The document reports on key metrics and growth trends for the Poq Studio app platform in the first and second quarters of 2014. It finds that the number of participating clients grew from 17 in Q1 to Q2. Sessions, transactions, and revenue all increased substantially from Q1 to Q2, with sessions up 45%, transactions up 174% and revenue up 111%. Conversion rates on the Poq Studio platform also increased over 50% from Q2 2013.

1. POQ STUDIO
PLATFORM REPORT
First and Second Quarter 2014

2. Period
Participating clients
Q1 – Q2
17
DATA USED

3. Sessions
Transactions
Revenue
+45%
+174%
+111%
PLATFORM GROWTH Q1-Q2

4. 0.00%!
0.50%!
1.00%!
1.50%!
2.00%!
2.50%!
January! February! March! April! May! June!
It’s
easy
to
see
the
seasonality
of
retail
here.
Most
retailers
go
on
sale
in
January,
triggering
higher
conversion
rates.
Then
the
low
period
in
February
and
March
creates
a
dip.
Generally,
we
have
seen
conversion
rates
of
apps
on
the
Poq
Studio
plaBorm
increasing
year-­‐on-­‐year
compared
to
Q2
2013
by
more
than
50%.
This
comes
from
maturing
app
technologies.
CONVERSION RATES

5. Our data confirms what most industry research indicates, that
engagement on mobile apps is greater than mobile websites.!
-­‐
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
Mobile
Web
App
Q1
Q2
APPS VS. MOBILE WEBSITES
SCREENS PER SESSION

6. Q1 !
2.82!
Q2!
2.99 !
The average time clients spend on mobile apps of the Poq platform!
has slightly increased from Q1 to Q2.!
!
ENGAGEMENT: AVERAGE TIME
SPENT

7. 31%!
69%!
NEW
USERS
RETURNING
USERS
Being installed on a consumer’s phone and using push notification to re-engage
users are a significant advantages for apps, and are reasons why there is so
much return traffic. Retention is key for apps, as only apps that are
useful to the consumer will have the consumer coming back.!
APP NEW VS RETURNING USERS

8. Q1 !
0.94% !
Q2 !
1.79%!
On average, retailers on the Poq Studio app platform saw a massive 90%
increase in their mobile app conversion rates. This can be partially
explained by retail seasonality, but also increasing app adoption by
consumers for shopping and maturing app technologies. !
QUARTERLY CONVERSION RATES

9. 0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
January
February
March
April
May
June
Desktop
App
Mobile
Web
Data source: 1M Sessions across clients from January to June 2014!
CONVERSION APP VS WEB

10. £-­‐
£20
£40
£60
£80
£100
£120
£140
£160
January
February
March
April
May
June
Desktop
App
The data above shows that the average order value using an app is !
more in line with dektop than mobile, and is consistently higher than !
mobile web.!
Data source: 1M Sessions across clients from January to June 2014!
AVERAGE ORDER VALUE

11. APP,
24.06%!
MOBILE
WEB,
75.94%!
APP REVENUE (%) OF TRANSACTIONS VIA
SMARTPHONES
APP,
30.53%!
MOBILE
WEB,
69.47%!
Q1
Q2
Transactions via smartphones gained 6% market share against mobile web!
sales between Q1 and Q2.!
!
MOBILE REVENUE SHARE

12. APP REVENUE (%) OF TRANSACTIONS VIA SMARTPHONES
0%
5%
10%
15%
20%
25%
30%
35%
40%
January
February
March
April
May
June
As you can see from the graph shown above, overall, app
revenue share has increased during the past two quarters!
MOBILE REVENUE SHARE

13. RETAILERS ON POQ STUDIO
!
! ! ! !
! ! ! !
! ! ! !