Hotels that want more direct bookings need to establish an entrepreneurial mindset (that many don't have). This Slideshare is the slap in the face they need to see what that means
7 Unconventional Tips to reach Google AdSense ZenAxura
This document provides 7 tips for Google AdSense advertisers:
1. Avoid clutter and overuse of ad units to improve user experience.
2. Experiment with color combinations for ads to make them noticeable.
3. Get out of your comfort zone and learn about analytics and policies to gain insights.
4. Closely examine details like ad space sizes and channels to understand performance.
5. Turn off ads for a period to experience loss and avoid risky experiments.
6. Stop focusing only on top performers and invest in developing new opportunities.
7. Consider users' perspectives by using unfamiliar interfaces to improve site layout and ads.
One of the most common questions I get asked is How Can I Grow My Business? So many people may think that it’s tough to start a business and I’m here to tell you I agree. But you know what’s harder than that? The step that comes after – growing. Growing a business is really tough! It’s easier to start the climb. You have no where to go but up! It’s sort of like a relationship that’s brand new, you have the sweaty palms, butterflies in your stomach, and stars in your eyes. However, when you take that relationship to the next level – perhaps marriage, that’s when the real work comes in. The stars in your eyes are replaced with compromise. You now realize this relationship business is very hard work, if it’s successful that is. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com
The quickstart guide to tracking sales dataClose.io
If you want to succeed in sales, you need to start tracking your data. Learn about the three sales metrics you should be tracking, and how to use those metrics to optimize your sales funnel.
Data is only useful when your audience can understand it. One of the best ways to decipher a jumble of figures and statistics is to turn it into a visual representation. Learn how to become a data visualization pro.
The document discusses a new marketing model compared to traditional advertising. The new model focuses on gaining attraction, authority, credibility, visibility and distinction over time through writing content. It suggests leveraging tools like books, articles and seminars to build an expert platform and gain referrals through perceived value and influence over longevity rather than short-term advertising spends.
Say No Thank You to the PowerPoint Thank You Slide24Slides
This document provides tips for concluding a presentation effectively. It recommends ending with an impactful last slide like a summary, discussion starter, call to action, or story rather than just saying "thank you." The last slide and words should leave the audience wanting more and reinforce the main message. Ending with energy and enthusiasm is also important even if the presenter is tired. The conclusion is the last impression and only chance to impact the audience so it merits careful consideration.
10 CMOs Who Are Kicking Ass (And What You Can Learn From Them)Uberflip
The document provides a list of 10 Chief Marketing Officers (CMOs) from major companies and key lessons that can be learned from each. It discusses quotes from CMOs at companies like GE, Google, Apple, Ford, IBM, EMC, Microsoft, Cisco, and Dell. Some of the major lessons mentioned include the importance of adapting to change, staying focused on customers, being willing to take risks and try new things, spending time understanding customers, and believing in yourself.
By Hazrul at Barcamp JB 2015 on 14 November 2015.
Learn how I solved mosque online donations in Singapore and how it led me to develop an ecommerce solution for SMBs.
7 Unconventional Tips to reach Google AdSense ZenAxura
This document provides 7 tips for Google AdSense advertisers:
1. Avoid clutter and overuse of ad units to improve user experience.
2. Experiment with color combinations for ads to make them noticeable.
3. Get out of your comfort zone and learn about analytics and policies to gain insights.
4. Closely examine details like ad space sizes and channels to understand performance.
5. Turn off ads for a period to experience loss and avoid risky experiments.
6. Stop focusing only on top performers and invest in developing new opportunities.
7. Consider users' perspectives by using unfamiliar interfaces to improve site layout and ads.
One of the most common questions I get asked is How Can I Grow My Business? So many people may think that it’s tough to start a business and I’m here to tell you I agree. But you know what’s harder than that? The step that comes after – growing. Growing a business is really tough! It’s easier to start the climb. You have no where to go but up! It’s sort of like a relationship that’s brand new, you have the sweaty palms, butterflies in your stomach, and stars in your eyes. However, when you take that relationship to the next level – perhaps marriage, that’s when the real work comes in. The stars in your eyes are replaced with compromise. You now realize this relationship business is very hard work, if it’s successful that is. Visit Perfect Marketing Equation for a free Ebook that can tell you step by step how to have a profitable business. http://perfectmarketingequation.com
The quickstart guide to tracking sales dataClose.io
If you want to succeed in sales, you need to start tracking your data. Learn about the three sales metrics you should be tracking, and how to use those metrics to optimize your sales funnel.
Data is only useful when your audience can understand it. One of the best ways to decipher a jumble of figures and statistics is to turn it into a visual representation. Learn how to become a data visualization pro.
