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Mobile Apps Presentation - Everywhere
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Netflix Product & Campaign Development
Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.
Summary slides are above; full details below.
Team:
- Norman Tran: Digital Strategy
- Gabriella Pizzitola: Account Management
- Laetitia de Camas: Account Management
Role:
- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix
- Facilitate brainstorming sessions
- Project management
- Research
- Design deck template and product mockups
Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling
TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
Brand Management Example - T Mobile Presentation
This document outlines recommendations for improving T-Mobile's brand management program. It suggests that T-Mobile should 1) develop positive feelings among current and potential customers through internet marketing campaigns, 2) build an online community for customers, and 3) promote its technology to entice customers from other carriers to switch. Key areas of focus include improving coverage, promoting smartphone options, creating viral video content, and tracking metrics to measure the success of brand initiatives. The overall goal is for T-Mobile to differentiate itself from competitors and establish a stronger customer community through an updated marketing strategy.
Netflix Promotional Campaign
This document provides an executive summary for Netflix's 2011 campaign. The campaign aims to increase sales and brand awareness through advertising. Some key points:
- Netflix offers the largest selection of DVDs for rental as well as low-cost streaming options.
- The campaign goals are to reach more of their target audience and increase customer numbers.
- Suggestions are made to improve internet, TV, and unconventional advertising (QR codes on candy).
- The goal is to spread awareness of Netflix's services and influence more people to subscribe.
Netflix marketing plan presentation
A marketing plan for Netflix (Netflix background and history, situation analysis, marketing mix, evaluation and implementation strategy)
Responsive Design Vs Separate Mobile Sites: Presidential Smackdown Edition
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in machine learning using neural networks. While progress has been made, fully general human-level artificial intelligence remains an ongoing challenge being worked on by researchers.
Selling The Mobile Web
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
This document discusses best practices for push notifications and in-app messages for mobile engagement campaigns. It provides tips for segmentation, personalization, timing, automation, and metrics. Examples are given for different industries. The future of engagement is predicted to include richer push notifications, interactive messages, and personalization based on proximity. Key takeaways emphasize targeting the right audience, carefully timed testing and automation to improve conversions.
Recommended
Mobile Apps Presentation - Everywhere
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Netflix Product & Campaign Development
Project: Create a deck proposing a product & campaign to help Netflix better serve their increasingly social audience.
Summary slides are above; full details below.
Team:
- Norman Tran: Digital Strategy
- Gabriella Pizzitola: Account Management
- Laetitia de Camas: Account Management
Role:
- Work with 2 other TBWA\Chiat\Day interns with limited resources and 6 week timeframe to create a new product & campaign for Netflix
- Facilitate brainstorming sessions
- Project management
- Research
- Design deck template and product mockups
Skills Utilized: Visual Design | Personas | Competitive Analysis | Trend Analysis | Product Development | Campaign Development | Storytelling
TBWA\Chiat\Day: TBWA\Chiat\Day is part of TBWA Worldwide. TBWA is one of the top ten US-based agency networks made up of 250+ full service agencies around the world with expertise in all of the disciplines required for the positioning, launching and long-term management of brands. TBWA is a highly awarded agency and our clients include Nissan, Infiniti, Pepsi, Gatorade, Sara Lee, Energizer, Principal Financial Group, Crate & Barrel, and Southwest Airlines.
Brand Management Example - T Mobile Presentation
This document outlines recommendations for improving T-Mobile's brand management program. It suggests that T-Mobile should 1) develop positive feelings among current and potential customers through internet marketing campaigns, 2) build an online community for customers, and 3) promote its technology to entice customers from other carriers to switch. Key areas of focus include improving coverage, promoting smartphone options, creating viral video content, and tracking metrics to measure the success of brand initiatives. The overall goal is for T-Mobile to differentiate itself from competitors and establish a stronger customer community through an updated marketing strategy.
Netflix Promotional Campaign
This document provides an executive summary for Netflix's 2011 campaign. The campaign aims to increase sales and brand awareness through advertising. Some key points:
- Netflix offers the largest selection of DVDs for rental as well as low-cost streaming options.
