SlideShare a Scribd company logo
Jumpstarting Digital from Inside the
         Belly of a Traditional Publisher
                                           ANDRE GAULIN
                                     DIRECTOR, SOLUTIONS
                                             AGILITY INC.
                                          h p://agilitycms.com/
                                         andre@agilitycms.com
                                                        @fuzzz




Thursday, 5 April, 12
Adweek on Physical Readership

             “70% of the 220 magazines measured
               were down... many double digits...
             readers now ge ing content on mobile
                         and online.”
                                 h p://www.adweek.com/news/press/publishers-challenge-audience-report-137182




                                                                                                               2
Thursday, 5 April, 12
Evolution Before Our Eyes




                                              Image: http://www.metrolic.com/human-evolution-102891/

                                                                                                       3
Thursday, 5 April, 12
Thursday, 5 April, 12
The Right Tools Are Obviously Important




                                                   5
Thursday, 5 April, 12
“Only 29% of WCM clients are satisfied
    with their chosen solution”
                             - FORRESTER RESEARCH
Thursday, 5 April, 12
Olden Times




Thursday, 5 April, 12
Online Today




Thursday, 5 April, 12
Thursday, 5 April, 12
The Path To Success




Thursday, 5 April, 12
It’s Also About Relationships




Thursday, 5 April, 12
Working with the Fear of
                         Technology & Change




Thursday, 5 April, 12
Workflow
          AKA: Teamwork, Communication & Accountability




Thursday, 5 April, 12
Content Management




Thursday, 5 April, 12
Money Talks and Motivates




                                                    15
Thursday, 5 April, 12
Measurement Not Emotion



                                       
                                                  16
Thursday, 5 April, 12
Jumpstarted!




Thursday, 5 April, 12
Great Results!




Thursday, 5 April, 12
A Couple Blog Posts You Might Like


                           h p://agilitycms.com/blog/


                                                             19
Thursday, 5 April, 12
Thank You!
                           ANDRE GAULIN
                        DIRECTOR, SOLUTIONS
                            AGILITY INC.
                           h p://agilitycms.com/
                          andre@agilitycms.com
                                 @fuzzz




Thursday, 5 April, 12

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Podcamp2012 digital publishing