Portfolio by Yoona Kim
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Highlights of my marketing achievements from previous work experiences in FOX channel, kärcher and Microsoft.
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Francis Lambert has extensive experience leading brand communication strategies and campaigns. He provides strategic counsel to clients, develops multi-channel plans to achieve objectives, and inspires teams. Notable successes include a Sony HD TV launch partnership with Sky TV that increased Bravia TV sales by 14% and the Vaionation social media platform that drove increased sales of Sony Vaio laptops and software. He has expertise in measuring effectiveness across all media and building partnerships.
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This document provides summaries of creative work for various clients across different industries, including travel companies, airlines, resorts, software companies, political parties, music sites, event companies, toys, estate agents, property developers, mortgages, and law firms. For each client, it briefly describes the goal of the work and campaign and sometimes includes details about the creative solution, such as using photographs, illustrations, or testimonials. The document serves as a portfolio for a creative agency to showcase their work.
Work Portfolio 1
This work portfolio summarizes Olujekun Oldayo's creative work for various clients. It includes projects managing marketing campaigns for film premieres and festivals, designing branding and marketing materials for trade shows and restaurants, securing international artists for a music awards event, and creating campaigns and publications for technology companies. The portfolio demonstrates success in developing strategic plans, designs, and events that achieved goals like increased visibility, record attendance, and new business for diverse clients across West Africa and the UK.
Janus Credentials Deck 2016
This document describes several digital marketing campaigns conducted by an agency. It summarizes four campaigns:
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2. A 360-degree campaign for a new air purifier brand that involved developing a website, digital PR, social media, SEO and media strategies.
3. A campaign for a new World Trade Center development that included developing an informative website and media buys.
4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags.
The document emphasizes ideas and digital strategies
OBI creds
OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
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Revolution Marketing provides concise summaries of 3 sentences or less:
Revolution Marketing helps brands communicate their identity through immersive experiences. They develop big ideas and execute them flawlessly while staying within budget. Their case studies demonstrate generating brand awareness through sponsoring tours and events, including successful campaigns partnering with American Rag, Fuse TV, Ford, and Lifetime Television.
D vi o Digital Credentials
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
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Work Portfolio 1
This work portfolio summarizes Olujekun Oldayo's creative work for various clients. It includes projects managing marketing campaigns for film premieres and festivals, designing branding and marketing materials for trade shows and restaurants, securing international artists for a music awards event, and creating campaigns and publications for technology companies. The portfolio demonstrates success in developing strategic plans, designs, and events that achieved goals like increased visibility, record attendance, and new business for diverse clients across West Africa and the UK.
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3. A campaign for a new World Trade Center development that included developing an informative website and media buys.
4. Several Twitter engagement campaigns for movies, mobile phones and other brands that involved influencers generating buzz using relevant hashtags.
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OneBigIdea is a specialist media marketing agency that helps media owners meet advertising and sponsorship goals. It has an experienced team with expertise in the media sector and marketing strategy. OneBigIdea creates compelling reasons for advertisers to engage with media properties through powerful engagement marketing techniques that combine digital and promotional activities. It provides flexible, personalized support for projects of any size or complexity.
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Revolution Marketing provides concise summaries of 3 sentences or less:
Revolution Marketing helps brands communicate their identity through immersive experiences. They develop big ideas and execute them flawlessly while staying within budget. Their case studies demonstrate generating brand awareness through sponsoring tours and events, including successful campaigns partnering with American Rag, Fuse TV, Ford, and Lifetime Television.
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TrashTalkFCM is an experiential marketing agency that specializes in creative brand marketing solutions. They offer a full suite of services including campaign ideation, planning, production, execution, and reporting. Their goal is to create meaningful engagements between brands and consumers through interactive experiences.
Be The Machine Winter Resorts
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Thread & Needle - Company Profile 2022 - Apr.pptx
Thread & Needle is a full-service marketing agency that develops customized marketing campaigns for clients in various industries. They specialize in integrated marketing, digital marketing, video production, and performance advertising. The document provides examples of campaigns the agency has run, including for brands like Panasonic, Kewpie, MSB, and MB Ageas Life.
