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Please give me two thoughtful paragraphs for two of the following questions (1 paragraph per
questions). Please also include source (citation) of analysis. Remember, you will earn 1500
points which is quite a lot.
Q1: Why do you think the CEO decided to report 4 ratios instead of the 11 prepared?
Q2: Comment on the possible consequences of the CEOs reporting of the ratios selected?
As Baldwin Company controller, you are responsible for informing the board of directors about
its financial activities. At the board meeting, you present the following information. After the
meeting, the company's CEO holds a press conference with analysts in which she mentions the
following ratios.
Solution
The CEO has decided to report 4 ratios in the press conference, instead of 11 prepared, as these
are the ratios showing company

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