This document discusses political ideologies and how people develop them. It defines ideology as a consistent and integrated system of beliefs that tell us who should govern and what goals they should pursue. Political socialization shapes people's ideologies through factors like family, education, religion, peers, gender/ethnicity, and media. Conservatives generally favor tradition, social order and small government while liberals favor change, equality and individual freedoms. The document also contrasts conservative and liberal views on economic and social issues as well as potential ideologies of different demographic groups.