- The campaign goals are to reach more of their target audience and increase customer numbers.
- Suggestions are made to improve internet, TV, and unconventional advertising (QR codes on candy).
- The goal is to spread awareness of Netflix's services and influence more people to subscribe.
Netflix marketing plan presentation
A marketing plan for Netflix (Netflix background and history, situation analysis, marketing mix, evaluation and implementation strategy)
Responsive Design Vs Separate Mobile Sites: Presidential Smackdown Edition
The document discusses the history and development of artificial intelligence over the past 70 years. It outlines some of the key milestones in AI research from the early work in the 1950s to modern advances in machine learning using neural networks. While progress has been made, fully general human-level artificial intelligence remains an ongoing challenge being worked on by researchers.
Selling The Mobile Web
Everyone's screaming "We need to be 'on' mobile!" What does that even mean? Where do you start? One of the biggest challenges is getting clients, coworkers and stakeholders on board with the mobile web and actually execute a project the right way. The hurdles are many: lack of understanding of the medium, small budgets, outdated processes and many more. Every organization is different so changing existing behaviors and processes takes a lot of effort, patience and time.
This presentation shows you how to execute a mobile web project successfully with a cross-disciplinary team. We'll provide a set of helpful tools and practices to get you started and help educate your coworkers and clients at the same time.
Topics discussed:
- Selling the mobile-first philosophy and strategy
Using mobile as an excuse to develop a strong content strategy
- Overcoming "App-itis" (people's tendency to think anything made for mobile needs to be a native app)
- How to create future-friendly mobile web experiences
The Do's and Dont's of Stellar Push and In-App Messaging: September 2014 Webinar
This document discusses best practices for push notifications and in-app messages for mobile engagement campaigns. It provides tips for segmentation, personalization, timing, automation, and metrics. Examples are given for different industries. The future of engagement is predicted to include richer push notifications, interactive messages, and personalization based on proximity. Key takeaways emphasize targeting the right audience, carefully timed testing and automation to improve conversions.
How To Grow Your SMS Marketing Database
The document discusses how to grow SMS subscribers by incentivizing customers to opt-in. It recommends clearly promoting the incentive in call-to-action messaging and avoiding "bait-and-switch" tactics. Common incentives include coupons, discounts or free items that drive high opt-in and redemption rates. Case studies show promotions from companies like Seattle Sun Tan, Julep and Taco Bell gaining thousands of opt-ins while retaining most new subscribers.
Empower Customer Engagement with Mobile Context
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Mobile Means Business
The document discusses how mobile usage is growing rapidly and will soon surpass desktop usage. It notes that mobile data traffic and app downloads are increasing significantly each year. The presentation encourages businesses to develop a mobile strategy and app to engage mobile customers. It emphasizes understanding customer needs and behaviors, developing quality content and experiences, and testing strategies through an iterative process.
Create and Convert Mobile Moments of Truth
This document discusses the importance of optimizing the customer journey and website for mobile users. It emphasizes that the customer journey now often begins on mobile via sources like Facebook, YouTube, or email. It provides examples of how desktop-optimized websites can frustrate mobile users and hurt conversion rates. The key takeaways are to ensure your site is fully mobile responsive, test it across devices, map out all mobile touchpoints and sources of traffic, make your content easily consumable on mobile, and use mobile-friendly payment solutions.
Social Action Mobile Marketing
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Netflix marketing plan
It's a complete marketing plan with background and history, situation analysis, marketing strategies and implementation
The Mobile Content Mandate
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Minimum Loveable Product
From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM
How People Really Hold and Touch (their Phones)
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
The History of SEO
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Five Killer Ways to Design The Same Slide
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
The Seven Deadly Social Media Sins
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
Displaying Data
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
What 33 Successful Entrepreneurs Learned From Failure
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Upworthy: 10 Ways To Win The Internets
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
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How To Grow Your SMS Marketing Database
The document discusses how to grow SMS subscribers by incentivizing customers to opt-in. It recommends clearly promoting the incentive in call-to-action messaging and avoiding "bait-and-switch" tactics. Common incentives include coupons, discounts or free items that drive high opt-in and redemption rates. Case studies show promotions from companies like Seattle Sun Tan, Julep and Taco Bell gaining thousands of opt-ins while retaining most new subscribers.