The document discusses a new marketing model compared to traditional advertising. The new model focuses on gaining attraction, authority, credibility, visibility and distinction over time through writing content. It suggests leveraging tools like books, articles and seminars to build an expert platform and gain referrals through perceived value and influence over longevity rather than short-term advertising spends.
Say No Thank You to the PowerPoint Thank You Slide24Slides
This document provides tips for concluding a presentation effectively. It recommends ending with an impactful last slide like a summary, discussion starter, call to action, or story rather than just saying "thank you." The last slide and words should leave the audience wanting more and reinforce the main message. Ending with energy and enthusiasm is also important even if the presenter is tired. The conclusion is the last impression and only chance to impact the audience so it merits careful consideration.
10 CMOs Who Are Kicking Ass (And What You Can Learn From Them)Uberflip
The document provides a list of 10 Chief Marketing Officers (CMOs) from major companies and key lessons that can be learned from each. It discusses quotes from CMOs at companies like GE, Google, Apple, Ford, IBM, EMC, Microsoft, Cisco, and Dell. Some of the major lessons mentioned include the importance of adapting to change, staying focused on customers, being willing to take risks and try new things, spending time understanding customers, and believing in yourself.
By Hazrul at Barcamp JB 2015 on 14 November 2015.
Learn how I solved mosque online donations in Singapore and how it led me to develop an ecommerce solution for SMBs.
This document promotes a book called "The Golden Book of Proof" that claims to reveal marketing secrets for generating substantial revenue and sales. It claims others have made $28,900 in 9 days, $289,500 in 3 weeks, and $360,544 in 7 weeks using these secrets. The book promises to teach techniques to boost advertising response rates, get more sales, use publicity to promote free of charge, and answer common marketing questions that could save thousands wasted on failed efforts. It is offered with a money back guarantee and a bonus on using writing skills to get debt payments.
StartUp WPB 2019 - How To Grow Your Business in 2019Antoine Dupont
This document provides guidance on growing a business in a content-saturated world. It recommends focusing on customers and putting them at the center. The four key principles are: 1) Treat customers as the heroes, not the business. 2) Create remarkable experiences that customers will talk about through word-of-mouth. 3) Answer the questions customers are asking through various content formats. 4) Build peak moments into customer experiences so their experience ends on a high note. Following these principles will help businesses stand out and grow by prioritizing customers.
Happier, Faster and Cheaper...The Bottom Lineguestc2c301
Businesses that adapt fastest to their environment by embracing change, openness, and partnerships will thrive. While fear of losing control hampers adaptation, focusing on customer needs and making products easy for partners to use builds faster, more efficient, and happier businesses aligned with fundamental internet and market realities.
This document summarizes David Sharpe's online business transformation bootcamp and new member orientation. It outlines five common problems that can destroy chances of success, including lack of cash flow, not enough leads, broken systems, competition, and high attrition rates. Sharpe proposes three steps to overcome these problems: creating a funded proposal, personal branding, and setting up an automated sales funnel system using online marketing, traffic, and a lead relationship builder to sponsor people into one's business and monetize a list. He invites the reader to contact him for a personal interview to help set up such a system and join his mastermind team.
Learn about the myth of multiple streams of income. Find out why you should develop additional income streams only after you have developed one really good one.
Got a "Killer" Value Proposition?
Not if you...
1. Face sales objections you can't overcome
2. Have long sales cycles and resort to discounting to win
3. Don't stand out as unique in your industry
4. Can't get people to listen to your sales reps
A killer value proposition is the foundation of ALL effective sales and marketing efforts.
No sales team, product launch or marketing program can succeed without it.
Legal Issues for Marketing Teams - Part 01 - Muck up the overall impressionVerity White
There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team members to be opposing instead of collaborative
In this eight part series, I will briefly outline key ways that you can ruin your marketing (legally) and also highlight some easy wins you can use to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.
The document discusses the #1 time waster in network marketing. It states that spending time with uncoachable, unhungry, and unwilling people is the biggest waste of time. The author explains how they have invested significant time and money into people who were not truly committed. To be successful, people need to be hungry, coachable, and willing to work. The document advises focusing recruitment efforts on finding a few people who have these traits and can carry on the business independently.
How Not To Sell Over the Phone: 13 Golden RulesCallPage
The document provides 13 "golden rules" of what not to do during sales phone calls. It advises speaking with enthusiasm rather than a monotone voice, allowing customers to speak without interrupting, doing research on customers, asking questions, and having a plan. The conclusion restates that salespeople should be aware of their mistakes to improve customer interactions and sales.
