As a Trustee for Cowley Road Works, the charity which organises Cowley Road Carnival, here's the presentation we've put together for potential sponsors. If you're interested then do contact me through LinkedIn. Thanks!
Marta Peres Ro, Commonwealth Games Digital Producer, gives an insight into how UNICEF UK teamed up with Glasgow 2014 Commonwealth Games to raise money and awareness to put children first across the Commonwealth.
A verse by verse commentary on DEUTERONOMY 15 dealing with the duty of cancelling all debts after seven years. God demands that they give to the poor and be willing to give them a loan to succeed on their own.
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
As a Trustee for Cowley Road Works, the charity which organises Cowley Road Carnival, here's the presentation we've put together for potential sponsors. If you're interested then do contact me through LinkedIn. Thanks!
Marta Peres Ro, Commonwealth Games Digital Producer, gives an insight into how UNICEF UK teamed up with Glasgow 2014 Commonwealth Games to raise money and awareness to put children first across the Commonwealth.
A verse by verse commentary on DEUTERONOMY 15 dealing with the duty of cancelling all debts after seven years. God demands that they give to the poor and be willing to give them a loan to succeed on their own.
This slidedeck is a summary of existing research on Local Media (local and regional press and their associated websites) in the UK. Our research into others’ research revealed the following:
- Whilst there has been a decline in circulation and readership of national newspapers as people have gone online, there has been a growth in readership of regional and local papers.
- People read local papers differently from national ones and seem to notice advertising more.
- The regional newspaper owners and media agencies have worked together to offer brands packages that give them a greater potential reach of audience, enhanced targeting, and access to a more receptive consumer – all at a cost which represents value.
- The thinking behind the creation of direct response press ads is much the same as existed in the 1990s.
- There is the evidence that the online websites of local papers actually boost audience reach – people who buy the paper also go online to read the title too.
- The opportunity for brands is clear – by advertising in local newspapers, they will reach a consumer who is much more open to receiving messaging and is more likely to act on it.
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to achieve this was to create a personality for the centre and in doing so enhance and show this through their digital marketing. Castlepoint were active in most elements of on-line marketing but required more focus on social media, in particular Facebook and Twitter. Customer relationship management was a critical element to their overall marketing strategy for 2013.
A very brief note of some of the magazine titles Connect manage and create commercial advertising opportunities with - pages 4 - 10. Plus a general overview of communication/publishing services.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
CITY MEDIA is an independent foundation based in Lausanne (Switzerland). Its aim is to facilitate information access on towns, cities and regions of the world. It promotes and offers local representatives tools for expanding their official communication and getting involved in global development by simplifying information access and knowledge sharing. Their latest project is called [City].vi, a network of 68,000 video sites, each specific to a city.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
Bike Week is the biggest nationwide cycling event in the UK. A national celebration of cycling, Bike Week helps you get more out of life – by getting on your bike and exploring your local community.
Bike Week focuses on encouraging families to taking up cycling as a regular activity in their local community. Bike Week is the time to “live local and get cycling.”
Bike Week is free to enter and open to everyone – you can either take part in an event or organise one yourself, you don’t have to be an experienced cyclist either, anyone can set up a Bike Week event.
To find out more about organising a Bike Week Event, or to see what events are going on in your area, go to www.bikeweek.org.uk
Castlepoint Shopping Park wanted to move further into the fashion market and be known as a fashion destination to their customer. One of the key objectives to achieve this was to create a personality for the centre and in doing so enhance and show this through their digital marketing. Castlepoint were active in most elements of on-line marketing but required more focus on social media, in particular Facebook and Twitter. Customer relationship management was a critical element to their overall marketing strategy for 2013.
A very brief note of some of the magazine titles Connect manage and create commercial advertising opportunities with - pages 4 - 10. Plus a general overview of communication/publishing services.
Marketing Birmingham, the city’s strategic marketing partnership, held a joint event with the Public Relations Consultants Association (PRCA) on Thursday 11th April, designed to raise awareness of the organisation among local PR companies.
The event, entitled ‘Telling the city’s story’, provided an insight into the work of Marketing Birmingham, which aims to boost the profile of Birmingham, the Black Country and Solihull among national and international audiences.
CITY MEDIA is an independent foundation based in Lausanne (Switzerland). Its aim is to facilitate information access on towns, cities and regions of the world. It promotes and offers local representatives tools for expanding their official communication and getting involved in global development by simplifying information access and knowledge sharing. Their latest project is called [City].vi, a network of 68,000 video sites, each specific to a city.
[Cruise Marketing] Targeting Cruise Audiences on Social MediaDigital Visitor
Perpetually in a state of active development, social media is fast becoming the most sophisticated instrument in the toolbelt of today’s digital marketer. And brands are recognising the inherent value of social networks, with social media spend set to exceed 20% of marketing budgets within 5 years.
As users, we give away more personal data than ever before and networks like Facebook have access to the lion's share. Access to such a wealth of data and a focus on technological developments within social media means that marketers and brands are able to target specific audiences more easily than ever before.
Last week, Managing Director at Digital Visitor, Anthony Rawlins, took to the lectern at the 2016 CLIA river Cruise Convention in Amsterdam. In his presentation, he talked in-depth about how the cruise industry can use social media to target its key audiences on social media.
Below is the presentation as it appeared on stage, from which you can expect to gain an understanding of:
A background to social media
Key social media tactics and techniques
Social media advertising and background
Targeting option on social
Performance of social media vs. traditional media
Mastering Measurement in PR CommunicationsMynewsdesk
Presentation from Mynewsdesk's webinar "Mastering Measurement in PR Communications." The webinar is available on-demand: http://bit.ly/2cj0Fdf
Anna-Katarina Skogh (Marketing Director at Hövding) and Hermes Holm (Public Affairs Manager at Edelman Deportivo) join Jonathan Bean (Chief Marketing & Growth Officer at Mynewsdesk) to discuss the Give A Beep campaign.
The panel will also dive into the following topics:
- Goal-setting
- Performance Measurement
- The impact of PR tools
3. Dynamic
• By 2013, 40% of
visitors were using a
mobile device to
access the site
• This increased rapidly
over the following year
or so
• Customers able to
access hundreds of
council services while
out and about
4. Structured for users
• Residents' area structured on the
council’s thematic customer service
groups:
• City and neighbourhood
• Home and money
• Health and wellbeing
• Life, family and learning
• Business services
• Plus ‘News where you live’ and extras
5. Things to see and do
• Original home for the ‘See it Do it
Sunderland’ brand
• Most of the content was migrated to an
external website but links redirect from
the original landing page to preserve
authority and optimise the content for
search engines
6. Elections and referendums
• Local government elections
• Parliamentary (general) elections
• Police and Crime Commissioner
• By-elections
• EU and voting referendums
• ‘Hat trick of hat tricks’
• First city to declare all three of its parliamentary constituency results for three consecutive
general elections
7. Content, social sharing and reach
• Managed web content in preparation for annual elections (and by-elections)
• Encouraged residents to register to vote and to use their vote
• Posted individual constituency and ward results to the council’s website and amplified
through social media
• Live coverage of ballot boxes arriving and general election results via Periscope
• 2015 general and local election coverage reached 2.2 million people and spread to
additional 1.7 million via retweets and shares
9. Sunderland International
Airshow
The largest free event of its kind in Northern Europe.
Complete end-to-end content management:posted
optimised content to website, distributed and amplified
through social media, to engage and delight customers.
10. #SunAirshow
• Used same hashtag across all social media networks to maximise impact
• Collaboration with communications colleagues, worldwide media agencies, display teams,
event organisers and emergency services to share clear messages (including emergency
messages when needed) with a large digital audience
• #SunAirshow reached 6.3 million people and spread to an additional 7.4 million in the
two weeks around the 2015 airshow.
12. All together Sunderland
All together Sunderland is an umbrella brand created by
Sunderland City Council.Its ultimate aim is to encourage
and motivate people to help and supportthemselves and
their communities.
13. Omni-channel strategy
• Leaflets and booklets available from community venues
• Pull-out specials in local newspaper
• Campaign partners telling the same story through their
individual social media channels
• Directing customers to All together Sunderland website
for further information - providing consistent
information,advice and guidance to customers in
matching branding
15. New Wear Crossing
• Joint construction venture between
companies from Ireland (Farrans) and
Belgium (Victor Buyck)
• Design team led by BuroHappold
Engineering and Roughan & O'Donovan
• PR by DTW in Guisborough
Worked with multiple international companies to manage the content on the website and
social media channels:
16. Sunderland Care and Support
Sunderland Care and Support is a local authority trading
company established by Sunderland City Council.
It is responsible for delivering a range of social care,
health and support services to residents across the city
of Sunderland and throughout the region.
17. Sunderland Children’s Centres
Sunderland Children runs activities and services at
venues across Sunderland.
The centres and venues are exciting places for children
to enjoy with their parents and carers... right from birth
until they reach the age of five (or older for children with
disabilities or other special needs).
18. Sunderland Children
• Managed content for thousands of activities and services - updated every term, with
additional activities during school holidays
• Posted information about those activities and services to the Sunderland Children
Facebook page,shared through other pages and social media channels,and dealt with
enquiries
• Migrated the website from external host to internal
19. World Economic Forum
April 2016
https://www.weforum.org/
agenda/2016/04/6-ways-
social-media-is-changing-
the-world
20. Unique, targeted content
• Attract - Convert - Close - Delight
• Know your audience
• Long-tail keywords
• Tailored to the audience
• Calls to action
• Remarkable content
22. MAKEitSunderland.com
• Design-led
• Intended for an international audience
• News,success stories and case studies
• Support available for businesses wishing to relocate to Sunderland
• Reasons to relocate to Sunderland
• Not dynamic at request of client who didn't understand who their users were or what
they would want from the site (and refused all advice)