JNI Capabilities Presentation
Jack Nadel International is a promotional marketing company that has been in business since 1953. It provides a wide range of promotional services including branded and non-branded merchandise, marketing campaigns, and event support. It has offices worldwide and works with major clients across industries. JNI offers full-service promotional solutions tailored to clients' needs and budgets.
CPLFW 2021 - OTT WoNo.ppt
Magicdust Creations and Maxcan Entertainment are organizing the first ever Couture & Pret Lifestyle Fashion Week in India, which will be telecast on MTV. The event will showcase top designers and models over 3 days with 18 designers and 46 models participating. There will be extensive branding, promotions, and marketing activities both online and offline to promote the event and its sponsors. Sponsorship packages include branding and advertising privileges along with access and visibility opportunities at the event.
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Why Digital and what you absolutely need to know
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Sarah Allen 2015 Resume (2)
Sarah P. Allen has over 15 years of experience in media, advertising, and marketing with expertise in strategic planning, operations management, client services, and creative development. She has held leadership roles in organizations such as the Bay Area Black Journalists Association and the San Francisco Peninsula Press Club to support diversity in media. Allen is skilled in online advertising, social media, publicity, events, and database management.
Kelley moore resume updated2016
Kelley Moore is an experienced executive producer, content creator, and brand strategist. She has over 13 years of experience producing both online and broadcast video content across multiple platforms. She specializes in creating branded content for major consumer brands, developing social media strategies, and producing TV segments and events. Moore's background includes roles producing lifestyle videos for Amazon, building a home and lifestyle segment for e-commerce site Joyus, and founding her own creative media company producing content for brands.
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China Case Studies
One9ninety provides social media marketing services in China for multinational companies, including community management on platforms like Sina Weibo and Douban. They have run campaigns for clients such as Lufthansa, Garnier, and the UK Pavilion. For Lufthansa, they grew a Weibo community to over 8,000 followers through regular posting and influencer engagement. In their work for Garnier, they recruited influencers who generated over 700 authentic product reviews reaching millions of views. For the UK Pavilion, they drove traffic to the client's site through contests and cultural content on Douban, achieving high engagement metrics.
Style Branding Linked In
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Boatsetter
Scott Brand is applying for a social media manager position. He has experience developing social media strategies, creating engaging content for multiple platforms, and listening to customers to build brand awareness. He has strong project management and analytical skills and has produced viral videos and engaged communities through social media previously.
Aviva case
- Aviva's "You Are The Big Picture" campaign featured giant portraits of customers, employees, partners and community members wrapped around prominent buildings in 6 major cities worldwide.
- The campaign had social media and engagement at its core, allowing people to upload photos that would be projected onto buildings. It supported Aviva's goal of putting customers at the heart of everything they do.
- By linking the campaign to Facebook and YouTube, Aviva was able to generate significant engagement from audiences around the world and strengthen relationships with its customers.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns utilizing PR, social media, events, and ATL strategies to drive media coverage and sales. Recent successes include a Christmas campaign for Amazon that delivered record reach and value, and positioning Canon cameras as must-have lifestyle accessories.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
Credentials for Best Buy
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
Que Pasa Creds Overview May 2010
Que Pasa is a digital agency that creates engaging branded content and apps across various platforms. They have over 20 years of experience in using new media technologies to deliver brand communications. Their services include planning digital strategies, designing websites and apps, creating editorial and video content, managing social media, and mobile development. The document provides several case studies of campaigns Que Pasa developed for clients in music, entertainment, and sports that achieved successful engagement metrics and positive feedback.
Influencer Marketing Analytics
Popular Chips Insights is the world's first Social Media Analytics tool able to monitor Influencers and Competitors on Instagram and present unique Demographic reports like followers country, age and gender distribution.