The document discusses various techniques for closing sales deals and getting customers to agree to purchase products or services. It describes common stalls or objections that customers may have like wanting more time to think or budget constraints. It then provides examples of different closing techniques to use like appealing to emotions, offering incentives, using testimonials, mirroring customers, and simply asking for the agreement. The document emphasizes reading customers' signals, creating win-win situations, and not overselling to get agreements.
How To Generate Leads In Network Marketing!bigmikestlouis
The document discusses the challenges of generating leads in network marketing and selling MLM products. It describes the author's frustration with ineffective lead generation strategies and marketing courses that don't provide useful information. The author is now looking for a proven system created by successful entrepreneurs to consistently generate quality MLM leads and get paid even if prospects don't join their business. Adopting this strategy could transform their business by providing fast cash flow and team duplication.
This document provides guidance on creating an effective advertisement for a product. It recommends developing a catchy tagline that is short and grabs attention using techniques like rhyme, humor, or metaphor. The document also suggests choosing a simple but memorable image for the ad. Finally, it offers tips for testing the advertisement's effectiveness such as directing customers to ask for different names or visit different URLs to track response rates and gauge overall results.
This document provides an overview of new life insurance products from Wapic Life Assurance Limited. It introduces three new products: the Wapic SMART Life+ Plan, which allows customers to save and accumulate funds while receiving free life insurance; the Wapic SMART Seniors Plan, which allows customers to save for retirement while receiving life, disability, and critical illness coverage; and the Wapic SMART Scholars Plan, which allows customers to save for their child's education while receiving life and disability coverage for the parents. The document describes the key features and benefits of each plan, as well as the processes for purchasing a policy and filing a claim.
This document provides an overview of a company and its current human resource practices as well as recommendations for improvements. The company has been in business since 1971 producing cabinets. Currently, field managers receive little training, orientation, or performance reviews. To address these issues, the human resources manager recommends creating standardized job descriptions, interview questions tied to job tasks, and performance reviews linked to job requirements to provide better support for employees.
Act 8. tallerpractico10 olga marin riascosOlgaInesMarin
Este documento presenta un taller práctico sobre 10 claves para la implementación de tendencias y enfoques innovadores en la enseñanza. El taller busca que los docentes identifiquen el cambio necesario para incorporar las TIC al aula y currículo, y desarrollen habilidades para contribuir al nuevo paradigma educativo. El taller se desarrolla de forma teórico-práctica e individual-colaborativa, abordando temas como nuevas habilidades del siglo XXI, políticas de acceso a TIC e innovación educativa. Finalmente,
Chiazor Goodname is an ambitious professional with over 25 years of experience in hotel management and sales positions. He is currently seeking a managerial role where he can continue developing his career and capabilities. His most recent roles include serving as Sales and Marketing Manager for Hotel Belisimo from 2012 to 2015, where he was responsible for building the sales team and developing marketing strategy to achieve revenue and profit targets. Prior to that, he worked as General Manager for Limeridge Hotels from 2011 to 2012, overseeing overall hotel operations. He holds a B.Sc. in Food Science and Brewing from Nnamdi Azikiwe University.
Este documento habla sobre las causas, efectos y recomendaciones para la disfunción sexual. Las causas pueden ser estrés, temores, distracción, inseguridades, depresión o conflictos de pareja. Algunos medicamentos como antidepresivos o tranquilizantes también pueden causar disfunción sexual. Se recomienda realizar análisis para descartar causas fisiológicas o psicológicas y tomar acción sobre la causa encontrada, como reemplazar medicamentos o reducir su consumo. También se recomiendan sesiones
This document provides a summary of the 2014 Citizens Executive Financial Summary (CEFS) published by Lucas County, Ohio Auditor Anita Lopez. The CEFS summarizes Lucas County's finances, taxes, services, and other information in an easily understandable format for citizens. It discusses sources of revenue such as sales and property taxes. It also describes services provided by special levy funds that support the Board of Developmental Disabilities, senior services, the Toledo Zoo, Imagination Station science center, mental health services, children's services, and the 9-1-1 emergency system. The general fund balance grew to $25.3 million while revenues remained flat, due to cost control.
La comunicación es el intercambio de información entre dos o más participantes mediante un código compartido. Los elementos de la comunicación incluyen el contenido del mensaje, la posición del cuerpo, el tono de voz y la vestimenta. Existen diferentes tipos de comunicación como la comunicación verbal, no verbal y escrita. Las funciones de la comunicación son informar, entretener y persuadir.
This document promotes a book called "The Golden Book of Proof" that claims to reveal marketing secrets for generating substantial revenue and sales. It claims others have made $28,900 in 9 days, $289,500 in 3 weeks, and $360,544 in 7 weeks using these secrets. The book promises to teach techniques to boost advertising response rates, get more sales, use publicity to promote free of charge, and answer common marketing questions that could save thousands wasted on failed efforts. It is offered with a money back guarantee and a bonus on using writing skills to get debt payments.
