Ploy Story
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This document summarizes the story of Ploy, a team of 5 people in Australia who opened an office to change the traditional IT recruitment and services industry. They realized the existing industry leaders had outdated service models and relied on reactive techniques like job boards to find talent. Ploy instead used a proactive and social strategy to map, track, and engage with targeted talent to understand their habits, drivers, and motivators. This allowed Ploy to build customized talent sourcing and support services for their customers, while also elevating their customers' employer brands to attract applicants.
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Ploy Story
- 2. This story is about 5 people who left behind everything to create what others only dare dream of.
- 3. Once upon a time, in a land down under. The team at Ploy opened the door to their new office in the heart of Australia.
- 4. Once upon a time, in a land down under. The team at Ploy opened the door to their new office in the heart of Australia.
- 5. Once upon a time, in a land down under. The team at Ploy opened the door to their new office in the heart of Australia. Little did they know what was in store. Little did they know how much they would change an industry.
- 6. You see, the team at Ploy knew that IT recruitment and IT services was in need of change. They weren’t going to sit back and wait for someone to come along and ‘UBERise’ the industry.
- 7. For years, the ‘leaders’ in recruitment had been fast asleep. No! there was no poisoned apple. These guys just didn’t want to change. And why should they? They were the industry ‘leaders’ after all.
- 8. Soon, ‘boutique’ agencies started popping up. They idolised the ‘leaders’ and replicated their outdated service models.
- 9. The team at Ploy knew there MUST be a better way.
- 10. The team at Ploy knew there MUST be a better way. They opted to swim against the current and take the stream less swum.
- 11. Ploy dreamed BIG! and discovered a gap in the market.
- 12. They realised that when ‘fishing’ for talent, traditional recruiters (both in-house and external) tended to use REACTIVE techniques, with varying success.
- 14. All of these strategies rely on RESUME GRAVEYARDS
- 15. Ploy opted for a PROACTIVE and SOCIAL strategy to attract talent. NOT job boards.
- 16. Using RPS, they MAPPED, TRACKED and ENGAGED in conversation.
- 17. Discovering the HABITS, DRIVERS and MOTIVATORS of targeted talent.
- 18. Ploy were able to build SERVICES tailored to their customers needs. • Talent Mapping • Talent on Demand • Project Sourcing • Permanent Sourcing • Scheduled Support • Payroll Solutions
- 19. Ploy also unearthed a hidden TREASURE.
- 20. EMPLOYER BRANDING Bringing talent direct to their customer, by elevating their CUSTOMERS Employer Brand. After all, it made their job easier if applicants wanted to work for their customer.
- 21. Ask yourself, what does your IT workforce look like? could
- 22. Image source – How Google Works www.ploy.com.au