The document contains 7 project proposals for an artist named Autumn Kramer. The projects include:
1) Branding for a local craft beer company including logo, labels, and promotional materials.
2) Logo and packaging designs for a perfume brand targeting teenage girls and logo/packaging for a new flavored water product.
3) Logos, titles, posters, and DVD packaging for entertainment industry clients including a video game, film, and TV special.
4) Website design for a luxury safari company to target upscale travelers.
5) Invitation designs for a circus-themed wedding and destination wedding in Italy.
6) Surface pattern design and application for
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
See why SOBO is different from other promotional products companies. Understand what we do, how we do it and why we can help differentiate your brand from the competition. Read case studies from projects we've worked to better understand how SOBO creates SWAG with Style.
Presented at the IAAPA Leadership Summit in Los Angeles on 3/12/20, this presentation talks about creating innovation through open creative conversations not only with your design team, but with your audience as well.
What is BackYard, Yard's cultural & consumer research unit ?Rafael Janosevic
Let us introduce you to BackYard. Yard’s cultural & consumer research unit.
A platform that allows us to keep being true to the youth, on a daily basis.
Because it can be easy for a brand to get stuck in a static & preconceived vision of culture.
Backyard is the insight reactor that powers Yard’s creativity, reactivity and relevance.
Providing our partners with the freshest material to build propelling strategies.
Allowing us all to keep being true to the energies of the now.
And better:
Be there, Speak right and Do good.
Join the team.
Case study for the multi award winning social media campaign - Recode | Decode
A copy of the presentation given today at the NMA stage of SES London http://www.nmalive.co.uk/#SESevent
by Saint@RKCR/Y&R and The V&A
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Similar to Autumn Kramer Design Portfolio - Compressed
The Role of Play in Engaging the Youth Market - The StimuliPlaygroup
This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of. These should help to:
- Create stimuli for a conversation or debate
- And provide inspiration for do’s and don’ts when it comes to creating your own genuinely playful projects
- Some of these come across as apparently playful - traditional ads and marketing with a veneer of irony, piss take and other youthful traits and behaviours.
- whereas others are well into the space of being genuinely playful - by engaging in truly playful behaviour with users and customers
- and some will be somewhere in the middle
Whilst looking at these, it’s worth asking ourselves:
- What constitutes a really genuine playful project?
- How can the success of real world events such as music festivals and life style sports events be transferred, retained and leveraged online?
See why SOBO is different from other promotional products companies. Understand what we do, how we do it and why we can help differentiate your brand from the competition. Read case studies from projects we've worked to better understand how SOBO creates SWAG with Style.
Presented at the IAAPA Leadership Summit in Los Angeles on 3/12/20, this presentation talks about creating innovation through open creative conversations not only with your design team, but with your audience as well.
What is BackYard, Yard's cultural & consumer research unit ?Rafael Janosevic
Let us introduce you to BackYard. Yard’s cultural & consumer research unit.
A platform that allows us to keep being true to the youth, on a daily basis.
Because it can be easy for a brand to get stuck in a static & preconceived vision of culture.
Backyard is the insight reactor that powers Yard’s creativity, reactivity and relevance.
Providing our partners with the freshest material to build propelling strategies.
Allowing us all to keep being true to the energies of the now.
And better:
Be there, Speak right and Do good.
Join the team.
Case study for the multi award winning social media campaign - Recode | Decode
A copy of the presentation given today at the NMA stage of SES London http://www.nmalive.co.uk/#SESevent
by Saint@RKCR/Y&R and The V&A
Similar to Autumn Kramer Design Portfolio - Compressed (20)
3. Project: Desperado IPA Beer
About the Company: A local brewery out of Chula Vista that exclusively sells IPA
beers as a niche brand. They are looking to develop their image and gain brand
recognition. The beer aims at mostly men 21-35 years old and people who prefer
local San Diego area breweries
Scope of Project: The logo, label, box, business identity system, promotional kit with
giveaway merchandise
4.
5.
6. Project: Andrew Holtzman, Realtor at Keller Williams
About the Realtor: With over ten years of experience in the field, Andrew is a young
professional marketing to successful young buyers and sellers in Los Angeles,
Hollywood, Studio City, and Sherman Oaks
Scope of Project: The logo, sign, business cards, home flyers, and postcards
9. Project: Misschief Perfume
About the Company: The “LALA” label is introducing their new “Misschief” scent.
Their demographic is female, 13-22 years old, still in school, from middle income to
affluent families, and the company is looking for something outside the box to
catch young shoppers’ eyes
Scope of Project: Logo, bottle design, and box
10. Project: Moxie Flavored Water
About the Company: New product line looking for a niche group of people looking
for a healthy and fun alternative to soda. Mostly of the demographic are female,
18-40 years old
Scope of Project: Logo and flavor icons and application, bottle style
12. Project: “This is Vegas” video game
About the Company: A veteran in the gaming industry, “H Gun” is releasing a new
game. It’s aimed at teens and adults, both men and women, ages 13-35. They are
fans of ‘Sim City’ and similar types of games
Scope of Project: Logo creation
13. Project: “The Silo” film
About the Movie: A story of a post-apocalyptic society that must live underground
in a silo due to radioactivity making the surface uninhabitable. They watch on TV as
convicted criminals are sent outside to clean the video cameras, their only view of
the world. The demographic of fans is mostly men and some women, readers of the
book “Wool” by Hugh Howey, and science fiction buffs
Scope of Project: Title treatment, key art for the teaser poster, billboard, and bus ad
14. Project: “Shark Week” 30th anniversary special edition DVD set
About The Show: Discovery Channel’s biggest success story finally comes to DVD in
a commemorative set for its 30th anniversary. The demographic is mostly men and
some women, fans of the marathon shows and sharks
Scope of Project: Complete DVD packaging and alternate
logo creation
16. Project: Website for Intrepid Safaris
About the Company: A luxury safari company hoping to update their web
presence to target more upscale travelers
Scope of Work: Creating desktop, tablet, and mobile versions of
the site from scratch, utilizing own photographs
18. Project: Invitations for circus/carnival themed wedding reception
Scope of Work: Design creation for cards and envelopes,
letterpress, and foil printing
19. Project: Invitations for a destination wedding in Ravello, Italy
Scope of Work: Screenprinted handkerchief invitation, RSVP
postcard, letterpress event card, box and wrapping
21. Project: Surface design and application for “Femme Florale” line
About the Company: A new brand focusing on the female demographic, ages
12-40, looking to expand into department stores
Scope of Work: Pattern creation through manipulated original photographs,
creation of badges, application of badges and patterns to real materials
30. Project: Delilah magazine
About the Company: A new publication aimed mostly at ages 18-34 that are fans
of Etsy and a fun, healthy, attainable, and fashionable image
Scope of Work: Logo, layouts, and added imagery