StartUp WPB 2019 - How To Grow Your Business in 2019Antoine Dupont
This document provides guidance on growing a business in a content-saturated world. It recommends focusing on customers and putting them at the center. The four key principles are: 1) Treat customers as the heroes, not the business. 2) Create remarkable experiences that customers will talk about through word-of-mouth. 3) Answer the questions customers are asking through various content formats. 4) Build peak moments into customer experiences so their experience ends on a high note. Following these principles will help businesses stand out and grow by prioritizing customers.
Happier, Faster and Cheaper...The Bottom Lineguestc2c301
Businesses that adapt fastest to their environment by embracing change, openness, and partnerships will thrive. While fear of losing control hampers adaptation, focusing on customer needs and making products easy for partners to use builds faster, more efficient, and happier businesses aligned with fundamental internet and market realities.
This document summarizes David Sharpe's online business transformation bootcamp and new member orientation. It outlines five common problems that can destroy chances of success, including lack of cash flow, not enough leads, broken systems, competition, and high attrition rates. Sharpe proposes three steps to overcome these problems: creating a funded proposal, personal branding, and setting up an automated sales funnel system using online marketing, traffic, and a lead relationship builder to sponsor people into one's business and monetize a list. He invites the reader to contact him for a personal interview to help set up such a system and join his mastermind team.
Learn about the myth of multiple streams of income. Find out why you should develop additional income streams only after you have developed one really good one.
Got a "Killer" Value Proposition?
Not if you...
1. Face sales objections you can't overcome
2. Have long sales cycles and resort to discounting to win
3. Don't stand out as unique in your industry
4. Can't get people to listen to your sales reps
A killer value proposition is the foundation of ALL effective sales and marketing efforts.
No sales team, product launch or marketing program can succeed without it.
Legal Issues for Marketing Teams - Part 01 - Muck up the overall impressionVerity White
There are lots of legal and regulatory issues when it comes to advertising and selling goods and services in Australia. Marketing that goes back and forth between marketing, legal, and design several times for approval is wasteful, slow, inefficient and pushes team members to be opposing instead of collaborative
In this eight part series, I will briefly outline key ways that you can ruin your marketing (legally) and also highlight some easy wins you can use to foster positive working relationships between the legal and marketing teams, who often have very different objectives and KPIs.
The document discusses the #1 time waster in network marketing. It states that spending time with uncoachable, unhungry, and unwilling people is the biggest waste of time. The author explains how they have invested significant time and money into people who were not truly committed. To be successful, people need to be hungry, coachable, and willing to work. The document advises focusing recruitment efforts on finding a few people who have these traits and can carry on the business independently.
How Not To Sell Over the Phone: 13 Golden RulesCallPage
The document provides 13 "golden rules" of what not to do during sales phone calls. It advises speaking with enthusiasm rather than a monotone voice, allowing customers to speak without interrupting, doing research on customers, asking questions, and having a plan. The conclusion restates that salespeople should be aware of their mistakes to improve customer interactions and sales.
The document discusses various techniques for closing sales deals and getting customers to agree to purchase products or services. It describes common stalls or objections that customers may have like wanting more time to think or budget constraints. It then provides examples of different closing techniques to use like appealing to emotions, offering incentives, using testimonials, mirroring customers, and simply asking for the agreement. The document emphasizes reading customers' signals, creating win-win situations, and not overselling to get agreements.
How To Generate Leads In Network Marketing!bigmikestlouis
The document discusses the challenges of generating leads in network marketing and selling MLM products. It describes the author's frustration with ineffective lead generation strategies and marketing courses that don't provide useful information. The author is now looking for a proven system created by successful entrepreneurs to consistently generate quality MLM leads and get paid even if prospects don't join their business. Adopting this strategy could transform their business by providing fast cash flow and team duplication.
This document provides guidance on creating an effective advertisement for a product. It recommends developing a catchy tagline that is short and grabs attention using techniques like rhyme, humor, or metaphor. The document also suggests choosing a simple but memorable image for the ad. Finally, it offers tips for testing the advertisement's effectiveness such as directing customers to ask for different names or visit different URLs to track response rates and gauge overall results.
This document provides an overview of new life insurance products from Wapic Life Assurance Limited. It introduces three new products: the Wapic SMART Life+ Plan, which allows customers to save and accumulate funds while receiving free life insurance; the Wapic SMART Seniors Plan, which allows customers to save for retirement while receiving life, disability, and critical illness coverage; and the Wapic SMART Scholars Plan, which allows customers to save for their child's education while receiving life and disability coverage for the parents. The document describes the key features and benefits of each plan, as well as the processes for purchasing a policy and filing a claim.
