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BY- APURVA SAH
SoochnaUniversity
Podcast
Marketing
Learn Digital Marketing
Topics To Be Covered
What is a Podcast ?
How to Produce a Great Podcast?
Marketing Tactics
What is a Podcast?
What is a Podcast?
A podcast is an audio show, usually spread across a
series of episodes, which can be downloaded from the
Internet and listened to either on a computer or an Mp3
player. The term, which was coined in 2004, is
portmanteau of ‘iPod’ and ‘broadcast’.
How to Produce a
Great Podcast?
Some tips to help you create high-quality
episodes that will resonate with your
listeners:
Tell Everyone
Use Search Engine Optimization
Collaborate With Other Brands
Love Your Topic
Do Your Research
Focus on Quality
Hook Them in First 60 Seconds
Theme Each Episode
Keep Trying New Things
Produce 5-10 Episodes Before Launching
Your Podcast
Identify a Niche
Talk to Your Listeners
Marketing
Tactics
Mention keywords or guest names first
in episode titles. These perform better in
Apple's Podcast keyword search results.
Try tweaking your keywords in your
podcast title. Make sure to use specific
keywords or phrases you want to
capture in iTunes. But note these
keywords or phrases shouldn't be too
broad or too specific.
Make sure you add your podcast
to Google Play. It takes just a few
minutes to sign up and it's becoming
more important as Google is now
indexing episodes right in search results.
Write great episode titles and headlines
that will attract new listeners. For
instance: Top Hacks by Podcast Pros to
Grow Your Listening Audience will
outperform Great Ways to Grow Your
Listener Base.
Publish your episodes to all major
podcast platforms including iTunes,
Spotify, Google Play, and Stitcher.
Make sure your podcast shows up in
Google search results. Google recently
updated search results for Android users
that allows users to listen and subscribe
to podcasts right within search results.
This is a great way for you to get
discovered from Google search results.

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Podcast marketing apurva sah

  • 2. Topics To Be Covered What is a Podcast ? How to Produce a Great Podcast? Marketing Tactics
  • 3. What is a Podcast?
  • 4. What is a Podcast? A podcast is an audio show, usually spread across a series of episodes, which can be downloaded from the Internet and listened to either on a computer or an Mp3 player. The term, which was coined in 2004, is portmanteau of ‘iPod’ and ‘broadcast’.
  • 5. How to Produce a Great Podcast?
  • 6. Some tips to help you create high-quality episodes that will resonate with your listeners: Tell Everyone Use Search Engine Optimization Collaborate With Other Brands
  • 7. Love Your Topic Do Your Research Focus on Quality Hook Them in First 60 Seconds Theme Each Episode Keep Trying New Things Produce 5-10 Episodes Before Launching Your Podcast Identify a Niche Talk to Your Listeners
  • 9. Mention keywords or guest names first in episode titles. These perform better in Apple's Podcast keyword search results. Try tweaking your keywords in your podcast title. Make sure to use specific keywords or phrases you want to capture in iTunes. But note these keywords or phrases shouldn't be too broad or too specific.
  • 10. Make sure you add your podcast to Google Play. It takes just a few minutes to sign up and it's becoming more important as Google is now indexing episodes right in search results. Write great episode titles and headlines that will attract new listeners. For instance: Top Hacks by Podcast Pros to Grow Your Listening Audience will outperform Great Ways to Grow Your Listener Base.
  • 11. Publish your episodes to all major podcast platforms including iTunes, Spotify, Google Play, and Stitcher. Make sure your podcast shows up in Google search results. Google recently updated search results for Android users that allows users to listen and subscribe to podcasts right within search results. This is a great way for you to get discovered from Google search results.