Empower Customer Engagement with Mobile Context
For companies that are successfully monetizing their mobile investment, mobile context is proving itself to be the “not-so-little” big data that’s making all the difference. Mobile context is the insight into consumer information, behavior and location that brands can leverage to optimize customer engagement through hyper-personalization that drives increased brand loyalty and revenue. That’s why the contextual mobile marketing opportunity is being valued at as much as $44 billion.
Join this webinar to understand how companies today are using mobile context to drive deeper customer engagement and loyalty, mitigate risk and fraudulent activity, optimize mobile marketing ROI and deliver the best possible customer experience.
Mobile context experts will be on hand to answer your questions around:
How best to employ mobile context to benefit your business
How to ensure your customers opt-in to share their mobile contextual information
How to leverage mobile context to enhance and optimize current mobile investments
Best practice industry use cases for mobile context
Register today to receive a free copy of a recent research report by Syniverse and consulting firm Strategic Economic Engineering Corp. that uncovered a market value of as much as $44 billion for mobile context.
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Speakers:
Alastair Hanlon, VP, Enterprise Solutions, Syniverse
James Davlouros, VP, MasterCard Enterprise Partnerships, MasterCard
Live Webinar Date: August 14, 2014
Mobile Means Business
The document discusses how mobile usage is growing rapidly and will soon surpass desktop usage. It notes that mobile data traffic and app downloads are increasing significantly each year. The presentation encourages businesses to develop a mobile strategy and app to engage mobile customers. It emphasizes understanding customer needs and behaviors, developing quality content and experiences, and testing strategies through an iterative process.
Create and Convert Mobile Moments of Truth
This document discusses the importance of optimizing the customer journey and website for mobile users. It emphasizes that the customer journey now often begins on mobile via sources like Facebook, YouTube, or email. It provides examples of how desktop-optimized websites can frustrate mobile users and hurt conversion rates. The key takeaways are to ensure your site is fully mobile responsive, test it across devices, map out all mobile touchpoints and sources of traffic, make your content easily consumable on mobile, and use mobile-friendly payment solutions.
Social Action Mobile Marketing
Mobilizing a group of supporters requires more than communication. To effectively unite people around a common cause for social action, marketers face the task of creating a massive, engaged, online and offline community. Without numbers, the community’s voice lacks punch. Without engagement - both on the ground and the web - the community only thinks and talks about, rather than activating, change.
To build, engage and support this community, marketers need to capture supporters anywhere and everywhere. Communication need to be immediate in order to take advantage of any political or societal developments. Location data remains vital in order to pinpoint concentrated groups of followers. Above all, social-action organizations need to transform supporters into advocates and activists empowered by each other.
This webinar discusses how mobile addresses all of the above and enables development of an effective community with engaged constituents. Part of the Waterfall Industry Insights series.
Netflix marketing plan
It's a complete marketing plan with background and history, situation analysis, marketing strategies and implementation
The Mobile Content Mandate
You don't get to decide which device people use to access your content: they do. By 2015, more people will access the internet via mobile devices than on traditional computers. In the US today, one-third of people who browse the internet on their mobile phone say that's the only way they go online—for teens and young adults, those numbers are even higher. It's time to stop avoiding the issue by saying "no one will ever want to do that on mobile; "chances are, someone already wants to. In this session, Karen will discuss why you need to deliver content wherever your customer wants to consume it — and what the risks when you don't make content accessible to mobile users. Already convinced it's important? She'll also explain how to get started with your mobile content strategy, defining what you want to publish, what the relationship should be between your mobile and desktop site, and how your editorial workflow and content management tools need to evolve.