This document provides an overview of a company and its current human resource practices as well as recommendations for improvements. The company has been in business since 1971 producing cabinets. Currently, field managers receive little training, orientation, or performance reviews. To address these issues, the human resources manager recommends creating standardized job descriptions, interview questions tied to job tasks, and performance reviews linked to job requirements to provide better support for employees.
Act 8. tallerpractico10 olga marin riascosOlgaInesMarin
Este documento presenta un taller práctico sobre 10 claves para la implementación de tendencias y enfoques innovadores en la enseñanza. El taller busca que los docentes identifiquen el cambio necesario para incorporar las TIC al aula y currículo, y desarrollen habilidades para contribuir al nuevo paradigma educativo. El taller se desarrolla de forma teórico-práctica e individual-colaborativa, abordando temas como nuevas habilidades del siglo XXI, políticas de acceso a TIC e innovación educativa. Finalmente,
Chiazor Goodname is an ambitious professional with over 25 years of experience in hotel management and sales positions. He is currently seeking a managerial role where he can continue developing his career and capabilities. His most recent roles include serving as Sales and Marketing Manager for Hotel Belisimo from 2012 to 2015, where he was responsible for building the sales team and developing marketing strategy to achieve revenue and profit targets. Prior to that, he worked as General Manager for Limeridge Hotels from 2011 to 2012, overseeing overall hotel operations. He holds a B.Sc. in Food Science and Brewing from Nnamdi Azikiwe University.
Este documento habla sobre las causas, efectos y recomendaciones para la disfunción sexual. Las causas pueden ser estrés, temores, distracción, inseguridades, depresión o conflictos de pareja. Algunos medicamentos como antidepresivos o tranquilizantes también pueden causar disfunción sexual. Se recomienda realizar análisis para descartar causas fisiológicas o psicológicas y tomar acción sobre la causa encontrada, como reemplazar medicamentos o reducir su consumo. También se recomiendan sesiones
This document provides a summary of the 2014 Citizens Executive Financial Summary (CEFS) published by Lucas County, Ohio Auditor Anita Lopez. The CEFS summarizes Lucas County's finances, taxes, services, and other information in an easily understandable format for citizens. It discusses sources of revenue such as sales and property taxes. It also describes services provided by special levy funds that support the Board of Developmental Disabilities, senior services, the Toledo Zoo, Imagination Station science center, mental health services, children's services, and the 9-1-1 emergency system. The general fund balance grew to $25.3 million while revenues remained flat, due to cost control.
La comunicación es el intercambio de información entre dos o más participantes mediante un código compartido. Los elementos de la comunicación incluyen el contenido del mensaje, la posición del cuerpo, el tono de voz y la vestimenta. Existen diferentes tipos de comunicación como la comunicación verbal, no verbal y escrita. Las funciones de la comunicación son informar, entretener y persuadir.
Tutorial C4D : cara membuat sampul facebook menggunakan Photoshop CS6Muhammad Suryaji
Tutorial C4D : Cara membuat sampul facebook menggunakan Photoshop CS6
Nama : Muhammad Suryaji
Jurusan : Manajemen Komputer
Angkatan : 2016/2017
Tugas tentang : MEmbuat panduan tentang teknologi yang berkaitan dengan mamanejen komputer
ELTIBIZ Banjarmasin
Jln Belitung Laut No.8 Banjarmasin
This document outlines Sweden's Olympic collection for the 2016 Rio games, including general apparel, training and casual wear, track and field uniforms, replica uniforms for training and kids football, and uniforms for the opening ceremony.
The document is a financial summary report from Lucas County, Ohio for the 2012 fiscal year. It provides information on the county's finances, taxes, services, and major employers. Some of the key points include:
- Lucas County's largest source of general fund revenue is from a county sales tax which generated $74.8 million in 2012. Property taxes also generate substantial revenue.
- The report describes various county services that are funded through property tax levies, including services for developmentally disabled individuals, children, mental health/addictions, seniors, 911 services, the zoo, and a science center.
- It provides data on top public and private employers in the county, which include hospitals, schools, retailers
This document provides a summary of a national action plan for youth employment in Sri Lanka. It outlines several key issues that contribute to inequalities young people face in the labor market, including discrimination based on class, geography, gender, ethnicity, and disability status. It also examines challenges with youth employability, noting problems with equal access to education, relevance of education to jobs, quality of vocational training programs, and lack of career counseling. Overall, the document analyzes structural barriers young Sri Lankans encounter when trying to enter the workforce.
El documento presenta la información de 10 estudiantes que forman parte de un trabajo de publicidad y promoción para el Instituto Cristo del Picacho. El instituto ofrece programas de bachillerato técnico en informática y contaduría y finanzas en jornadas matutina, vespertina y nocturna. También describe brevemente el programa técnico bilingüe en call center que ofrece formación especializada en inglés y atención al cliente.
