The document describes a proposed political simulation game. The game allows players to contest elections and perform tasks to serve their constituency. Players can work to improve quality of life, take on corruption, and form political parties and alliances. The game aims to be the first of its kind worldwide and tap into interests in clean politics and community leadership. Revenue would come from in-game virtual goods and advertising, with ads integrated in a way that enhances the experience without distraction. The contact provided can provide more details on the proposal.

1. Politico
Rajeev Soni
SeeQR Consumer Engagement Pvt. Ltd.
© 2011-2012 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
© 2011 SeeQR Consumer Engagement Pvt. Ltd.
permission from 061 1761|rajeev.s@seeqrinc.com
+91 875 Rajeev Soni (rajeev.s@seeqrinc.com)

2. Basic Idea
We have designed a political
simulation game that allows the player
to contest elections and do tasks that
would allow her to move up in the
politics. The player does tasks to serve
the community and improve quality of
life in her constituency, takes action
against the corrupt politicians and
bureaucrats, and at the advanced
stages forms political parties and
alliances to govern her constituency.
© 2011 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
permission from Rajeev Soni (rajeev.s@seeqrinc.com)

3. USP’s
• First Political simulation game
of its kind in the WORLD
• The game taps into the popular
mood of people in the country
• The game has been designed
to be heavily geared towards
collaboration and thus
improving the virality of the
game as well as foster values of
community service, clean
politics and leadership
• Ability to do things that people
want to do in real life
© 2011 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
permission from Rajeev Soni (rajeev.s@seeqrinc.com)

4. Commercial and Revenue Generation
• Virtual goods
– Players have the ability to
move faster or with more
style through the game
with virtual goods
• In-game advertising
– With our design, the
advertisements in the
game do not act as
distractions. In fact, they
can make the game more
real and believable,
enhancing the overall
experience of the player
© 2011 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
permission from Rajeev Soni (rajeev.s@seeqrinc.com)

5. In-game Advertising - Example
The player's official car
can be upgraded to a
Toyota Camry and at the
time of the player
receiving this virtual car
we can deliver the
marketing message that
Toyota wants. This
would generate a
positive brand
association without the
ad being intrusive.
© 2011 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
permission from Rajeev Soni (rajeev.s@seeqrinc.com)

6. Contact
Rajeev Soni
rajeev.s@seeqrinc.com
+91 875 061 1761
+91 888 273 0768
© 2011 SeeQR Consumer Engagement Pvt. Ltd. Private and Confidential: Please do not share without prior
permission from Rajeev Soni (rajeev.s@seeqrinc.com)