Findability & Attracting Audiences
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Hello. Am I the content writer or strategist you're looking for? Welcome to my portfolio; where I show you what I have been working on over the past few years and hopefully convince you that we should work together. I look forward to connecting with you!
Why Digital and what you absolutely need to know
- Euro RSCG Digital is a digital division of the advertising agency Euro RSCG that was formed in 2004 and now has 26 digital experts working on projects for clients.
- Some key developments in digital communication in 2009 included the first year that online advertising spending in the UK overtook TV spending and the first year mobile internet users doubled in the Czech Republic.
- Successful digital campaigns in 2009 included interactive banners, social media initiatives, mobile applications, and integrated online and offline campaigns that drove traffic and engagement.
Sarah Allen 2015 Resume (2)
Sarah P. Allen has over 15 years of experience in media, advertising, and marketing with expertise in strategic planning, operations management, client services, and creative development. She has held leadership roles in organizations such as the Bay Area Black Journalists Association and the San Francisco Peninsula Press Club to support diversity in media. Allen is skilled in online advertising, social media, publicity, events, and database management.
Kelley moore resume updated2016
Kelley Moore is an experienced executive producer, content creator, and brand strategist. She has over 13 years of experience producing both online and broadcast video content across multiple platforms. She specializes in creating branded content for major consumer brands, developing social media strategies, and producing TV segments and events. Moore's background includes roles producing lifestyle videos for Amazon, building a home and lifestyle segment for e-commerce site Joyus, and founding her own creative media company producing content for brands.
Melon Media_Credential 2021
WE BELIEVE THAT A SUCCESSFUL INFLUENCER MARKETING CAMPAIGN STARTS WITH AN INSIGHTFUL UNDERSTANDING OF TARGET AUDIENCE AND THE BEST PREPARATION OF CONTENTS AND STRATEGIES.
China Case Studies
One9ninety provides social media marketing services in China for multinational companies, including community management on platforms like Sina Weibo and Douban. They have run campaigns for clients such as Lufthansa, Garnier, and the UK Pavilion. For Lufthansa, they grew a Weibo community to over 8,000 followers through regular posting and influencer engagement. In their work for Garnier, they recruited influencers who generated over 700 authentic product reviews reaching millions of views. For the UK Pavilion, they drove traffic to the client's site through contests and cultural content on Douban, achieving high engagement metrics.
Style Branding Linked In
StyleBranding proposes using fashion videos and an ambassador character named Audrey to create an identity for a mall and engage target audiences. 10-30 second videos each month would showcase merchandise from a mall "ambassador". Audrey would represent the mall's image online through social media to expand the mall's presence and drive traffic. The goal is to personalize the mall's relationship with consumers and communicate directly with their lifestyle.
Boatsetter
Scott Brand is applying for a social media manager position. He has experience developing social media strategies, creating engaging content for multiple platforms, and listening to customers to build brand awareness. He has strong project management and analytical skills and has produced viral videos and engaged communities through social media previously.
Aviva case
- Aviva's "You Are The Big Picture" campaign featured giant portraits of customers, employees, partners and community members wrapped around prominent buildings in 6 major cities worldwide.
- The campaign had social media and engagement at its core, allowing people to upload photos that would be projected onto buildings. It supported Aviva's goal of putting customers at the heart of everything they do.
- By linking the campaign to Facebook and YouTube, Aviva was able to generate significant engagement from audiences around the world and strengthen relationships with its customers.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns utilizing PR, social media, events, and ATL strategies to drive media coverage and sales. Recent successes include a Christmas campaign for Amazon that delivered record reach and value, and positioning Canon cameras as must-have lifestyle accessories.
Best buy credentials
Fever is a top 20 UK consumer PR agency specializing in lifestyle, retail and consumer tech clients. They have long term partnerships with global brands like Amazon, Canon, and Toshiba. Their work includes strategic brand planning, press office management, product launches, and integrated campaigns leveraging PR, social media, events and more. Recent successes include driving record Amazon Christmas sales in 2010 and making Friends the number one DVD box set that year through a pop-up cafe campaign.
