Please discuss the interpersonal determinants of consumer behavior: cultural, social, and family influence and how they influence the purchase categories. (75 to 100 words) Reference: Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin. .

1. Please discuss the interpersonal determinants of consumer
behavior: cultural, social, and family influence and how they
influence the purchase categories. (75 to 100 words)
Reference:
Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010).
Essentials of marketing (12th ed.). New York, NY: McGraw-
Hill/Irwin.