Bullying involves the use of force or threats to abuse, intimidate, or dominate others. It can occur between individuals or involve a leader mobilizing others against a target through humiliation, isolation, and intimidation. Bullying has significant negative effects, increasing the risk of suicide, violence, and long-term psychological harm. Cyberbullying is a form of repeated harmful harassment online through technologies and social media. Prevention of cyberbullying involves protecting personal details, using strong passwords, and locking down social media privacy settings.
El documento describe las normas de formato APA para trabajos escritos, incluyendo márgenes de 2.54 cm en cada borde de la hoja, sangría de 5 espacios para cada párrafo, fuente Times New Roman tamaño 12 con interlineado doble, numeración de páginas en números romanos para secciones preliminares y números arábigos para el contenido, y abreviaciones permitidas como "cap." y "ed.".
Automate Your Business Or Die: The 6-Step Funnel Formula You Need To Create M...TheFunnelConsultants.Com
In this short presentation I show you how you can double or even triple your online business using a unique 6-step funnel formula that I've personally used to generate 8-figures in online sales.
I show you these very specific 6 strategies you need in order to create massive leverage in your business to create predictable results starting today. How does that sound so far?
How to broker daily deals by daily deal builderChris Powell
The Fool-Proof Guide to Being a Deal Broker and Cutting Yourself in
High Dollar Deals Between Merchants and Daily Deal Sites to Generate
Massive Commissions and Deliver a High Quality Service.
7 w incto“7 Proven Ways To Increase Your Turnover… And Make Your Business Pro...Leik Hong, Leow 廖翊翃
This document provides a summary of Scott Bywater's special report titled "7 Proven Ways To Increase Your Turnover... And Make Your Business Profits Skyrocket...". The report discusses proven strategies for increasing business profits and turnover, including using leverage in advertisements and sales letters, measuring the effectiveness of different advertisements, implementing a word-of-mouth referral program, and leveraging networking opportunities to build trust with potential customers. The report claims these strategies have been tested and can generate hundreds of thousands of dollars in additional revenue for businesses. It also includes examples and case studies of businesses that have increased their profits and sales by implementing some of these strategies discussed in the report.
The document provides 9 rules or ways to become more efficient and effective in business. Some of the key points include:
1) Follow the 80/20 rule - 20% of efforts will yield 80% of results. Analyze data to find opportunities.
2) Don't try to analyze everything ("don't boil the ocean") - be selective and focus on key drivers rather than getting lost in unnecessary details.
3) Be able to clearly and concisely explain your solution in 30 seconds, as in an elevator pitch.
The Ad Contrarian Book - A Common Sense Perspective on Marketing and Advertis...Hoffman | Lewis
"I downloaded your e-book ... It's brilliant. Great insights into the industry and our conspiracy of willful ignorance. Most interesting ad-book since The Book of Gossage." MP
"To me this is the most important advertising book of the last ten years because it's an almost unique glimpse of simplicity and common sense in modern advertising." Sell Sell Blog
The Affiliate Masters Course is an intensive 10-DAY course on becoming a
High-earning affiliate champion.
How? By “building income through content,” the proven, C T P M way!
An affiliate business is one of the easiest ways to get your feet wet in e-business.
You send visitors (i.e., potential customers) to a merchant’s Web site that you are
Representing. If they buy or complete a required action (for example, fill in a
Form), the merchant pays you a commission. No fuss, no muss!
The document discusses 3 common lead generation mistakes small businesses make and how to overcome them. Mistake 1 is failing to get professional marketing help. Mistake 2 is not understanding marketing fundamentals to attract new clients. Mistake 3 is not using marketing to generate immediate cash flow. It provides an example of a moving company that was unsuccessful with marketing until they followed the "marketing equation" of interrupting, engaging, educating prospects and offering a solution. This approach can help small businesses generate more leads.
Welcome to the first issue of the relaunched Pragmatic Marketer magazine.
Last year, the number of people who have taken Pragmatic Marketing courses reached a milestone 85,000—demonstrating the growth of product management and marketing as a field in the 20 years we’ve been around. And with that rapid growth and constant evolution, industry professionals need a centralized resource to turn to for best practices, case studies and information about their roles. Our magazine had already built a reputation as an industry resource, and we felt the
time was right to invest in relaunching it.
Our hope is that this magazine will get important conversations started in the product management and marketing community, so it seems fitting that our inaugural issue focus on the world of communicating.
We lead with an article about a challenge everyone faces: how to work more effectively with customers. Cindy Alvarez offers you 20 ways to get the ball rolling. We follow with tips and best practices for communicating with everyone from CEOs and shareholders to finance executives and sales guys.
