4. A logo for a fictitious company that I used in
several docments and designs.
BUSINESS
IDENTITY
Description
October 27th, 2016Date
Adobe Illustrator & InDesignPrograms Used
Create an original and memrable logo for a
fictitious company.
Objective
I did sketching and experimenting until I had
three logo ideas created in illustrator, and then
worked down to the best one. I then digitalized
it in Illustrator and added a complimentary
color scheme.
Process
6. A double sided buisness card using the
fictitious company and logo on previous page.
BUISNESS
CARD
Description
October 27th, 2016Date
Adobe IllustratorPrograms Used
Use logo to organize an original visual identity
across multiple documents.
Objective
I pulled in my logo into a card sized file and
added the additional designs and text. I kept
the same color scheme and fonts to keep unity
in the buisness identity.
Process
8. A promotional brochure with the same fictional
company and logo.
BROCHURE
Description
December 1st, 2016Date
Adobe Photoshop & InDesignPrograms Used
Create a well designed, original and iconic
brochure for a company.
Objective
I first sketched and folded a piece of paper to
make the layout. Then, using many of the ele-
ments for this fictional company I had used in
the passed, I digitalized the brochure, making
sure all the shapes and text aligned well to
each othe and the folds.
Process
10. A mockup of what the same company’s website
would look like.
WEBPAGE
MOCKUP
Description
November 17th, 2016Date
Adobe PhotoshopPrograms Used
Design a website homepage that could be
functional, user-friendly, and memrable.
Objective
After I sketched it on paper, I moved into
Photoshop and opened the 16-column grid. I
made the wireframe and planned a themed
design. I then started making the actual
content for the site with pictures, icons and
text.
Process
11.
12. A photo montage created with two photos to
make a new, symbolic meaning.
Description
October 20th, 2016Date
Adobe Photoshop & InDesignPrograms Used
Design a spiritual poster montage using the
blend of images and type.
Objective
In Photoshop I selected the people with the
select tool, and copied it into the picture of
the piano, arranging it into a good position
and size. I then edited the photos with masks
and new layers so that the two images would
match. I also added shadows to the people. I
then added all the words of my phrase from
a conference talk and arranged it with a nice
visual flow.
Process
PHOTO
MONTAGE
13.
14. MAGAZINE
COVER
A cover for a fictitious magazine based on an
image of myself.
Description
December 5th, 2016Date
Adobe Photoshop & InDesignPrograms Used
Design a professional magazine cover with a
background image and article titles.
Objective
Using a wedding photo, I chose topics about a
temple marriage, rather than a worldly one. I
made sketches on paper and in InDesign, and
then pulled in my photos and began designing
the text. I added depth in the title by using
photoshop to layer myself over the text. I also
used photoshop to lighten the background and
make my titles stand out more.
Process
16. An promotional infographic for the company
“Sound Tile and Grout” explaining what they
can offer costomers.
INFO
GRAPHIC
Description
December 7th, 2016Date
Adobe IllustratorPrograms Used
Create an infographic that organizes data in a
visually pleasing way.
Objective
I sketched some ideas then created all the
icons and images in illustrator. I then combined
them all and organized the layout. I used
alignment and whitespace to make it easy
to understand and informative. Worked with
company throughout process to make it work
with their style and to their needs.
Process
17. $75-125
$10-80
“Elegant.”
“Modern.”
“Classic.”
GraniteMarble ConcreteTile
soundTILE & GROUT
WORKING FOR YOU
IN YOUR KITCHEN
Stairs
Wainscots
Wall Accents
Floors
Countertops
Backsplashes
Showers
Vanity Tops
Tub Surrounds
$ PRICE PER
SQUARE FOOT
IN YOUR BATHROOM
IN YOUR LIVING AREAS
IN YOUR FAVORITE MATERIALS
$40-100
$35-100
“Unique.”
NEEDS
PROTECTION
AGAINST
STAYS
SAFE
AGAINST
Heat
Scratching
Bacteria
Stains
MATERIAL’S
BEST LOOK
soundTILE & GROUT
Infographic By Makenzie LeFevre
425.578.9505
Ravensdale, Washington 98051
http://soundtileandgrout.com/our-work/
Call Today For a Free Estimate!
18. A photodesign based on an original photo and
it’s color scheme.
PHOTO
DESIGN
Description
October 13th, 2016Date
Adobe PhotoshopPrograms Used
Use photography and design to create a project
that uses a color scheme from the photo.
Objective
I took the photo then increased the levels and
the vibrancy a bit. I also darkened most of the
image and added some sharpness to the in fo-
cus areas. After all of this I created the design
using the photo’s color scheme.
Process
19.
20. Fully functional website about fictional,
humorous company. Can be found at:
Productzziojo.github.io
WEBSITE
Description
December 8th, 2016Date
Github & BracketsPrograms Used
Create original 18-page website with content,
design and page organization.
Objective
I first wrote original content thinking of college
students as the audiance, planned the page
organization and then wrote the HTML. After
that, I created homepage, secondary page, and
internal page wireframes and a style guide
which allowed me to write the CSS on a single
style sheet that created the unified look of the
entire website.
Process
