This document provides an overview of the Nectt app, which aims to help users network more effectively at events by providing information on other attendees. It discusses problems with current networking approaches, the hypothesis and goals of Nectt, initial user research findings, personas, an MVP plan and metrics, wireframes, a product roadmap, and user stories. The roadmap outlines upcoming features over the next year, including notifications on arrival, viewing attendees by company/role, accessing LinkedIn profiles, connecting with users, and saving profiles. Acceptance criteria and a deployment plan are also included.

1. NECTT
event networking made easy

2. Why Nectt?
AGENDA
Research
Personas MVP & Metrics
Wireframes RoadMap
User Stories Deployment

4. WHY NECTT?

5. PROBLEM
◦ Little or no information about each other
◦ People end up networking with those around them
◦ Introverted people have a hard time connecting
◦ Sense of pressure to exchange business cards or
Linkedin profiles at the end of their interaction
◦ Irrelevant conversations and unwanted Linkedin
connections

6. HYPOTHESIS
If people had access to actionable information (LinkedIn)
about other attendees at an event they could:
- Better target who they network with
- Interact without the pressure to connect
- Leave with relevant information to later get in touch

7. SWOT
◦ Two developers with PM
experience
◦ No additional $$$ for dev
work
◦ Two brothers = better team
= more efficiency
◦ UX and UI experience
◦ Requires Internet
◦ Requires Linkedin account
◦ No iOS app provides LinkedIn
on event attendees
◦ San Francisco is the perfect
testing ground
◦ Need to download app
◦ Partners enable LinkedIn
integration
◦ LinkedIn with similar feature
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

8. RESEARCH

9. QUESTIONS THEMES
- How often do you go to meetups, conferences,
etc?
- How do define who to connect at a certain
meeting?
- What’s your main goal when going to events or
meetups?
- What do you use to connect with people?
- Do you use Linkedin? And If so, what do you use
if for?
- How do you keep track of interesting people that
you want to remember but didn’t talk to?
- Do you use business cards when you meet
people?
“I want to target people at events”
“See who is at the event by company”
“Sharing information at the end of a conversation is
awkward”
“I no longer carry business cards”
“I don’t want to connect in Linkedin with people I
just met”
“I would like to connect but I am very shy”
“I have a hard time remembering people’s names, I
do remember the context when I met them”
USER INTERVIEWS
6 interviews
User profile:
• 25 - 40 years old
• Attend events @ least once a month
• Own a smartphone

10. PERSONAS

11. 26, Female, Single
San Francisco
Freelance designer, 75k a year
2 roommates (own room, shared bathroom)
Bachelor in Arts
Very outgoing and pro-active
Strong tech user
Forgets people’s names
GOALS
◦ GROW professionally
◦ Find a full-time JOB (short-term)
◦ Start her OWN company (long-term)
◦ Eventually get MARRIED (not a priority right now)
JENNIFER

12. “
“I don’t like wasting my time chit chatting with
people at events. I want to be able to target
people and get the most out of my time there”

13. 32, Male, Single
Sr Full Stack Developer, 130k a year
Own place (one bedroom)
San Francisco
Bachelor in Computer Science
Shy: difficult to break the ice
Playing video games, Tech, comic
conferences
Nervous when talking to someone new
GOALS
◦ Wants to NETWORK more
◦ LEARN new technologies and innovations
◦ New opportunities in a LEADING role (long term)
BEN

14. “
“I have a hard time talking to people I don’t
know, and once I talk with someone, I’m to shy
to ask them for their contact information”

15. MVP & METRICS

16. Objective
Become the primary platform for people to
discover and track people at events
Key Results
◦ 100 users nectting per month
◦ 500 nectts per month
◦ 40% of users open the app during event
◦ 10% of events per week with one nectt

17. WIREFRAMES

18. ◦ You arrive to the event and
receive a push notification
welcoming you to the event.
◦ You want to find out more
information about the people
who will be attending and the
people who are already there.
TASK SCENARIO
1 Search by name

19. ◦ You arrive to the event and
receive a push notification
welcoming you to the event.
◦ You want to find out more
information about the people
who will be attending and the
people who are already there.
TASK SCENARIO
2 Search by company

20. ◦ You arrive to the event and
receive a push notification
welcoming you to the event.
◦ You want to find out more
information about the people
who will be attending and the
people who are already there.
TASK SCENARIO
3 Checkout user profile

21. ◦ You arrive to the event and
receive a push notification
welcoming you to the event.
◦ You want to find out more
information about the people
who will be attending and the
people who are already there.
TASK SCENARIO
4 Checkout event profile

22. ROADMAP

23. PRODUCT ROADMAP
2016 2017
Q1 Q2
Aug Sep Oct Nov Dec Jan
THEME VIEW FEATURE
Week1
Week2
Week3
Week4
Week5
Week6
Week7
Week8
Week9
Week10
Week11
Week12
Week13
Week14
Week15
Week16
Week17
Week18
Week19
Week20
Week21
Week22
Week23
Week24
Week25
Week26
User
HomePage
LinkedIn connect
Enable location services
Events form for API connections
Eventbrite API connect
Meetup API connect
Landingpage
Menu with contacts, events, profile and settings Q1
Show contacts by name
Show contacts by company (with number of connections @ company)
Show contacts by timeline
Filter by LinkedIn / Nectt contacts
Usersprofile
Show user profile
View full LinkedIn profile button
Nectt button
Events
Location
Cron to match event location with user location for notifications
Notification upon arrival to event
Uponarrival
Show by name
Show by company
User profile (same view)
Button to add context after nectting (testing feature)
Marketing
Location
Services
Landing page
Testing experience / interviews at events (post event)
Private beta testing with specific event(s) promoting the use of the app
ICE BOX
Recommended nectts based on role and/or company
Company information
Sugerencias subjects of conversation (AI)
Live Now Event

24. USER STORIES

25. EPIC
“As a user, I want to find out who is at X
event and what they do so I can target who I
should speak to based on my needs”

27. USER STORIES
◦ User is notified when arriving to an event
◦ User can choose if he/she wants to see who is at the event by
company or by role
◦ User can select a company or role and view the name and role
of the people from that company or role
◦ User can select a person and view their LinkedIn profile info
◦ User can connect to that person via LinkedIn through a button
◦ User can Nectt to that person and save his/her profile in your
list

28. KPIs
◦ Cron Job to match event location with user location
- 90% match algorithm accuracy vs data
◦ Notification upon arrival to event
- 70% of users open app after notification
◦ Company filter
- 30% of users using filter
◦ LinkedIn connect button in user profile
- 10% of event attendees connected
◦ Button to nectt
- 3 clicks per event

30. ACCEPTANCE CRITERIA
◦ Given the user can open the notification, when notified that
he/she arrived at the event then he/she can select how to view
the people at the event
◦ Given the user selects view by company, when selecting a
company then he/she can view all the people at the event that
work at that company
◦ Given that the user is interested in connecting via LinkedIn with
that person, when clicking on the connect via LinkedIn button
then user gets redirected to that person’s LinkedIn profile
◦ Given that the user wants to Nectt that person (save in the
app), when clicking in the Nectt button user sees a notification
message informing him/her that that user was added to his Nectt
contacts

31. DEPLOYMENT

32. CADENCE
◦ iOS app  2 weeks
◦ backend  1 week
RELEASE NOTES DRAFT
Release Notes – July 30, 2016
◦ New and improved features
1. Description of feature x (link to trello card)
2. Description of feature y (link to trello card)
◦ Bug fixes
1. Description of bugx (link to trello card)

33. Thanks!
ANY QUESTIONS?
@sangomlav
@emiliogomlav