We’ve introduced three new recurring sections—Build Better Products, Sell More Stuff and Lead Strategically—designed to offer best practices to help you in your day-to-day roles and to address the topics that you’ve told us matter most to you.
We hope you enjoy our magazine, and please feel free to communicate with us at editor@pragmaticmarketing.com. We welcome feedback, questions or ideas for what you’d like to see in future issues of Pragmatic Marketer.
We want to be that trusted resource that you look forward to every quarter.
Sincerely,
Craig Stull, Founder/CEO
"How To Create Your First Six Figure Income In The Home Base Business Arena"Charles Booth
Reveled For The First Time Ever, How You Can Finally Crack The Code And Discover What It Really Takes To Produce Income On Demand With Your Current Business...
You can think of outsourcing everything, including yourself. How do you outsource yourself? You can become a vendor that provides services to your company on a contract basis instead of being an employee. That is extreme, but possible. The other extreme is where the company employs everyone and makes everything. Now, this is extreme and impossible. Can a company make its own photocopiers? And coffee maker? Remember the old make or buy economic question? Exciting micro-economic analysis exercise back then. Now it’s a really life question – in-house or outsource?
This document provides 10 tips for writing more effective advertising copy. It begins by establishing that the purpose of advertising is to make sales, not be artistic or clever. It then discusses focusing copy on the customer's benefits rather than the product's features. The document emphasizes learning what emotional hot buttons a target customer has in order to craft persuasive copy that pushes those buttons. It stresses the importance of testing ads to determine what copy performs best.
The document provides 10 tips for writing more effective advertising copy. It emphasizes that the goal of advertising is to make sales, not just raise brand awareness. It recommends focusing on the benefits for the customer rather than just product features. It also stresses the importance of researching customers to understand their desires and pushing their emotional hot buttons to motivate purchases. The document advises incorporating proof like testimonials and facts to build believability.
20 Important Things 20 Years Of Internet Marketing Has Taught MeMatthew Woodward
Today's article reveals an internet marketing journey from 1996. Before Google's time, when Yahoo was a directory that ranked sites alphabetically.
Nobody had ever built a link for SEO purposes and blogging, social media and smartphones had yet to be invented...
10th Anniversary - The Butterfly Marketing ManuscriptJeremy Katz
http://bit.ly/BMMLR17 The Butterfly Marketing Manuscript is 10 years old. Here is a shot of the page in pdf form. However there is a banner up top commemorating this book. This document should be an in the Smithsonian due the historical significance. http://butterflymarketingmanuscriptlicensedreseller.funulz.com/
The document provides suggestions for how Mindvalley, an info publishing company, can improve profits through value addition strategies. The author proposes segmenting customers based on geography, passion levels, age and charging different prices tailored to each segment. They also suggest breaking up physical products into modules that are delivered over time rather than all at once, to encourage ongoing consumption and repeat purchases. The strategies are intended to help Mindvalley stay ahead of competitors and maximize profits through innovative pricing and delivery approaches.
We have written a guide that covers all the lessons we have learnt from starting our own agency and supporting other agencies on pricing and packaging their services, get it here.
StayinFront Leadership Perspective Roundtable Interview with Dale Hagemeyer- ...StayinFront
As a part of StayinFront’s Leadership Perspectives Series, Dale Hagemeyer, a leader of the research, best practices, and advisory function at POI shares how to use data and technology to impact sales and retail execution. He also talks about some key challenges to having a global solution.
In this case the shark is market innovation. Basically, each year the market gets harder. You hear it all the time, about how it’s harder in any given industry to make the returns.
The document provides information on how to become a "super affiliate" marketer who earns significant income through affiliate marketing. It discusses that super affiliates have a mindset of optimism, taking consistent daily action, and creating processes to manage their time and projects. The document also notes that experience is the best way to truly understand affiliate marketing and success comes from learning from failures. It emphasizes reinvesting earnings back into marketing efforts like paid traffic.
The document provides guidance for validating a new business idea before beginning development. It discusses the importance of validating demand through customer feedback. The author recommends getting feedback from 100 potential customers to better understand if there is a viable market for the idea. It emphasizes the importance of honesty when evaluating one's intentions and motivations for starting a business. Exercises are provided to help the reader identify goals, motivations, and passions to increase the likelihood of success.
Similar to Pleasing methods vs. pleasing results (20)
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
2. Over the past few years I’ve
talked with hundreds of hotel
marketing directors:
And I’ve been able to show them things that will:
• Reduce their dependency on the OTAs
• Help them meet their revenue goals
• And give them more control
Still, you know what 95% of them always say?
