and four-wheel drive Sport Utility Vehicle that are offered to the public with the famous slogan “Go Beyond”
.
Current production includes: Land Rover off-road hard and pure as Defender and Freelander, large SUVs such as Discovery, luxury SUVs like Range Rover, Range
Rover Sport and Range Rover Evoque brand new, just released on market, which represents the smallest, lightest and most efficient cross-coupé ever produced by the
British Company.
THE CHALLENGE
Increase the overall turnover of the sales and service Land Rover with a targeted action by inviting the owners of Land Rover cars to go back to dealers for Summer
Check, with the aim of triggering new processes of fidelity and loyalty and increase revenue.
THE SOLUTION
I’ve plan action on the entire assets of Mailing Land Rover. More than 73.00o customers contacted for a total of 70 database divided
into 6 provinces and 4 regions multi-region, 10 different types of cover letter to match each to 7 different car models for a total
of 70 different types of flyer.
The numbers speak of an action to be taken successful completion is not possible without a prior strategic planning and consistent
quality control at every stage of processing. From a special graphic design with contents targeted to strategic planning to manage
the entire process of mailing.
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7. EVENTS
Modular Stand
Event
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8. Rendering - front view Rendering - side view
Rendering - view from above
THE CLIENT
Protection of small and medium Italian enterprises, increase the flow of productive investments in inbound and outbound, coordination between regions,
Chambers of Commerce and business organizations are just some of the tasks carried out by ICE, the National Institute for Foreign Trade.
Established in 1926 with the task of "promoting the development of exports," ICE with 115 offices in 86 countries around the world in areas of strategic interest, has
contributed significantly to the spread of Made in Italy in the world , overseeing the development and implementation of special promotional programs of great
importance for our country.
THE CHALLENGE
To design the creative concept and architectural design of the Institute for Foreign Trade to use during major trade exhibition in the world of the Plastic & Rubber
Machinery.
THE SOLUTION
I’ve design a modular stand to be adaptable to the space in the exhibition. Inspired by the geometry of the circle as a symbol
of wholeness and unity, the agency plans a creative line characterized by a circular movement that symbolizes harmony.
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The creative concept takes the circular element and declines it in visual of a gear, a synonym for "movement" but also for the production
process: the entire production system of Made in Italy. The stand, with its particular copy head to enhance the communication times
and the pay off "Made in Italy, Made in Ice", has toured the world, achieving high visibility and much appreciated by the institutions
and of the highest offices of ICE.
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9. PUBLISHING
FINANCIAL
PUBLICATIONS
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10. Annual Reports and Interim
Financial Statements in 3 languages
Internal format
THE CLIENT
Enel SpA is Italy's largest Energy ang Gas company and Europe's second listed utility by installed capacity. Enel is an integrated player which produces, distributes
and sells electricity and gas. Following the acquisition of Spanish electricity company Endesa, Enel has now a presence in 40 countries, with a net installed capacity
of about 95,400 MW, and serves more than 61 million customers and gas. Listed on the Milan stock exchange since 1999, Enel is an Italian company with the highest
number of shareholders, some 1.2 million retail and institutional investors in 2009. Enel is also the second largest operator in the natural gas market in Italy, with about
2.7 million customers and a market share of around 10% in volume terms.
THE CHALLENGE
Making Publications Report of Enel, Enel and Enel Trade for a total of 37 volumes, on average, between 300 and 600 pages each, including financial statements,
consolidated financial statements and quarterly and semiannual reports published in three languages, respectively Italian, English and Spanish.
THE SOLUTION
After an initial phase of in-depth analysis of the material, has been studied an optimal flow of work to cover the entire course of processing.
Through quality control consistently performed during each phase of data exchange with the various parties involved - including KPMG
as an auditor and the Office of External Relations as a project manager - I’ve been been able to eliminate any possibility of error ILARIA
and moreover to reduce time and cost of production.
The scope of the project, together with the legal significance of these important institutional publications, demonstrating once again ROSA
my ability to meet in a more appropriate manner the needs of all types of customers, even the most structured. PORTPHOLIO