The Minimum Loveable Product
From Laurence McCahill's talk at UX Café, March 2014. You can watch the talk here https://www.youtube.com/watch?v=Wfm5iN0qGlM
How People Really Hold and Touch (their Phones)
The document discusses design guidelines for touchscreen interfaces based on research into how people actually hold and interact with mobile devices. It provides data on finger sizes, common grips, touch targets, and notes that touch interaction is not just about finger size and pinpoint accuracy. The guidelines include making targets visible and tappable, designing for different screen sizes, leaving space for scrolling, and testing interfaces at scale.
The History of SEO
SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
Five Killer Ways to Design The Same Slide
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms for those who already suffer from conditions like depression and anxiety.
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
This document provides tips for creating engaging slide decks on SlideShare that garner many views. It recommends focusing on quality over quantity when creating each slide, using compelling images and headlines, and including calls to action throughout. It also suggests experimenting with sharing techniques and doing so in waves to build momentum. The goal is to create decks that are optimized for sharing and spread across multiple channels over time.
The Seven Deadly Social Media Sins
An impactful approach to the Seven Deadly Sins you and your Brand should avoid on Social Media! From a humoristic approach to a modern-life analogy for Social Media and including everything in between, this deck is a compelling resource that will provide you with more than a few take-aways for your Brand!
Displaying Data
The document provides principles for presenting data in the clearest way possible: tell the truth and ensure credibility with data; get to the main point by drawing meaning from the data; pick the right tool like pie, bar, or line graphs depending on the data; highlight what's important by keeping slides focused on conclusions, not all data; and keep visuals simple to avoid distractions.
What 33 Successful Entrepreneurs Learned From Failure
Entrepreneurs encounter failure often. Successful entrepreneurs overcome failure and emerge wiser. We've taken 33 lessons about failure from Brian Honigman's article "33 Entrepreneurs Share Their Biggest Lessons Learned from Failure", illustrated them with statistics and a little story about entrepreneurship... in space!
The What If Technique presented by Motivate Design
Why "What If"...?
The What If Technique tackles the challenge of engaging a creative, disruptive mindset when it comes to design thinking and crafting innovative user experiences.
Thinking disruptively is a disruptive thing to do, which means it's a very hard thing to do, especially when you add in risk-averse business leaders and company cultures, who hold on tight to psychological blocks, corporate lore, and excuse personas that stifle creativity and possibilities (see www.motivatedesign.com/what-if for more details).
The What If Technique offers key steps, tools and examples to help you achieve incremental changes that promote disruptive thinking, overcome barriers to creativity, and lead to big, innovative differences for business leaders, companies, and ultimately user experiences and products.
Let's find out what's what together! Explore your "What Ifs" with us. See www.motivatedesign.com/what-if for details about the What If Technique, studio workshops, the book, case studies and more downloads--including a the sample chapter "Corporate Lore and Blocks to Creativity"
Connect with us @Motivate_Design
Upworthy: 10 Ways To Win The Internets
You are dumb at the internet. You don't know what will go viral. We don't either. But we are slighter less dumber. So here's a bunch of stuff we learned that will help you be less dumb too.
Viewers also liked (17)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
How I got 2.5 Million views on Slideshare (by @nickdemey - Board of Innovation)
What 33 Successful Entrepreneurs Learned From Failure
What 33 Successful Entrepreneurs Learned From Failure
The What If Technique presented by Motivate Design
The What If Technique presented by Motivate Design
PlayKids apple store presentation
- 3. 美国 英国 巴⻄西 澳⼤大利亚 中国 加地图
- 4. 1800万绘本
- 5. 1秒=1个⼊入睡
- 6. 458,849,082次
- 7. 503,658,847次
- 14. 2.5个半弧 的尾巴 ⼩小翘臀 鼻⼦子： 红⾊色，上翘并闪闪发光。 ⼀一定要点上⽩白点，以⽰示 光泽 额发 正确： 有三个顶点 的⼀一撮 错误： 像犄⾓角⼀一样 的三个⾓角 蓝⾊色 ⽩白⾊色 鸭⾆舌帽
- 18. 互动环节
- 19. ✅❌
- 21. 互动环节
- 25. 互动环节