“Sounds great!...”
And then they don’t do anything about it…
3. Let’s unpack that
for a second!
It’s not that these strategies don’t work.
They’re just more interested in pleasing
methods versus pleasing results.
This is the ultimate CYA.
Because here’s the simple truth that
they still haven’t managed to get
through their heads.
4. It doesn’t matter if I attract
direct reservations using carrier
pigeons – as long as it produces
the results they’re looking for.
5. “Quotations are commonly printed as a
means of inspiration and to invoke
philosophical thoughts from the
reader.
“
7. White
◎ If I’ve shown you
case studies of
hotels that don’t
need the OTAs
anymore
◎ If I’ve shown you
increasing RevPAR
So if I’ve created a great track record using
filthy pigeons…
Who cares!
It should be a no-brainer
8. The problem is most people aren’t
entrepereneurs
They’re just doing
their j.o.b.
They’re just
covering
their ass
And so
anything
new –
is to be
feared
9. Hey, I get it…
I lived in Japan for 8
years and I’ve worked
with some of the most
cautious, gun-shy people
you’ve ever met.
11. So gray might be your favorite color.
You might always choose the safest path forward,
because you’re worried about how other people see you.
In fact, you might be wearing a blue shirt with gray slacks
and black shoes, hoping you fit in, at this very moment!
Gray slacksBlue shirt Black shoes
12. We’ve all been there.
But if ‘not rocking the boat’ is your main concern
– and not greater revenues –
then maybe you’re in the wrong industry?
Maybe restaurant management
is more your speed?
13. Because here are the simple facts.
We’re now at 80 months of positive RevPAR growth.
And that’s the historical record.
14. And since most economies move in cycles…
You should – right now – be getting ready for
declines like we saw in 2002-3 and 2008-10.
And to protect our job security, during bad times,
we should all be trying new things – while we still
have some speed in the market.
15. Have you ever tried
to change gears
going uphill?
That’s what fighting the OTAs in a
downward economy is going to feel like
16. Some hotels will do well
(The ones that are already working on their strategy)
And some hotels will
f.a.i.l.
And when the economy takes that
inevitable downturn…
17. I don’t know about you…
but I know how I’d like to position myself.
Top performers
Will jump ship
To better hotels
18. And, of course, ownership will be paying attention
to all of this. And as a result:
Poor performers
Will be singled out
And cut
19. It’s all about the results, after all
It doesn’t matter what you’re doing to
bring in more direct bookings, and increase
margins – it just matters that it works.
20. So if I have to use:
◎ Postcards ◎ Hand written
letters
◎ Or flocks of
pigeons
(and they work…)
Then, I. DON’T. CARE.
21. I just heared some whining in the
background...
I hope it’s not you.
Somebody’s saying, “I tried email
marketing and it doesn’t work.”
Then why do you think it’s
still around, cupcake?
22. Again, if it works – Whatever it is – I’m
going to use it.
But most hotels, even though there are
more marketing tools on the market, than
at any time in history,
they seem to get an egotistical kick out of
ignoring as much as possible.
23. Believe me, it’s not because you’re too busy
Email
Youtube
Actual work
24. If you were really busy,
you’d jump at any time
saving solution…
25. ‘No’
It’s because hotel
marketing directors
have had it easy for the
last 5 or 6 years and
they’ve gotten used to
coasting along.
• They’ve been able to
lean on the OTAs for
help
• Occupancy has been
good because
compression has been
good
• And ownership has
even helped by cutting
marketing budgets – so
‘doing nothing’ really
seems like the best
thing to do
26. So ideas like:
Creating local affiliate agreements
Making dedicated landing pages for each
guest segment
Or introduced to new technologies
… Just seems like too much work
27. ---
But when the chickens come home to roost…
The free ride will suddenly and succinctly come
to a grinding halt.
---
------
-----------
------------------
28. So what are you more interested in?
Pleasing methods or pleasing results?
Take a moment to think about that.
And while you do, think about this
case study, as well.
29. The Catamaran Hotel, in San Diego, did a two
month campaign on Groupon, right next to all the
restaurants and novelty gifts.
And, by the end, they generated over
$2 Million in direct bookings
30. If you could guarantee similar results,
would you go for it? Would you be among
the small group of entrepreneurs who take
matters into their own hands.
Or would you be among the 95% who say
to themselves, “I’ve tried that before and it
didn’t work for me… so it must not work,
period.”
31. If that’s your position, you need to face facts:
You’re not a DOM
You’re a director of mehhh…
And you’ll be first in line for lay-offs
33. Join the More Direct Booking
group on LinkedIn
And get access to the most up-
to-date ‘direct booking’
strategies in the industry
It’s time for you to stop relying
on the OTAs and: