The document provides summaries of several projects by Karian van der Haak including: 1) A concept book narrating David Beckham's life as inspired by stories of Jesus Christ including religious costumes and soccer field designs. 2) A concept book with poems, images and video stills forecasting the age of Aquarius including a 3 meter canvas with cutout words and a projected movie. 3) A conceptual brand manual, collections and marketing tactics for a streetwear brand inspired by environmental and social issues. 4) A guerilla campaign, manifesto and website for a movement redirecting society's focus from appearances to inner self by highlighting issues in the fashion and beauty industry.

1. Karian van der Haak
Versatile and curious per-
sonality with critical point of
view.
Strong communicative skills
and empathic capacities.
Fresh outlook and inventive-
ness owing to creative back-
ground.
Hands on mentality with or-
ganizational and executive
capabilities.
Affinity with new media and
cultural - environmental in-
volvement.
Easy and accurate maintain-
ing of overview with an eye
for detail. See more selected projects at karianvanderhaak.com

2. god david
Narrating the life of David
Beckham being idolized as
saint Jesus Christ. Inspiration
is taken from holy stories, re-
ligious costumes and images
and the soccer field. Creating
significant sentences, concept
book and eleven designs with
hand created fabric samples.
Concept and collection book,
research, texts, illustrations,
fashion designs, editing and
lay out.

3. aquarius
The age of aquarius is used as
an inspirational source. Creat-
ing a prognosis concept book
with poems, inspirational im-
ages and video stills, a three
meter long canvas with cutout
words from the poem and a
movie projected upon it.
Forecasting concept, re-
search, illustrations, poems,
editing and lay out.

4. core
Core is a streetwear brand
which values awareness of
the environment, happen-
ings in society and its wear-
ers own vision, which is used
for inspiration of the concep-
tual brand manual, collection
and communication. Creating
the brand manual, three col-
lections and a diverse array
of communicational tactics;
such as guerilla marketing
and social media, with four
designers and three commu-
nicators.
Brand concept, project man-
agement, research, illustra-
tions, texts, exhibition design,
web design, editing and lay
out.

5. mind appearances
The movement MIND AP-
PEARANCES revolves around
redirecting society’s focus
from Appearances to the In-
ner Self. This focus is created
and maintained by the Fash-
ion and Beauty Industry. The
movement highlights issues
such as mindless consump-
tion and friction between ide-
als, reality and mindset. It
encourages awareness, dis-
cussion and activeness
through its guerilla campaign,
manifesto and the platform
mindappearances.com. By in-
filtrating the Industry’s arena
of shops, magazines and ads it
will set off a movement.
Campaign concept, research,
texts, campaign design, web
design, editing and lay out.