Credentials for Best Buy
1. Case studies - capabilities/campaigns with ‘big retail brands’
2. Consumer Technology experience
3. Building brands
4. Information/examples on how we run integrated campaigns
Que Pasa Creds Overview May 2010
Que Pasa is a digital agency that creates engaging branded content and apps across various platforms. They have over 20 years of experience in using new media technologies to deliver brand communications. Their services include planning digital strategies, designing websites and apps, creating editorial and video content, managing social media, and mobile development. The document provides several case studies of campaigns Que Pasa developed for clients in music, entertainment, and sports that achieved successful engagement metrics and positive feedback.
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Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
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Get admission in various courses and boost your employment opportunities.
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Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
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Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Portfolio by Yoona Kim
- 1. YOONA KIM’S PORTFOLIO MARKETING PUBLIC RELATIONS PRODUCT MANAGEMENT
- 3. LAUNCH PROMOTIONS Created visual marketing assets such as program information and online banners, blog skins for the homepage and official social media accounts. Planned and ran on-air and social media events for upcoming programs. Localised American TV shows for the Korean market.
- 4. PRESS RELEASES Researched upcoming U.S. TV programs. Developed press releases and feature articles for sitcom channel FOXlife. Sent journalists articles about programs such as Two and a Half Men, How I Met Your Mother, and The Office.
- 5. OUTDOOR EVENT Arranged venue for Walking Dead premiere event. Created marketing assets: banners, giveaways, uniforms. Ran social media events for visitors to drive viral traffic to our site. Set up a photo zone with models in zombie make up to maximise attention.
- 7. PUBLIC RELATIONS Coordinated photocall event with PR agency to introduce new steam cleaner and steam/vacuum cleaners. The target message was ‘removing fine dust’ which was a pressing environmental issue at that time. Models posed as ‘Fine Dust Fighters’. More than 40 media attended the event, which achieved coverage in 67 media outlets.
- 8. EXHIBITIONS Prepared booth for 1 domestic fair every year. Worked on booth design and prepared marketing assets. Also sold products to visitors. Achieved more than $10,000 of sales during the 3-day fair. Prepared booths at two industrial fairs every year. Planned special discount promotions for visitors and advertised in industry magazines. Attracted approx. 3,000 visitors over 3 days.
- 9. SEARCH ENGINE ADS Placed paid search engine ads on NAVER, the dominant search engine in Korea, with a monthly budget of $10,000 AUD. Gained 35% traffic increase to Karcher official homepage through paid ads. High pressure washer Steam cleaner
- 10. TV COMMERCIAL Programmed TV commercial for new steam cleaner on cable TV, targeting females aged 30-40s. Aired on various channels. ‘Karcher steam cleaner’ keyword search increased by 20%. New visitors to official homepage also increased.
- 11. CREATIVE WORK Created a character called ‘Cleaning genius Dr. Lee’ who is a professional clear naturally having funny accent and gestures. Visited consumers’ houses and consulted them with cleaning tips. ►Go to what a clip
- 12. Marketing Coordinator/ Product Manager
- 13. 2016 XBOX SHOWCASE Invited media and influencers to introduce new Xbox One S console and game line-up. Organized venue and set up dev kits for hands-on sessions. 50 media outlets attended and we received coverage in 68 outlets.
- 14. FACEBOOK MANAGEMENT Localized content and uploaded posts. Conducted fan event ‘Lunar New Year’s Console Special.’ Gained 21,655 in reach and 1,290 comments & shares https://www.facebook.com/xboxkor
- 15. FACEBOOK LIVE SHOW Organized Facebook live show to introduce our new game title line-up to fans by interviewing game developers. Wrote a script for MC and developers and set up the interview and broadcast. The event recorded more than 170,000 views.
- 16. THANK YOU 04 3117 1556 yoonakim0501@gmail.com Northmead, NSW