This document provides information on how to produce and market a successful podcast. It defines a podcast as an audio show distributed online that can be downloaded to computers or MP3 players. Some tips for producing a great podcast include identifying a niche topic, doing research, focusing on quality audio, and hooking listeners within the first 60 seconds. Marketing tactics include optimizing episode titles and keywords for search engines, publishing to multiple platforms, and collaborating with other brands for cross-promotion opportunities.