The document describes a global innovation contest called CODE_n12 that will take place at CeBIT in March 2012. Young companies and start-ups can submit business concepts supporting mobile living and working. The 50 most promising applicants will present at CeBIT, and the winner will receive a €25,000 award. The contest aims to foster innovation through networking opportunities in an artistic setting designed by renowned artists Tobias Rehberger and Jürgen Mayer H.

1. GLOBAL INNOVATION CONTEST
FOR START-UPS AND YOUNG COMPANIES
»DIGITAL BUSINESS IN THE MOBILE WORLD«

2. MANAGEMENT SUMMARY – THE GLOBAL INNOVATION CONTEST
THE GLOBAL INNOVATION CONTEST
■ CODE_n12 is fostering innovation through a worldwide competition. It emphasizes
creative IT-based business concepts supporting mobile living and working.
■ Young companies and start-ups all over the world can compete for the CODE_n Award;
an award of €25.000 given to the best, innovative cutting-edge solution.
■ The 50 most promising innovators will have the opportunity to present their solutions on
the world’s leading technology fair: at CeBIT in March 2012.
SPECTACULAR SETTING FOR INNOVATION
■ Integrated into an artistically designed framework and accompanied by an exceptional fringe
program CODE_n12 serves as a platform for networking, inspiration and business.
■ Designed by the renowned artists Tobias Rehberger and Jürgen Mayer H., the setting
represents a deliberate break from conventional fair stands.
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3. GLOBAL INNOVATION CONTEST
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4. CODE_n12 GLOBAL INNOVATION CONTEST
CODE_n CONTEST
■ CODE_n 12 gives young, innovative companies the possibility to challenge their digital business
ideas and enterprises in a worldwide competition.
■ The competition will take place in Germany, but companies from around the globe are welcome to
submit their start-ups for consideration.
■ The 50 most promising applicants will be invited to showcase their business concept
in an inspiring environment at the CeBIT in Hanover, Germany in March 2012.
■ Out of 10 finalists, the CODE_n Award winner will be selected by a jury of internationally renowned
experts: IT specialists, top managers and respected lateral thinkers
CODE_n AWARD
■ The CODE_n Award session will be one of the absolute highlights of the 2012 CeBIT show as the
leading-edge CODE_n Competition reaches its exciting finale.
■ The winner will receive the “Breakthrough Technology Award for Shaping Mobile Life”
prize of €25,000.
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5. CODE_n12 GLOBAL INNOVATION CONTEST
CODE_n COMMUNITY
■ CeBIT brings together 350,000 technology-interested visitors and over 5,000 journalists, thus
making it the biggest stage for information technology investors.
■ The aim is to offer the international avant-garde of technology a new type of platform – a place
to showcase exciting business models, present new start-ups and allow the participants to
immerse themselves into a new living network.
■ CODE_n12 is designed as a sustainable alumni model after the event. It aims at promoting a
close-knit Community comprising former and current participants, investors, venture capitalists
and influencers in the IT Community. We expect this exclusive Community to take on a life of its
own!
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6. SETTING & DESIGN
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7. SETTING
PLATFORM CEBIT 2012
■ POSITIONING: World’s leading international fair for Information and Communication Technology for
commercial and private use. International platform for exchanging views on current
sector trends, networking and presenting. Pacemaker and future laboratory for
industry. Setting the agenda for business and daily life.
■ DATE: 6th – 10th March 2012 (Tues - Sat)
■ PLACE: Hanover Exhibition Grounds, Germany, Hall 16 (approx. 2,500m²)
■ TARGET GROUPS: Users from industry, commerce, trades, banks, service sector, public administration
and science, as well as all technology-friendly users and technology investors
■ FACTS & FIGURES: 4,200 companies from over 70 countries
Over 350,000 visitors from over 90 countries
> 80% of the visitors with professional interest
7 million business contacts
Over 5,000 journalists
Partner country 2012: Brazil
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8. AVANT-GARDE SETTING – EXPERIENCING THE FUTURE
SPATIAL CONCEPT
■ Experiencing the world of innovation with all senses – enabling this through design
is the task of the artists and architects.
■ Two renowned designers have defined a spatial concept that spurs innovation and
creates an atmosphere of inspiration and visionary thinking.
■ They are both internationally acclaimed and respected in the world of art and architecture
for their spatial design:
_ Tobias Rehberger: artist, sculptor, winner of the Golden Lion at the Venice Biennale 2009
_ Jürgen Mayer H.: international star architect, artist and designer
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10. TOBIAS REHBERGER
German artist and sculptor
Studied at the Staatliche Hochschule für
Bildende Künste – Städelschule Frankfurt/M.
Internationally renown for his room-filling
installations
Works involve painting, sculpture, design,
action art and architecture
Various solo exhibitions (current selection):
_ 2008: The “chicken-and-egg-no-problem” wall
painting, Stedelijk Museum, Amsterdam;
die “Das-kein-Henne-Ei-Problem” wall painting,
Museum Ludwig, Cologne
_ 2009: “Was du liebst, bringt dich auch zum Weinen”,
Biennale di Venezia, Venice
_ 2010: “flach”, Museum für Angewandte Kunst,
Frankfurt/M.
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11. JÜRGEN MAYER H.
German architect, artist and designer
Head of the architecture firm J. MAYER H.,
Berlin
Studied architecture at the University of
Stuttgart, at the Cooper Union College in New
York and at Princeton University
Lecturer at (among others) UdK Berlin,
Graduate School of Design - Harvard
University, Architectural Association School of
Architecture in London, Columbia University in
New York
Projects in the Museum of Modern Art (MoMA)
New York and MoMA San Francisco, among
others
Work(selected):
_ “Mensa Moltke”, Hochschule Karlsruhe
_ “Stadt.haus” (Stadthalle Scharnhauser Park,
Ostfildern), exhibited in the permanent collection
of the MoMA New York, Venice Biennale 2004,
Arsenal and German Pavilion
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12. NETWORKING & COMMUNICATION
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14. NETWORKING – INSPIRING DIALOGUE
CONFERENCE PROGRAM
■ Innovation is created through exchange. An integral part of the CODE_n12 program is that it
allows the mutual exchange of ideas and provides an opportunity for intensive discussions.
■ An extraordinary conference program, focused on innovation development and lateral thinking
which provides a deeper and more precise insight into the lead topics of “Innovation and Lateral
Thinking.”
■ Entertainment is planned presenting up-and-coming artists from the international music scene
every evening during the CeBIT. The aim of promoting young talent is thus continued throughout
the event.
■ The conference program will also offer a host of social networking opportunities for the Strategic
Partners.
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15. COMPREHENSIVE COMMUNICATION
CONCEPT
■ CODE_n12 is sure to generate considerable press coverage and public interest on a global basis
given its pioneering presentation format and exciting, relevant content.
■ This effect will be strengthened by the accompanying communication measures before, during and
after the CeBIT 2012.
■ The following communication opportunities are scheduled, with additional ones being planned
_ Press conferences in autumn 2011 in Berlin, Barcelona, Rio de Janeiro, Tokyo, and other cities
_ Press conference at CeBIT 2012
_ CODE_n12 website as permanent information platform
_ Social media platform for intensive dialogue with the IT and art scene, as well as with the media
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16. GFT INNOVATIONS GMBH
Filderhauptstraße 142
70599 Stuttgart, Germany
T +49 711 62042-0
F +49 711 62042-201
code-n@gft.com
LET US VENTURE THE NEW TOGETHER.
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