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- 9. CONTENT 03 Introduction 04 Our Brand and Brand Value 05 Brand Platform 06 Brand Promise 07 Logo Meaning 08 Identity Signatures 09 Clear Space 10 Corporate Color 11 Color Configurations 13 Incorrect Uses 15 Typography 16 Corporate Items 02
- 10. INTRODUCTION Corporate identity is the‘persona’of a company or corporation which is designed to be in line with and facilitate the attainment of business objectives. It is an investment in the company’s future and helps lend credibility and professionalism to the enterprise. Using our corporate identity correctly and consistenly is important. Every time we use our logo, we send a message about the quality of our services, about the value we place on the organisation and ourselves. The manual has been designed to inform and help you implement our corporate identity. 03
- 11. OUR BRAND Our brand is the ultimate tool to bridge our beliefs and values to our audiences. To achieve this connection, we aspire to deliver our promise through a brand platform which defines our ideals in services and products. Our brands reflects our passion and love towards animals which made us well-known in Kuantan and trusted by many . 04
- 12. BRAND VALUE Showing affection and love towards animals via intensive and exclusive treatment. Because we have pets too. 05
- 13. BRAND PLATFORM Vision To give ur pets a positive, happy moment when they are within our care, creating a happy owner and pets. Values Coordination, Professionalism, Caring, Satisfaction and Teamwork. Personality Affordable, exquisite, comfort and Love. Positioning Kuantan Veterinary Clinic is veterinar center that provides countless services for your beloved pets including grooming, hotel, minor operations, latest equipment and info for your pets daily routine. 06
- 14. BRAND PROMISE Staff are professional during pets checkup, from A- Z, all monitored by our higher personel, which make us more reliable than any other vets. 07
- 15. LOGO MEANING The inverted‘L’means the simplicity, ready for any medical situations,showing seriousness and professionalism when servicing your pets. Blue represent calm, which is the key to our success. Calm is the key to success. Cat and dog symbolize common pets that we treat in our vet. 08 VETERINARY KUANTAN VETERINARY KUANTAN
- 16. IDENTITY SIGNATURES The KUANTAN VETERINARY CLINIC identity can be configured horizontally only. It is important to apply these signatures properly and consistently across all media to maintain a unified brand image. C : 38% M : 10% Y : 0% K : 0% C : 91% M : 67% Y : 0% K : 0% Application The KUANTAN VETERINARY CLINIC should always be used in their entirety. The relationship between the logo, medical logo, white border, cat and dog should never be shifted or adjusted. Always use approved artwork when reproducing the KUANTAN VETERINARY CLINIC identity. Never manually key in the name in conjunction with the logo. 09 VETERINARY KUANTAN VETERINARY KUANTAN C : 0% M : 0% Y : 0% K : 100%
- 17. CLEAR SPACE To make sure high visibility and an uncluttered presentation,always maintain clear space around the KUANTAN VETERINARY CLINIC signature. An area equal to half the height of the KUANTAN VETERINARY CLINIC signature (’X’ in the- diagram below) should be kept clear on all sides of the signature. Note that the clear space will change depending on the size of the signature. 2.6 X X Height = 2.6 X 2.6 X 2.6 X 2.6 X 2.6 X 10 VETERINARY KUANTAN VETERINARY KUANTAN
- 18. CORPORATE COLORS Corporate colors carefully applied, will impart a consistent look and feel to all KUANTAN VETERINARY CLINIC communications. Never substitute different colors for the corporate colors. Corporate Light Blue Corporate Dark Blue Notes : Always consult your printer regarding communications for the most accurate reproduction of builds and mixes of brand colors R : 151 G : 199 B : 235 HEX : #97C7EB R : 29 G : 96 B : 173 HEX : #1D60AD C : 38% M : 10% Y : 0% K : 0% C : 91% M : 67% Y : 0% K : 0% 11 Corporate Black R : 35 G : 31 B : 32 HEX : #231F20 C : 0% M : 0% Y : 0% K : 100%
- 19. CORPORATE COLORSCOLOR CONFIGURATIONS kuantanclinic.eps Corporate Light Blue Corporate Dark Blue kuantanclinic_border.eps kuantanclinic_cmyk.eps kuantanclinic_cmyk_border.eps 12 VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN Corporate Black
- 20. Greyscale and Off - White Signature Note : Primary Signatures : 2 spot color are preferred signatures. If a colored background is use, make sure there is enough contrast in value to maintain legibility. Secondary Signatures : There are 4 CMYK version signature available for process color application. Greyscale : A monotone grey is available for use when a second ink is not available Off - White : A 1 color signature is available for use when a second ink color is not available or when no halftone screen is to be used. kuantanclinic_greyscale.eps kuantanclinic_1_color.eps 13 VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN
- 21. INCORRECT USES Correct and consistent use of the KUANTAN VETERINARY CLINIC identity will establish and maintain the strength of the KUANTAN VETERINARY CLINIC brand. Never alter or distort logo or logo type with graphic treatments. Stretch - Incorrect Proportion and Angles 14 VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN
- 22. INCORRECT USES Incorrect Color Specifications Stretch Arrangement of Logo and Curveline 15 VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN
- 23. TYPOGRAPHY The primary corporate typefaces for KUANTAN VETERINARY CLINIC is MYRIAD PRO. Use MYRIAD PRO for all powerpoint and word documents, such as screen / printed presentations, letterhead, faxes and memorandum. For primary logo is ARIAL BOLD. Consistent use of these typefaces will contribute to a brand usage. Screen and Documentation Body Typefaces. MYRIAD PRO ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 Primary Typefaces. 16 ARIAL BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910
- 24. CORPORATE ITEMS Business Card STAMP No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan, Pahang D.M TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316 Envelope 17 Letterhead ______________________________ VETERINARY KUANTAN VETERINARY KUANTAN Address : No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan, Pahang D.M Contact : TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316 VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN VETERINARY KUANTAN Dr. Lean V Lee, D.V.M Veterinary Surgeon Address No. 19 A, Jalan Haji Ahmad 2 ,25300 Kuantan, Pahang D.M Contact TEL : 6(09) 517 2233 (FAX) H/P : 019 - 988 9316
- 26. Artworks
- 27. Doof Industries