This document provides an overview of podcasting for beginners, including what makes a podcast, the benefits of podcasting, and how to develop a podcasting plan and content. It discusses setting goals, choosing a topic, recording and editing episodes, promoting the podcast, and finding music and sound effects. Resources for starting a podcast are also included.

1. Podcasting for Beginners Telling Your Story Christie L. Goodman, APR February 2009

2. What makes a podcast a podcast?

3. Time-shift and place-shift Efficient because of opt-in Audience not defined by geographic boundaries Educated, influential audience No news media filter Cost effective Benefits of Podcasting

4. Goal Objective Strategy Tactic

6. What is podcasting good for from an organization point of view?

7. Put a plan in writing

8. Dissemination Technology Content Goal Setting

9. Dissemination Technology Content Goal Setting

10. Goal Setting What do you want to accomplish? Where do you want to be when you’re done?

11. Goal Setting Who is your audience? What niche do you want to reach?

12. Goal Setting Show frequency, format, length

13. Goal Setting Who does which tasks?

14. Goal Setting How will you cover the costs?

15. Dissemination Technology Content Goal Setting

16. Content Topics and Segments (ident, intro, outros, music, interview, feedback)

17. Content Process for recording each episode (e.g., interviewer and interviewees)

18. Content Production Process Plan Topic Schedule Record Send File Edit Podcast Listen/Approve Write Post Online

19. Content Generating Feedback

20. Dissemination Technology Content Goal Setting

21. Technology Recording equipment

22. Technology Editing and Production

23. Technology Feedback Mechanisms

24. Technology Data collection

25. Dissemination Technology Content Goal Setting

26. Dissemination Your own site or blog

27. Dissemination iTunes

28. Dissemination Promotion through your regular channels

29. Dissemination Community Building

30. Dissemination Community Building

31. Resources

32. KidCast: Learning and Teaching with Podcasting Bringing Podcasting to the Classroom! Book and companion podcast Voices.com offers a free guide on how to start a podcast

33. PR & Communications-Related Podcasts For Immediate Release: The Hobson and Holtz Report http://www.forimmediaterelease.biz/index.php/weblog/about_us/ Inside PR http://www.insidepr.ca/ Trafcom News Podcast http://trafcom.typepad.com/podcast/ New Comm Road Podcast http://www.newcommroad.com/ On the Record...Online http://ontherecordpodcast.com/pr/otro/

34. School-Related Podcasts

35. Podcast Alley http://www.podcastalley.com/ Podcasts Pickle http://www.podcastpickle.com/ Podcast Bunker http://www.podcastbunker.com/ Podcast Central http://www.podcastcentral.com/ Pod Bean https://www.podbean.com/ Education Podcast Network http://epnweb.org/ Education Podcasts education.podcast.com Podcast Directories

36. Podsafe Music The Podsafe Music Network http://music.podshow.com/ Podsafe Audio http://www.podsafeaudio.com/ Garage Band http://www.garageband.com/ Sound effects A1 Free Sound Effects http://www.a1freesoundeffects.com/ Sound Effects Library http://www.sound-effects-library.com/ Sound Dogs http://www.sounddogs.com/ Partners in Rhyme http://www.partnersinrhyme.com/

37. A sampling of business podcasts Amazon http://www.amazon.com/gp/gss/detail/10840/104-3191986-6116755 Bloomberg Media http://www.bloomberg.com/media/podcast/ Cisco Systems http://newsroom.cisco.com/dlls/podcasts/audio_feeds.html Deloitte http://www.deloitte.com/dtt/article/0%2C1002%2Ccid%25253D105840%2C00.html General Motors http://fastlane.gmblogs.com/podcast/gm_fastlane_podcast.xml Intuit http://intuit.podasp.com/ Macromedia http://weblogs.macromedia.com/podcast/archives/2005/06/macromedia_podc.html McDonalds http://www.mcdonalds.com/corp/podcasts.html NASA http://www.nasa.gov/multimedia/podcasting/ Peterson's http://www.petersons.com/podcasts/ College testing company Purina http://www.purina.com/downloads/Podcast.aspx?DCMP=RAC-PUR-Podcasts&HQS=Home Simon & Schuster http://www.simonsays.com/ Listing of college and university podcasts http://www.oculture.com/2006/10/university_podc.html

38. This presentation and links to resources are online at: http://delicious.com/prsanantonio

39. Creating schools that work for all children Intercultural Development Research Association 5815 Callaghan Road, Suite 101 San Antonio, Texas 78228 www.idra.org contact@idra.org 210.444.1710