The document discusses the challenges facing traditional publishers as readership declines in favor of digital content. It highlights the importance of selecting the right tools for content management and emphasizes the need for effective teamwork and technology adaptation. Overall, it suggests that building relationships and focusing on measurable outcomes are essential for success in the evolving publishing landscape.

1. Jumpstarting Digital from Inside the
Belly of a Traditional Publisher
ANDRE GAULIN
DIRECTOR, SOLUTIONS
AGILITY INC.
h p://agilitycms.com/
andre@agilitycms.com
@fuzzz
Thursday, 5 April, 12

2. Adweek on Physical Readership
“70% of the 220 magazines measured
were down... many double digits...
readers now ge ing content on mobile
and online.”
h p://www.adweek.com/news/press/publishers-challenge-audience-report-137182
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3. Evolution Before Our Eyes
Image: http://www.metrolic.com/human-evolution-102891/
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5. The Right Tools Are Obviously Important
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6. “Only 29% of WCM clients are satisfied
with their chosen solution”
- FORRESTER RESEARCH
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7. Olden Times
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8. Online Today
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10. The Path To Success
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11. It’s Also About Relationships
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12. Working with the Fear of
Technology & Change
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13. Workflow
AKA: Teamwork, Communication & Accountability
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14. Content Management
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15. Money Talks and Motivates
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16. Measurement Not Emotion
 
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17. Jumpstarted!
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18. Great Results!
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19. A Couple Blog Posts You Might Like
h p://agilitycms.com/blog/
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20. Thank You!
ANDRE GAULIN
DIRECTOR, SOLUTIONS
AGILITY INC.
h p://agilitycms.com/
andre@agilitycms.com
@fuzzz
Thursday, 5 April, 12